SlideShare a Scribd company logo
1Oxford Professional Education Group Ltd
Digital Marketing Tools
Adam O’Riley
Marketing Manager at The Nurture Group Network
2Oxford Professional Education Group Ltd
Introduction
Digital
Marketing
Tools
3Oxford Professional Education Group Ltd
Email
Email service provider
Great software for message automation
Customer segmentation and personalisation
CRM - loyalty schemes
Open and click through rate data
Welcome series
A/B Split testing | Time of Day | Subject line
Basket abandonment
4Oxford Professional Education Group Ltd
CMS
Magento integrates with Wordpress
Makes uploading product info and content easy
Bronto also plugs into Magento
Enabling basket and customer purchase data to
be pushed into the email software
Exporting product sales so you know which
products to push
Merchandising
5Oxford Professional Education Group Ltd
SEO
MOZ Page title tool
Keeps you within Google's character limits…
..helping you avoid trunc…….
Make sure you're getting high ranking keywords
Also the types of character matter
6Oxford Professional Education Group Ltd
Affiliates
Great tool for acquiring new customers
Extensive network of websites to suit any industry
Also can be good to testing markets and location
Tenancies, banners, roadblocks
Affiliate email listings
Need to be careful you don't give away too much margin
Allows you to promote your product/brand on external relevant websites
7Oxford Professional Education Group Ltd
Social
Automatically URL shortens
Management of your chosen social networks from a single location
You don’t need to keep logging in to different profiles
Monitor all chosen channels from one place
Schedule the posting of content to any of your channels
Adds analytics tracking code to all social posts automatically
8Oxford Professional Education Group Ltd
Question time..
9Oxford Professional Education Group Ltd
Thank you..
@adamoriley
adamoriley

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Digital Marketing Tools Webinar

  • 1. 1Oxford Professional Education Group Ltd Digital Marketing Tools Adam O’Riley Marketing Manager at The Nurture Group Network
  • 2. 2Oxford Professional Education Group Ltd Introduction Digital Marketing Tools
  • 3. 3Oxford Professional Education Group Ltd Email Email service provider Great software for message automation Customer segmentation and personalisation CRM - loyalty schemes Open and click through rate data Welcome series A/B Split testing | Time of Day | Subject line Basket abandonment
  • 4. 4Oxford Professional Education Group Ltd CMS Magento integrates with Wordpress Makes uploading product info and content easy Bronto also plugs into Magento Enabling basket and customer purchase data to be pushed into the email software Exporting product sales so you know which products to push Merchandising
  • 5. 5Oxford Professional Education Group Ltd SEO MOZ Page title tool Keeps you within Google's character limits… ..helping you avoid trunc……. Make sure you're getting high ranking keywords Also the types of character matter
  • 6. 6Oxford Professional Education Group Ltd Affiliates Great tool for acquiring new customers Extensive network of websites to suit any industry Also can be good to testing markets and location Tenancies, banners, roadblocks Affiliate email listings Need to be careful you don't give away too much margin Allows you to promote your product/brand on external relevant websites
  • 7. 7Oxford Professional Education Group Ltd Social Automatically URL shortens Management of your chosen social networks from a single location You don’t need to keep logging in to different profiles Monitor all chosen channels from one place Schedule the posting of content to any of your channels Adds analytics tracking code to all social posts automatically
  • 8. 8Oxford Professional Education Group Ltd Question time..
  • 9. 9Oxford Professional Education Group Ltd Thank you.. @adamoriley adamoriley