1. Digital Marketing Workshop – Outline
By Vlad Golovin
The workshop will be delivered in exciting and highly engaging manner.
Multiple real-life examples and cases will be used.
There will be an emphasis on automation and using the best tools for the best results.
The emphasis will be on a holistic approach: using all the digital channels in the most effective way.
Day 1
- The importance of digital marketing
- The main advantages of digital marketing: cost, speed, transparency, higher ROI
- The scope of the digital marketing – The Big Picture – all the key elements
- The importance of holistic approach to digital marketing
- The importance of the right tools and marketing automation
- The importance of using analytics tools for effective marketing campaigns
- Different ways to build your web presence
Day 2
- Websites – overview
- What makes a great website: design, functionality, visibility
- The importance of being mobile-friendly: responsive design, etc
- The importance of SEO (Search Engine Marketing)
- The key elements of SEO, including mobile SEO
- DIY SEO v working with an agency
- Using Google Analytics and Google Search Console to succeed online
Day 3
- Intro into SEM (Search Engine Marketing) and other forms of paid advertising (banners, native, etc)
- Overview of the Google ads, Bing ads and RTB platforms (real time bidding)
- How to succeed with SEM
- Fine art of display advertising
- The advantages of the native ads
- Using Google Analytics for SEM
- Local search and local online marketing. Google maps and other tools for local marketing
Day 4
- SEM (social media marketing) – an overview
- The main benefits of the social media marketing
- SEM strategy and how to align it with your web presence
- Finding the right platforms for your SEM campaigns
2. - Automating your SEM: content generation, content distribution and engagement
- Creating the engaging content for your SEM strategy
Day 5
- Ecommerce – the key points
- How to sell effectively online
- The importance of content marketing for your online success
- How to produce and distribute high-impact written content (blogs, social media posts, white
papers)
- Video content for you online marketing
- How to produce and distribute your videos for higher impact
- The email marketing – another great online marketing tool
- The best practices for the effective online marketing campaigns
- The benefits of international expansion. What to consider when going global
- Bringing it all together: creating and maintain the digital marketing strategy that works long-term
