Presented by Colin O'Neill and Amanda Bernard of ISITE Design at the 2013 Portland Digital Marketing Conference.
The need to orchestrate a unified digital experience is more important than ever as customers demand more from brands across an increasing number of digital touchpoints.
We all know customer experience is important, yet most organizations lack a plan that can deliver delight across the myriad of digital channels.
This workshop provides an actionable framework for creating a digital experience strategy and shares the seven imperatives you’ll need to master along the way. You’ll see examples from industry-leading brands that have used digital experience strategies to grow faster, maintain stronger margins and navigate the downturns better than their peers. Because when it comes to the role of experience for your organization, delight isn’t a tagline – it’s the bottom line.