A presentation given by Susan Zabeti and Claudia Sagripanti of Group M Australia, at Digital Now Australia (DNA09).
Meeting the challenge of media platform fragmentation.
How do marketers meet the challenge of increasingly fragmented, diverse media platforms in a world where content still remains king?
How can you reach consumers, when should you be trying to reach them and through which channel? What does an integrated campaign look like in 2009?
What are the latest approaches to reaching consumers and why are they effective?
You will walk away with a series of simple lessons on what to do and what not to do, along with a series of ideas on how to reach consumers and encourage engagement.
A presentation given by Justin Baird, from Google, at Digital Now Australia (DNA09).
A Consumer Engagement Framework
Placing the interests of the user first, Google has focused on creating the best user experience possible across its consumer products and advertising solutions.
Their understanding of the consumer journey has evolved significantly over the past ten years, and this has led to deeper insights into identifying the changing needs and wants of the online consumer.
Justin presents a Consumer Engagement Framework (CEF) which explores five stages that underpin how a marketer can effectively engage with this new consumer.
This presentation was developed by the California Technology Assistance Project Program Management Committee, under the direction of the Online Learning Collaborative Subcommittee of the California County Superintendents Educational Service Agency.
This workshop is designed for schools and districts that are making decisions about the types of content to purchase for online courses, and evaluating content providers for best fit. This outline provides the training agenda, with notes about time and process. This workshop is designed for 3 hours, but could be adjusted to be shorter or longer based on district needs.
User Engagement: A Cross-Disciplinary Framework (Nim Dvir)Nim Dvir
(Nim Dvir, Department of Information Science, State University of New York at Albany, NY, USA)
In recent years, the term “engagement” has been increasingly used in broader academic literature as a possible framework to measure and explain human interactions with technology. However, current research is unstructured and spread across various disciplines, leading to wide-ranging, and sometimes disparate, perspectives, vocabularies and measurement methodologies. As result, the theoretical meaning and foundations underlying “Engagement” remain unclear in the literature to-date. To address this issue, I conducted a comprehensive literature review to synthesize knowledge on engagement from several academic fields - Informatics, Information Systems, Communications, Marketing, and Education. Specifically, my review will focus on textual and linguistic information, and how the presentation, framing and organization of such information influence user experience (UX) and online behavior. Using this interdisciplinary approach, I believe that it is possible to identify a basic process of engagement happening in many different contexts. This may lead to progress towards understanding and assessing user engagement by suggesting unified, generalized and overarching models and principles that can be applied across domains and applications.
Keywords: Information Organization, User Experience, Engagement, Content Strategy
Listen in for a quick "Tips in 20" webinar to learn how to build a strategic framework that will allow your online community to evolve and achieve ongoing success.
A presentation given by Justin Baird, from Google, at Digital Now Australia (DNA09).
A Consumer Engagement Framework
Placing the interests of the user first, Google has focused on creating the best user experience possible across its consumer products and advertising solutions.
Their understanding of the consumer journey has evolved significantly over the past ten years, and this has led to deeper insights into identifying the changing needs and wants of the online consumer.
Justin presents a Consumer Engagement Framework (CEF) which explores five stages that underpin how a marketer can effectively engage with this new consumer.
This presentation was developed by the California Technology Assistance Project Program Management Committee, under the direction of the Online Learning Collaborative Subcommittee of the California County Superintendents Educational Service Agency.
This workshop is designed for schools and districts that are making decisions about the types of content to purchase for online courses, and evaluating content providers for best fit. This outline provides the training agenda, with notes about time and process. This workshop is designed for 3 hours, but could be adjusted to be shorter or longer based on district needs.
User Engagement: A Cross-Disciplinary Framework (Nim Dvir)Nim Dvir
(Nim Dvir, Department of Information Science, State University of New York at Albany, NY, USA)
In recent years, the term “engagement” has been increasingly used in broader academic literature as a possible framework to measure and explain human interactions with technology. However, current research is unstructured and spread across various disciplines, leading to wide-ranging, and sometimes disparate, perspectives, vocabularies and measurement methodologies. As result, the theoretical meaning and foundations underlying “Engagement” remain unclear in the literature to-date. To address this issue, I conducted a comprehensive literature review to synthesize knowledge on engagement from several academic fields - Informatics, Information Systems, Communications, Marketing, and Education. Specifically, my review will focus on textual and linguistic information, and how the presentation, framing and organization of such information influence user experience (UX) and online behavior. Using this interdisciplinary approach, I believe that it is possible to identify a basic process of engagement happening in many different contexts. This may lead to progress towards understanding and assessing user engagement by suggesting unified, generalized and overarching models and principles that can be applied across domains and applications.
Keywords: Information Organization, User Experience, Engagement, Content Strategy
Listen in for a quick "Tips in 20" webinar to learn how to build a strategic framework that will allow your online community to evolve and achieve ongoing success.
This is a framework for creating engagement plans when launching and maintaining employee, customer, and brand communities. It focuses on the "backbone" community roles: advocates, community managers, and subject experts.
Having defined roles and responsibilities for 60,000 technology product management and marketing professionals at 5,000 companies in 21 countries, the Pragmatic Marketing Framework is the industry standard worldwide.
MIT Real Estate - CRE commentary - Nov 2009Justin Hu
MIT commercial property price index posts first increase in over a year
-MIT Center for Real Estate’s gauge rises 4.4 percent in third quarter as more signs of a
market bottom appear.
Discussing the state of industry, the changes the industry has gone through and is still undergoing, and how it all influences the profession of interior design, job opportunities and long-term career goals for young professionals.
Jenny Rebholz and I love talking to, motivating and helping all higher education students. But naturally, we are most passionate about helping interior design graduates succeed in their professional careers. That's why we make time to talk to last year design students about the importance of establishing their Personal Brand.
CrossborderInforma: Regional Border Crossing Trends & Economic ImpactsCrossborder Group
September 2012 CrossborderInforma briefing by Crossborder Group: a snapshot of borderwide border crossing trends along the US-Mexico border, with a focus on regional border crossing trends in the San Diego-Tijuana region -- and the economic impacts of crossborder shoppers on San Diego's retail sector and the economy. Selected survey data from Crossborder Group's proprietary at-border surveys also provide insights about crossborder consumer purchases.
CrossborderInforma briefings are issued 1-2 times each month, covering a variety of economic, industry, and policy-related issues in Mexico and along the US-Mexico border region. For more information, please contact our firm at Answers[at]CrossborderBusiness[dot]com, or call us toll free at 1-888-4XBORDER [888-492-6733]. Have a Mexico or NAFTA question? We can help.
This is a framework for creating engagement plans when launching and maintaining employee, customer, and brand communities. It focuses on the "backbone" community roles: advocates, community managers, and subject experts.
Having defined roles and responsibilities for 60,000 technology product management and marketing professionals at 5,000 companies in 21 countries, the Pragmatic Marketing Framework is the industry standard worldwide.
MIT Real Estate - CRE commentary - Nov 2009Justin Hu
MIT commercial property price index posts first increase in over a year
-MIT Center for Real Estate’s gauge rises 4.4 percent in third quarter as more signs of a
market bottom appear.
Discussing the state of industry, the changes the industry has gone through and is still undergoing, and how it all influences the profession of interior design, job opportunities and long-term career goals for young professionals.
Jenny Rebholz and I love talking to, motivating and helping all higher education students. But naturally, we are most passionate about helping interior design graduates succeed in their professional careers. That's why we make time to talk to last year design students about the importance of establishing their Personal Brand.
CrossborderInforma: Regional Border Crossing Trends & Economic ImpactsCrossborder Group
September 2012 CrossborderInforma briefing by Crossborder Group: a snapshot of borderwide border crossing trends along the US-Mexico border, with a focus on regional border crossing trends in the San Diego-Tijuana region -- and the economic impacts of crossborder shoppers on San Diego's retail sector and the economy. Selected survey data from Crossborder Group's proprietary at-border surveys also provide insights about crossborder consumer purchases.
CrossborderInforma briefings are issued 1-2 times each month, covering a variety of economic, industry, and policy-related issues in Mexico and along the US-Mexico border region. For more information, please contact our firm at Answers[at]CrossborderBusiness[dot]com, or call us toll free at 1-888-4XBORDER [888-492-6733]. Have a Mexico or NAFTA question? We can help.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
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The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
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RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s DholeraAvirahi City Dholera
The Tata Group, a titan of Indian industry, is making waves with its advanced talks with Taiwanese chipmakers Powerchip Semiconductor Manufacturing Corporation (PSMC) and UMC Group. The goal? Establishing a cutting-edge semiconductor fabrication unit (fab) in Dholera, Gujarat. This isn’t just any project; it’s a potential game changer for India’s chipmaking aspirations and a boon for investors seeking promising residential projects in dholera sir.
Visit : https://www.avirahi.com/blog/tata-group-dials-taiwan-for-its-chipmaking-ambition-in-gujarats-dholera/
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
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6. Traditional media drives consumers to search
73% of search activity is stimulated by offline sources
Web Search Volume
Keywords: bonds ad, bonds underwear
Category: all
Loca;on: Australia, July 2007 – Dec 2008
bonds ad bonds underwear
Source: “The Power of Search” Research International & GroupM, Australia 2008; Google 53
7. TV stimulates search sales
TV delivered incremental sales on branded keyword searches
Search sales increase with
significant investment into TV
Sales on branded search terms
Category search
Base
0
07-May
21-May
02-Jul
16-Jul
30-Jul
13-Aug
27-Aug
10-Sep
04-Jun
18-Jun
23-Apr
12-Mar
26-Mar
24-Sep
09-Apr
01-Jan
15-Jan
29-Jan
08-Jan
22-Jan
12-Feb
26-Feb
Source: Internal GroupM data (confidential) 54
8. TV stimulates search sales
TV activity also delivered sales on category search terms
Search sales increase with significant
investment into TV
Sales on category search terms
TV
Category search
0
07-May
04-Jun
13-Aug
10-Sep
16-Jul
21-May
23-Apr
18-Jun
27-Aug
02-Jul
30-Jul
08-Oct
22-Oct
12 Mar
26-Mar
24-Sep
01-Jan
15-Jan
29-Jan
09-Apr
12-Feb
26-Feb
Source: Internal GroupM data (confidential) 55
16. “
We can make more money in
mobile than we do in the desktop ...
and the reason is the mobile
computer is more targeted. Think
about it: you carry your phone, and
”
your phone knows all about you…
we can do a very, very targeted ad.
Eric Schmidt, CEO, Google
63
63
17. Mobile is different…
Mobile is the first personal mass media
Always on
Always carried
In-built payment mechanism
Present at the point of creative impulse
Present at the point of buying impulse
Audience can be identified (and targeted)
64
19. Mobile cross-connects all communication channels
Mobile can evolve all brand interactions from passively
absorbed clutter into a coherent interactive channel
66
29. What’s next?
Australian version of Blyk?
Open source browsers
User- to-user sharing of apps
Mobile micropayments
Branded content apps
Off deck portals will grow
76