Marie Kondo's KonMari Method can also be applied to your digital marketing endeavors! Discover how on this slideshow from Redkite! We hope it sparks some joy!

1. Digital Marketing:
Marie Kondo Style

2. Japanese organizing consultant Marie Kondo had taken
the world by storm due to the bright, whimsical, and
practical cleaning and organizing solutions she offers.
While Kondo focuses on organizing things in offices and
houses, her principles can be applied very well to how to
approach digital marketing.

3. The KonMari Method
Marie Kondo uses the self-coined KonMari Method and according to it, the first thing you
need to know about decluttering is that you should focus on categories, not the rooms and
these categories are the clothes, books, paper, miscellaneous items, and the ones with
sentimental value.
Relating to digital marketing, you should sort of what you will declutter through whatever
you find meaning you do not have to go per digital marketing channel to do the job.

4. DOES IT SPARK JOY?
Is the way you do things on your
digital marketing endeavors still
makes you feel proud, contended,
and happy?
If you are doing too much on a
certain digital marketing strategy
and there does not seem to be
any results then it might be time
to lay that off.

5. Applying KonMari to Digital Marketing
• In digital marketing, you always have to think about the digital marketing strategies you could
utilize, the data that you need to evaluate, and the website and the content marketing you need to
maintain. It’s crazy.
• First thing to do is when applying Konmari to digital marketing is to look at your digital marketing in
a macro view. You need to visualize all of the types of digital marketing you run, from webpage you
had built up, the content, and all the SEO (Search Engine Optimization) efforts you have established.
• From there, start to evaluate what you will keep and what you will not based on what is useful
anymore and what makes things easier for you.
• Go through your website pages and ask yourself, “Does this spark joy?” If it does not, tag it as one
of the things you will be throwing away. Similarly, scroll through your Facebook newsfeed and look
at the posts and once again ask yourself, “Does this spark joy?”

6. Applying KonMari to Digital Marketing part 2
• As you carry on with it, you will come to a point where the decision will be excruciatingly difficult.
You might have a particular article that is close to your heart and something that is well-researched
and well-optimized. However, it is not getting engagement.
• Another thing the Konmari method employs is treating your items as if they are sentient. With this
concept, a certain blog might not be too pleased that no one is reading it and might prefer to just
be removed.
• Once you are done cleaning up, you will notice that your digital marketing had regained its purpose:
it once again found its supposed audience, it became straightforward, and had made room for you
to reinvent what is your entire digital marketing strategy.

7. It can be hard to let go and start anew for your digital
marketing but trust us (and Marie Kondo) that eventually it will
spark joy!
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