Digital marketing using LinkedIn v4.5
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I've been using LinkedIn for many years as a marketing tool and had put a few slides together to show others what I'd been doing. Such was their reaction - the well known "Light Bulb Moment", I thought there must be something in this !! The few slides are now over 100 and cover everything from using LinkedIn effectively to email marketing. This is not just the usual theoretical musings, as I also include some real life examples of what happened when I applied these strategies to some real customers and the results. So now apart from being an electronics guru, I also class myself as a specialised LinkedIn consultant in the electronics distribution market. I help companies use LinkedIn to develop marketing campaigns and grow their business. Apart from strategic execution, I also show others how to use LinkedIn to meet their objectives. My many years of experience enables me to help companies understand how social media can be used as a basis for generating new business at very little cost, providing they are willing to commit the time. Here are a few slides to give you a taste of what i am talking about. If you are interested in knowing more contact me at:- EltonValeConsulting@outlook.com +44 706 226 126 +44 7469184575
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In the current market landscape, establishing genuine connections with consumers is crucial. This presentation, "Empowering Influencers: The New Center of Brand-Consumer Dynamics," explores how influencers have become pivotal in shaping brand-consumer relationships. We will examine the strategic use of influencers to create authentic, engaging narratives that resonate deeply with target audiences, driving success in the evolved purchase funnel.How to Generate Add to Calendar Link using Cal.et
Cal.et is a free tool that helps you create “Add to Calendar” links for your events. It supports popular calendar platforms like Google, Apple, Outlook, Yahoo, and Office365. Users can generate short, shareable URLs, customize event details, and even create QR codes for easy access. It’s ideal for embedding event links in emails, websites, and social media, making it easier for participants to save event information directly to their calendars.
INTRODUCTION TO SEARCH ENGINE OPTIMIZATION (SEO).pptx
This presentation is recommended for those who want to know more about SEO. It explains the main theoretical and practical aspects that influence the positioning of websites in search engines.
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...
Lily Ray, Vice President of SEO Strategy & Research at Amsive, explores optimizing strategies for sustainable growth and explores the impact of AI on the SEO landscape.
Mastering Your Online Visibility - Fernando Angulo
Mastering Your Online Visibility - Fernando AnguloDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Unlock the secrets to enhancing your digital presence with our masterclass on mastering online visibility. Learn actionable strategies to boost your brand, optimize your social media, and leverage SEO. Transform your online footprint into a powerful tool for growth and engagement.
Key Takeaways:
1. Effective techniques to increase your brand's visibility across various online platforms.
2. Strategies for optimizing social media profiles and content to maximize reach and engagement.
3. Insights into leveraging SEO best practices to improve search engine rankings and drive organic traffic.Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.Recently uploaded (20)
Content Marketing Blueprint For Content Strategy, content creation, content d...
Content Marketing Blueprint For Content Strategy, content creation, content d...
No Cookies, No Problem - Steve Krull, Be Found Online
No Cookies, No Problem - Steve Krull, Be Found Online
Get admission in various courses and boost your employment opportunities.
Get admission in various courses and boost your employment opportunities.
Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...
Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...
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How to Kickstart Content Marketing With A Small Team - Dennis Shiao
Learn more about affiliate marketing as a beginner
Learn more about affiliate marketing as a beginner
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Global Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
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Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
Mindfulness Techniques Cultivating Calm in a Chaotic World.pptx
Mindfulness Techniques Cultivating Calm in a Chaotic World.pptx
Influencer Marketing Master Class - Alexis Andreasik
Influencer Marketing Master Class - Alexis Andreasik
INTRODUCTION TO SEARCH ENGINE OPTIMIZATION (SEO).pptx
INTRODUCTION TO SEARCH ENGINE OPTIMIZATION (SEO).pptx
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...
Mastering Your Online Visibility - Fernando Angulo
Mastering Your Online Visibility - Fernando Angulo
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Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital marketing using LinkedIn v4.5
- 1. Digital Marketing Strategies Using LinkedIn Industry Blogs and Targeted Mail Shots Elton Electronics Digital Marketing StrategiesPage Index
- 2. Page Index Elton Electronics Digital Marketing Strategies • Cold Calling is Dead • Misguided Digital Thinking • The New Decision Makers • The Merging of Sales and Marketing • The Digital Marketing Strategy • Create the Company Profile • Lets get Organised • Create the Correct Personal Profile • Create the Database • Targeting Potential Customers • Business Development Strategies • Business Development Strategies • The Eco System • How to Engage • Targeting Using Digital Blogs and Magazines • Prospecting Using Exhibitions • Mail Shots • Using MailChimp and Gmail • The Blog • Content is King • How it All Fits Together • And Finally
- 3. Cold Calling is Dead • Sales people hate doing it • Targets are usually busy and don’t want to be disturbed • Targets use gatekeepers to field calls or have implemented voice mail on their direct lines • Many targets resent / hate cold calling • Information is readily available on line • Targets often prefer to use email to avoid having a one to one conversation • And worst still - cold calling has a bad reputation due to nuisance calls to the home Elton Electronics Digital Marketing StrategiesPage Index
- 4. Misguided Digital Thinking • I have a website – People will come • I have sent out a mail shot – People will come • I have advertised this great new product – People will come • I am buying search engine keywords – People will come Elton Electronics Digital Marketing StrategiesPage Index
- 5. The New Decision Makers • Share information with colleagues and provide recommendations on suppliers • Are connected with peers and industry groups on social networks • Subscribe to industry blogs / feeds / emails for market information, product information and news • Do not like online surveys or having to provide contact details to access information:- Just go straight to another suppliers website … • Put unsolicited snail-mail straight in the bin unopened • Don’t like providing an email address to a website pop- up, but will put a full biography on LinkedIn Elton Electronics Digital Marketing StrategiesPage Index
- 6. The Merging of Sales and Marketing • In the digital age the difference between sales and marketing has become blurred • Sales and marketing should now be seen as a single team effort • Old School sales reps now find it difficult to get appointments when call planning Can’t get past the gatekeeper / voicemail Nothing new to talk about – all online Demo equipment sat on shelves gathering dust • Their time could be used more effectively Elton Electronics Digital Marketing StrategiesPage Index