Digital marketing refers to the use of digital channels, platforms, and technologies to promote products, services, or brands to a target audience. It encompasses various online marketing tactics and strategies to reach potential customers and engage with them in the digital space. Here is a brief description of key components of digital marketing:

1. WELCOME

2. DIGITAL
MARKETING
IT'SNOTWHATYOUSELLTHATMATTERSAS MUCHASHOWYOUSELL
IT!”

3. INTRODUCTION
Digital marketing also called online marketing is the promotion of
brands to connect with potential customers
USING THE INTERNET AND OTHER FORMS OF DIGITAL
COMMUNICATION

4. • AFFILIATE MARKETING
• CONTENT MARKETING
• EMAIL MARKETING
• MARKETING ANALYTICS
• MOBILE MARKETING
• PAY PER CLICK (PPC)

5. Search Engine Optimization (SEO)
 Optimizing online content to improve its visibility in search engine results.
This includes on-page and off-page optimization to enhance website
rankings.

6. TYPES OF SCO
WHITE
HAT
SCO
GREY
HAT
SCO
BLACK
HAT
SCO

7. White Hat SEM (Search Engine
Marketing)
THIS REFERS TO USING ETHICAL AND APPROVED TECHNIQUES TO OPTIMIZE
AND PROMOTE A WEBSITE WITHIN SEARCH ENGINE GUIDELINES. WHITE HAT
SEM PRACTICES INCLUDE CREATING HIGH-QUALITY CONTENT, USING
RELEVANT KEYWORDS, ADHERING TO SEARCH ENGINE RULES, AND
FOCUSING ON PROVIDING VALUE TO USERS.

8. • Social Media Engagement:
• ACTIVELY ENGAGING WITH USERS ON SOCIAL MEDIA PLATFORMS AND
SHARING CONTENT.