Digital marketing presentation jo
•
1 like•183 views
The document discusses best practices for digital marketing, including focusing on permission-based audiences, using consistent and concise content across channels, metrics and analytics, search engine optimization, and retargeting. It emphasizes engaging audiences through visual and conversational content while providing calls to action. The document also warns against unclear objectives, unrealistic expectations, lack of collaboration, and failure to define and track key metrics.
Recommended
More Related Content
Viewers also liked
Viewers also liked (19)
Similar to Digital marketing presentation jo
Similar to Digital marketing presentation jo (20)
More from Joe Orlando
More from Joe Orlando (13)
Recently uploaded
Recently uploaded (20)
Digital marketing presentation jo
- 2. Digital Dialog • Inbound v Outbound – Content v. gimmick • Omni channel • Content Draw – Engage! – Consistent! – Concise! • Retargeting • Pixel • BackLinks • Permission based-audience coverts at a 750% higher rate than interruption-based marketing. – Examples: subscription based email marketing, social media, blog subscribers, webinar attendees, etc. • Metrics • Analytics • SEO • Permission based examples of SEO, keyword targeting, landing page strategy, content/blog strategy, etc. – • Content as “bait” – don’t try to tell everyone everything right away – Conversational – Use visuals – Call to action – Persistent key words
- 4. Holistic Approach SEO PPC Blog eMail Mobile Content YouTube Proximity Webinars Back Links Retargeting Omnichannel Social Media Real Time Impressions
- 7. 30-40 year old soccer mom Every man and woman Ages One to One Hundred MASS DISTRIBUTION 35-55 year old small business owner 25-35 year old athletic males 16-25 year old young couples
- 8. Retargeting
- 9. UTM Code Urchin Tracking Module Custom URL to track source, medium and campaign – even for offline campaigns!
- 10. Metrics • MQL versus SQL • SQL to Quote • Quote to Close • Lifetime Customer Value (LTV) • Customer Acquisition Cost (COCA) • CPC • Click Through Rate (CTR) • CTA Success • CVR • Bounce Rates • Page Views & Per Session • Cost Per Impression • Variant Landing Page Performance • Unique Visits (Traffic to Lead Ratio) • Link Back Quality Key Performance Indicators
- 11. Information - an A$$et Worth Protecting • Hash eMail • Unstructured Databases • Secure Data Management Platforms • Well Managed GRC • Monitoring and Alerts on Anomalies • Don’t Ignore Unknown and/or Encrypted Network Traffic • Maintain Chain of Custody Logs
- 12. Introvert or Extravert 1 | Facebook 3 - eBizMBA Rank | 1,100,000,000 - Estimated Unique Monthly Visitors | 3 - Compete Rank | 3 - Quantcast Rank | 2 - Alexa Rank | 2 | YouTube 3 - eBizMBA Rank | 1,000,000,000 - Estimated Unique Monthly Visitors | 4 - Compete Rank | 2 - Quantcast Rank | 3 - Alexa Rank | 3 | Twitter 12 - eBizMBA Rank | 310,000,000 - Estimated Unique Monthly Visitors | 21 - Compete Rank | 8 - Quantcast Rank | 8 - Alexa Rank | 4 | LinkedIn 18 - eBizMBA Rank | 255,000,000 - Estimated Unique Monthly Visitors | 25 - Compete Rank | 19 - Quantcast Rank | 9 - Alexa Rank | 5 | Pinterest 22 - eBizMBA Rank | 250,000,000 - Estimated Unique Monthly Visitors | 27 - Compete Rank | 13 - Quantcast Rank | 26 - Alexa Rank | The Most Popular Social Networking Sites | eBizMBA Last Updated August 1, 2016.
- 13. There’s MORE than Facebook? • Facebook • Email • Twitter • Pinterest • Google+ • Facebook Like • WhatsApp • SMS • Reddit • LinkedIn • StumbleUpo n • Buffer • Tumblr • Yummly • Digg • Delicious • Evernote • Amazon Universal Registry • Amazon Wishlist • AOL Lifestream • AOL Mail • Arto • Bitly • Blogger • Box • Diigo • Diigolet • Facebook Send • Fancy • Flipboard • FriendFeed • Google Bookmarks • Gmail • Hootsuite • Houzz • Instapaper • Kaboodle • Kik • Line • Menéame • Microsoft OneNote • Newsvine • Odnoklassni ki • Outlook • Pinboard • Plurk • Pocket • Printer Friendly • PrintFriendly .com • Slashdot • Soup • Tapiture • Techmeme • TinyURL • Typepad • Viadeo • VKontakte • Wanelo • We Heart It • Wordpress Blog • Wykop • XING • Yahoo! Mail • Yammer
- 14. Digital Delight Steps to Success • Distill Clear Objectives • Set Reasonable Expectations • Collaborate on an Iterative Holistic Strategy • Well Defined and Relevant Metrics • Stay the Course • Exploit Real Experience Digital Danger • “How do you know when you arrive if you don’t know where you are going?” • “The web is a game changer!” • “This is a Marketing thing! This is an IT thing!” • “Can’t manage what you can’t measure.” • “Let’s try It for awhile.” • “Let’s give it to someone who has the spare time to focus on this.”
- 15. If it were easy – everyone would be doing it! Let experience be your guide. Questions? TORCHLITE GROUP
- 16. 8 | Instagram 77 - eBizMBA Rank | 100,000,000 - Estimated Unique Monthly Visitors | 49 - Compete Rank | 145 - Quantcast Rank | 36 - Alexa Rank | Last Updated August 1, 2016. The Most Popular Social Networking Sites | eBizMBA 9 | Reddit 85 - eBizMBA Rank | 85,000,000 - Estimated Unique Monthly Visitors | 81 - Compete Rank | 146 - Quantcast Rank | 30 - Alexa Rank | Last Updated: August 1, 2016. The Most Popular Social Networking Sites | eBizMBA 10 | VK 97 - eBizMBA Rank | 80,000,000 - Estimated Unique Monthly Visitors | *150* - Compete Rank | *120* - Quantcast Rank | 21 - Alexa Rank |Last Updated August 1, 2016. The Most Popular Social Networking Sites | eBizMBA 11 | Flickr 123 - eBizMBA Rank | 65,000,000 - Estimated Unique Monthly Visitors | 138 - Compete Rank | 139 - Quantcast Rank | 91 - Alexa Rank | Last Updated August 1, 2016. The Most Popular Social Networking Sites | eBizMBA 12 | Vine 581 - eBizMBA Rank | 42,000,000 - Estimated Unique Monthly Visitors | 237 - Compete Rank | 335 - Quantcast Rank | 1,172 - Alexa Rank |Last Updated August 1, 2016. The Most Popular Social Networking Sites | eBizMBA 13 | Meetup 596 - eBizMBA Rank | 40,000,000 - Estimated Unique Monthly Visitors | 791 - Compete Rank | 701 - Quantcast Rank | 296 - Alexa Rank | Last Updated August 1, 2016. The Most Popular Social Networking Sites | eBizMBA 14 | Ask.fm 779 - eBizMBA Rank | 37,000,000 - Estimated Unique Monthly Visitors | 2,046 - Compete Rank | 113 - Quantcast Rank | 179 - Alexa Rank |Last Updated August 1, 2016. The Most Popular Social Networking Sites | eBizMBA 15 | ClassMates 1,487 - eBizMBA Rank | 15,000,000 - Estimated Unique Monthly Visitors | 153 - Compete Rank | *285* - Quantcast Rank | 4,022 - Alexa Rank |Last Updated August 1, 2016.