The document is a social media analytics report for Lincoln Center that provides statistics on their Facebook and Twitter performance from Q1 2013 to Q1 2015. Some key findings include: - Facebook reach, engaged users, and page views have steadily increased over time. - The highest levels of Facebook user engagement occur between 1-7pm on Fridays, Saturdays, and Sundays. - The majority of Facebook fans are female aged 18-34. Photo posts tend to perform best in terms of reach and engagement. - Twitter followers have increased to 201 but the account focuses more on connecting than driving traffic. - The report identifies strategies for differentiating social media content as either short-term or long-term

1. Social Media Analytics Report
Lincoln Center
by Sam Renschen

2. Average Total Reach
Q32013
Q22014
0
0
100
0
0
0
200
0
0
0
300
0
0
0
400
Q42013
Q12014
Q32014
Q42014
Q12015

3. Users Engaged
(Daily Average of Users Engaged)
Q3 2013
Q4 2013
Q1 2014
Q2 2014
6
7
10
14
20
23
19
Q3 2014
Q4 2014
Q1 2015

4. Daily Logged In Page Views
Average Daily Page Views from Users Logged InQ32013
Q22014
180% growth
(Q1 2014 vs Q1 2015)
5
Q42013
Q12014
Q32014
Q42014
Q12015

5. Page Improvements
Likes
Q1 2015 Q4 2014 Q1 2014
Total
Checkins
Q1 2015 Q4 2014 Q1 2014
Avg Daily
Consumption
Q1 2015 Q4 2014 Q1 2014
821 708 425
48 80 22
43 32 12

6. Page Improvements
Click
Consumption
Q1 2015 Q4 2014 Q1 2014
Q1 2015 Q4 2014 Q1 2014
Total
Consumers
Q1 2015 Q4 2014 Q1 2014
3,910 2,950 1,021
556 667 329
1,473 1,770 748
Avg Daily
Impressions

7. Lifetime Stories Generated
Jan - Mar
2015
Oct - Dec
2014
Jul - Sept
2014
Apr - Jun
2014
Jan - Mar
2014
20 174 54
26 175 57
16 87 17
1 76 9
1 47 9

8. New Likes vs. Unlikes
Q1
2015
Q4
2014
Q3
2014
Q2
2014
146 11
12
3
987
69
135

9. Like Sources
Vertex Page
Timeline
Search
Local_Places_pyml
Recommended_Pages
Mobile
Page Profile
These seven categories
account for 88% of
your total Likes
The other 12% is comprised
of non-substantial Like
sources (i.e. 1-5 Likes)

10. Like Sources
17 likes
People using
Facebook’s
page browser
Local Places
pyml
25 likes
People seeing
our page under
Pages You May
Like (PYML)
Search 37 likes
People Liked our
Page from their
search results
86 likes
Mobile 115 likes
Likes from
people using a
mobile device
Page Profile 386 likes
Likes from
people on our
page itself
Recommended
Pages
59 likes
People liked our
page from the
suggested
pages section
Page Browser
Timeline
People Liked our
Page from the
like section of
their own timeline

11. Percentage of Fans on
Facebook Daily
92%relatively active

12. WhenFansareOnline
12a.m.1a.m.2a.m.3a.m.4a.m.5a.m.6a.m.7a.m.8a.m.9a.m.10a.m.11a.m.12p.m.1p.m.2p.m.3p.m.4p.m.5p.m.6p.m.7p.m.8p.m.9p.m.10p.m.11p.m.
Ourfanbaseisprimarilyonlinebetween1p.m.-7p.m.
Friday,Saturday,&Sunday
havethemorningswiththe
mostusersonline.
Wednesday&Thursday
lateafternoonhavethe
mostusersonline.

13. Gender
Breakdown
27%
73%
malefemale

14. 18-24
17%
M: 41%
F: 59%
25-34
32%
M: 26%
F: 74%
35-44
23%
M: 24%
F: 76%
45-54
14%
M: 33%
F: 77%
55-64
7%
M: 25%
F: 75%
Age
13-17/65+
6%
M: 19%
F: 81%

15. Post Type Performance
Type Avg Reach Avg Engagement
Status
Link
Photo
Post Clicks
Likes, Comments, & Shares
13
3
4
2
3
2
168
139
107
Randge (low-high)

16. Standout Posts
Total Reach: 285
Engaged Users: 75
Post Consumption: 101
Total Impressions: 531
Stories Created:
Comments - 0
Shares - 0
Likes - 9
Post Type: PHOTO
Total Reach: 1813
Engaged Users: 130
Post Consumption: 187
Total Impressions: 3716
Stories Created:
Comments - 10
Shares - 6
Likes - 7
Post Type: PHOTO

17. Standout Posts
Total Reach: 716
Engaged Users: 15
Post Consumption: 15
Total Impressions: 1353
Stories Created:
Comments - 1
Shares - 2
Likes - 3
Post Type: PHOTOPost Type: PHOTO
Total Reach: 1169
Engaged Users: 38
Post Consumption: 62
Total Impressions: 2189
Stories Created:
Comments - 0
Shares - 5
Likes - 9

18. Standout Posts
Total Reach: 1078
Engaged Users: 41
Post Consumption: 34
Total Impressions: 2175
Stories Created:
Comments - 8
Shares - 5
Likes - 14
Post Type: STATUS
Total Reach: 414
Engaged Users: 19
Post Consumption: 25
Total Impressions: 863
Stories Created:
Comments - 0
Shares - 1
Likes - 6
Post Type: STATUS

19. Standout Posts
Total Reach: 988
Engaged Users: 78
Post Consumption: 95
Total Impressions: 2048
Stories Created:
Comments - 10
Shares - 12
Likes - 17
Post Type: PHOTOPost Type: PHOTO
1
2

20. Standout Posts
Total Reach: 312
Engaged Users: 54
Post Consumption: 91
Total Impressions: 680
Stories Created:
Comments - 0
Shares - 1
Likes - 6
Post Type: LINK
Total Reach: 504
Engaged Users: 46
Post Consumption: 44
Total Impressions: 1000
Stories Created:
Comments - 2
Shares - 1
Likes - 7
Post Type: STATUS

21. Standout Posts
Total Reach: 293
Engaged Users: 29
Post Consumption: 34
Total Impressions: 669
Stories Created:
Comments - 0
Shares - 1
Likes - 3
Post Type: STATUSPost Type: LINK
Total Reach: 342
Engaged Users: 10
Post Consumption: 16
Total Impressions: 743
Stories Created:
Comments - 2
Shares - 1
Likes - 1

22. Twitter Breakdown
Followers: 201
Following: 158
People want
to connect
Staying current
Creating exclusivity

23. Twitter Breakdown
Exclusive promotions and deals get clicks
Hootsuite tracks post/tweet stats

24. Strategy Differentiation
Short-Term Strategy
Imediate Posts
Just Because
Day to Day
What’s Happening Now
This looks cool
One-Time Deals
Weekend Specials
In-Store Events
Recently Decided Offer