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1. welcome
mirjam nilsson

2. why we need to
learn Digital
Marketing
WITH DIGITAL MARKETING, YOU CAN ADAPT
AND MAKE CHANGES IN REAL-TIME TO
REFLECT YOUR ADVERTISING. YOU CAN
ALSO CREATE TARGETED ADS TO ENSURE
PRODUCTS AND SERVICES REACH AN
INTERESTED AUDIENCE. USING ANALYTICS,
YOU CAN QUICKLY TELL HOW MANY PEOPLE
SEE YOUR ADS, HOW THEY REACT, AND
WHAT ACTION THEY TAKE.

3. Father of
Digital Marketing
Philip Kotler — Father of Digital Marketing
He is also credited with developing the
concept of “4Ps” in marketing—product,
price, promotion, and place—as well as
creating the term “marketing mix.”
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4. Digital Marketing
Future
•The future of digital marketing is
bright because now there is more market
and consumer awareness. Businesses can
also use a wide range of smart tools to
collect an ocean of data and make in-depth
analyses of their target audience.
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5. Real Meaning Of
Digital marketing
•Digital marketing, also called online
marketing, is the promotion of brands to
connect with potential customers using the
internet and other forms of digital
communication. This includes not only email,
social media, and web-based advertising, but
also text and multimedia messages as a
marketing channel.
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6. SEO
•Search engine optimization (SEO) is the
process of improving the quality and quantity
of website traffic to a website or a web page
from search engines. SEO targets unpaid
traffic (known as "natural" or "organic"
results) rather than direct traffic or paid
traffic.
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7. •Off-pageSEO refers
to SEO tactics applied outside
of a website to improve its
rankings. These tactics often
include link building, guest
posting, social media
marketing, and more.
•On-pageSEO (or on-
site SEO) is the practice of
optimizing web pages for
specific keywords in order to
improve search visibility and
traffic. It involves aligning
page-specific elements like
title tags, headings, content,
and internal links with
keywords.
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Off page On page

8. Off Page
• Check out your backlink profile.
• Build high-quality backlinks.
• Pay special attention to your social
media.
• Start guest posting.
• Try to join local listings.
• Communicate with potential leads on
forums.
• Make use of broken link-building
tactic.
On Page
• Publish high-quality content.
• Optimize page titles and meta
descriptions.
• Optimize page content.
• Headings and content formatting.
• SEO Images and other multimedia
elements.
• URL optimization.
• Internal links.
• External links.
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Techniques

9. Importance of Digital
Marketing
In terms of your business, digital marketing allows
you to connect with prospective and existing
customers, which is vital for business and brand
awareness. Digital marketing is important because
it allows you to get creative and stand out from
your competitors in congested markets.
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10. Importance of
Marketing
• Marketing spreads your name. ...
• Marketing boosts your sales. ...
• Marketing helps you gain and retain customers. ...
• Marketing enhances your company's reputation. ...
• Marketing saves you time.
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11. Benefit of digital
Marketing
• Global reach.
• Cost efficiency.
• Measurable results.
• Effective targeting.
• Increased engagement.
• Flexibility.
• Improved conversion rate.
• Social currency.
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12. Points of Marketing
Since then, the theory has been
expanded into the 7 P's of
marketing. Which are: Product,
Price, Promotion, Place, People,
Packaging, and Process.
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13. Scope of Digital Marketing
Businesses can utilise data from digital marketing
to target customers based on characteristics like
gender, age, geography, interests, and education.
Using various techniques and messages for each
group, businesses may also retarget potential
clients who are already familiar with their brand.
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14. Thanking You