Presentation on Digital Media Landscape in India & Big Opportunity presented at Google Business Group Mumbai Meet-up by Rushabh Vasa, CEO, Instinct Media.

1. Digital Media Landscape in India
&
Big Opportunity
#GBGmumbai
Presented by : Rushabh Vasa
CEO, Instinct Media

2. #GBGmumbai
Digital?
People assumed in the past that digital is a
catch-all term for everything that isn’t traditional

3. #GBGmumbai
What is Digital?
 Its place to live
 Not just to passively consume media content, but a place to
engage, to contribute, to create and to communicate
 To understand the challenge and opportunities facing businesses
in the digital space today, it is necessary to understand some of the
ways our lives are changing – Globally, Rapidly and Dramatically

4. #GBGmumbai
Digital Channels
• Mobile
• Mobile Applications
• Gaming
• Messaging
• Web
• Social Networks
• Search & Media
• Websites
• E-Commerce
• Videos

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Digital “Media”
• Bought
• Paid for search and display advertising
• Owned
• Digital asset the brand owns e.g. Content, Games,
Websites etc.
• Earned
• Word of mouth & viral-ity earns enough user
generated conten

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What is doing well in India?
• E-mail
• Social Media
• Internet
• Gaming
• Mobile
• E-Commerce

7. #GBGmumbai
India’s Internet Reportcard
With 150 Million Connected to Internet India stands
3rd on World Chart
• Internet Penetration : 7%
• Daily Users : 79%
• 85% Users are from 19-40 Age Group
• Avg. Weekly time spend : 16 Hrs

8. #GBGmumbai
India’s Mobile Reportcard
9 Crore + mobile internet users in India according to
Mobile Internet Report by IAMAI.
• predicted to touch nearly 16.5 crore in by March 2015.
• 7.87 crore users accessed internet from their mobile devices
in October 2012
E-mail SNS Chat Online
Games
Portal Search Online
Video
News Apps Cricket
83% 77% 65% 47% 44% 40% 29% 29% 25% 24%

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Social Media
 66 Million urban users in India use Social Media by Jan’ 13
 Youtube is Second Largest Search Engine
 60% of the World’s total Youtube views come from India
 With 3 million users, India is 2nd Largest Google+ market in the
world
 70% of internet users watch Online Videos
 Indian netizen spend an average answer of 3 hours on Social Media

10. #GBGmumbai
E-commerce in India
 10 Million Online Shoppers in India
 $10 Billion Industry
 $550 million in gross revenue (exc. Online travel and online
classifieds)
 More than 50% sales happen in Non-metro Cities

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E-commerce in India
 $700 Million of investment is seen in last 2 years
 30% of Online shopping queries are generated from Mobile Phones
 Online Marketshare
1. Consumer Durables lead with 34%
2. 30% Clothing & Accessory
3. 15% Books

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E-Commerce Hubs in India

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E-Commerce Hubs in India

14. #GBGmumbai

15. #GBGmumbai
Promote Engagement, Generate Leads

16. #GBGmumbai
Why there is an BIG Opportunity ?
 Internet penetration will reach 15%
 Mobile First Market
 More than 4 billion search happens in India every month
 Online video will begin to challenge traditional television in India
 India Internet advertising generated $300 million in revenue in 2012


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Why there is an BIG Opportunity ?
 Influences Everyone
 India Internet advertising generated $300 million in revenue in 2012
 Growing E-commerce : Majority of E-Commerce growth will come
from emerging cities
 Social activism – rise of the Netizens
 The generation to come will have no idea how to survive without
internet

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Driving Factors..
 Measurable ROI
 High response rate
 Close proximity to customers
 Cost Effective
 Quick turn around time for new initiatives
 Going digital is the journey towards growth

19. Write / Follow/ Speak
www.facebook.com/instinctmedia
@rushabh69
rushabh@instinctmedia.in
www.instinctmedia.in
#GBGmumbai