Digital Marketing Overview / Strategies 2014
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Most digital marketing strategies and campaigns have following 5 objectives. Reaching the right audience, To engage with your audience, Increase the leads or business. This presentation explain how the SEO(Search Engine Optimization) or organic search works and how PPC (Pay per Click) or Paid ads works. Overview of Social Media Marketing.
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Digital Marketing Overview / Strategies 2014
- 1. Online Marketing and social Networking Sites
- 2. - Drive high quality traffic to the website - Increase sales leads - Build brand visibility Online - Target a global audience - ROI Tracking Advantages of Internet Marketing
- 3. Search Engine Marketing (SEM) Social Media Marketing (SMM) E-mail Marketing Blog Marketing Types of Internet Marketing
- 4. Search engine optimization is the process that enable your site to appear higher in a list of search engine results and generate targeted traffic. Google , Bing, Yahoo, Ask, T-online etc. Search Engine Marketing
- 6. Paid Advertisement Google Ad words Bing Ads
- 7. Types of paid Ads image Image Image
- 13. Social Media Marketing Process of gaining website traffic and attention Constantly growing Wikipedia has list of 200 social network sites
- 14. In 2013, the big players remained the same … Facebook, Youtube, Twitter , Linkedin and Google +
- 15. Facebook
- 16. FACEBOOK – FAN PAGE
- 22. Linkedin is a world’s largest professional networking site. 200 million members in 200 countries 7million members in Canada, 74 million in the US, 18 million in India More than 2.6 Million companies have Linkedin company pages
- 24. Search for People, Companies and more …
- 25. Join Group and share your professional profile and start getting updates on your mail
- 26. - More than 1 billion unique users visit YouTube each month - Over 6 billion hours of video are watched each month on YouTube—that's almost an hour for every person on Earth - 100 hours of video are uploaded to YouTube every minute - 80% of YouTube traffic comes from outside the US - YouTube is localized in 61 countries and across 61 languages
- 28. Other Networking sites and Methods of Online Marketing
- 34. Use your what’s app status for information and availability in travel fairs Use your facebook profile Picture for information
- 35. Country / Language specific Website 1.Spanish – www.viajar-india.com 2.Portuguese – www.indoasiatours.com.br 3. German – www.reisen-indien.com
- 37. Indoasia is on mobile
- 38. Getting queries from Mobile -----Original Message----- From: Neha [mailto:nkaushal06@gmail.com] Sent: 26/12/2013 2:52 PM To: tours@indoasia-tours.com Cc: indoasia@vsnl.com Subject: Hotel in varanasi Rooms required for 15 people in the month of June wid attractive package for 3nights Sent from my iPhone= From: Ron McMichael [mailto:ronaldmcmichael@yahoo.com] Sent: 15/04/2013 9:03 AM To: tours@indoasia-tours.com Subject: Cruise Excursion to visit the Taj Mahal Dear Sir or Madame: My wife and I are traveling down the coast of India and will stop at Goa and after a day at sea we will arrive in Cochin. This is on the Mariner of the Seas. Can you arrange flight, hotel and tour package for us to visit the Taj and possibly Jaipur and get us back to Cochin to pick up the ship? It will be for my wife and I. Thanks. Ron McMichael Sent from my iPad=
- 39. Expectations Expecting text on travel / tourism / destination / experience / hotel / train / luxury etc. Share videos and photos related to Tourism from your FAM Tours / Personal Trips – No personal data Share Travel updates to Ecommerce Department. Client videos and testimonials. Check the website of competitors
- 40. Thank you