Any marketing that uses electronic devices and can be used by marketing specialists to convey promotional messaging and measure its impact through your customer journey. In practice, digital marketing typically refers to marketing campaigns that appear on a computer, phone, tablet, or other device. It can take many forms, including online video, display ads, search engine marketing, paid social ads and social media posts. Digital marketing is often compared to “traditional marketing” such as magazine ads, billboards, and direct mail. Oddly, television is usually lumped in with traditional marketing.

1. Digital marketing training
in chandigarh
Ankita sharma

2. Excellence
acadmey
TITTLE
Digital marketing
Types of marketing
Tools of digital marketing
Advantages of digital
marketing
Sellrey package

3. introduction
Digital marketing is a dynamic and
transformative approach to promoting
products, services, or brands using digital
channels and technologies. It leverages the
power of the internet, social media, search
engines, email, and other digital platforms to
reach and engage target audiences. Unlike
traditional marketing, it offers precise
targeting, real-time analytics, and cost-
effective campaigns, making it an
indispensable tool for businesses in the
digital age. Digital marketing encompasses
various strategies, including content
marketing, SEO, social media marketing,
email marketing, and paid advertising,
enabling organizations to connect with their
customers, build brand awareness, drive
traffic, and ultimately achieve their marketing
objectives in an ever-evolving online
landscape
20XX presentation title 3

4. Types of marketing
SEARCH ENGINE
OPTIMIZATION
o SEO (Search Engine
Optimization) is the
practice of optimizing
websites to improve
their visibility on search
engine results pages
(SERPs). It involves
using techniques like
keyword research,
content optimization,
and link building to rank
higher organically,
attracting more relevant
traffic and improving
online presence.
SOCIAL MEDIA
MARKETING
CONTENT
MARKETING
o Content marketing is a
digital marketing strategy
focused on creating and
distributing valuable,
relevant content to attract
and engage a target
audience. It includes blog
posts, articles, videos,
and infographics, with the
aim of establishing
authority, building trust,
and driving conversions
by providing valuable
information and meeting
the needs of consumers.
SMM (Social media
Marketing) is a digital
marketing strategy that
uses social media
platforms such as
Facebook, Twitter, and
Instagram to promote
products or services. It
involves creating and
sharing content, running
paid ads, and engaging
with the audience to build
brand awareness, drive
traffic, and achieve
marketing goals through
social channels.

5. Advantages of digital marketing
20XX presentation title 5
1.Global Reach: It allows businesses to reach a global audience, breaking geographical
boundaries.
2.Cost-Effective: Compared to traditional marketing, digital marketing is often more
budget-friendly.
3.Precise Targeting: Advertisers can target specific demographics, interests, and
behaviors.
4.Real-Time Analytics: Marketers can track campaigns in real time and adjust strategies
accordingly.
5.Higher ROI: Effective digital marketing can yield a high return on investment.
6.Improved Conversion Rates: It can lead to better conversion rates through personalized
and targeted approaches.
7.Brand Awareness: It helps in building brand awareness and loyalty.
8.Flexible Campaigns: Campaigns can be adjusted quickly in response to market
changes.
9.Engagement: Digital platforms enable direct engagement and interaction with customers.
10.Data-Driven Insights: Marketers can gather and analyze data to refine strategies and
make data-driven decisions.

6. SELLERY PACKAGE
20XX presentation title 6
1.Entry-Level Positions: Digital marketing specialists or coordinators typically earn an
annual salary in the range of $35,000 to $55,000.
2.Mid-Level Positions: Digital marketing managers or SEO managers can earn between
$60,000 and $100,000 per year.
3.Senior-Level Positions: Directors of digital marketing or senior marketing strategists can
earn over $100,000, often ranging from $100,000 to $150,000 or more.
4.Specialized Roles: Certain specialized roles like PPC (Pay-Per-Click) managers, content
strategists, or data analysts can command higher salaries depending on their expertise and
demand in the market.

7. Excellence academy
20XX presentation title 7
We proudly stand as the premier Digital
Marketing Training Institute in Mohali,
offering top-notch, industry-recognized
Digital Marketing training. Our
comprehensive programs are tailored for a
wide spectrum of learners, including
students, homemakers, entrepreneurs,
polytechnic students, recent high school
(10+2 Passed), and graduates, and college
graduates. If you’re seeking to join
a Digital Marketing Course in
Chandigarh with an outstanding track
record of 100% Job Placements, you’ve
come to the right place.

8. thank you
https://excellenceacademy.co.in/