The document discusses Procter & Gamble's efforts to develop affordable products for people living on $2 per day and the challenges and benefits involved. It notes that P&G aims to touch more lives in more parts of the world through innovation, creating products that provide value even though costs are low. Developing products for those with very low incomes improves problem solving, fosters creativity, and provides job satisfaction for P&G employees by allowing them to help more people.