1. Custom Made Pants and Skirts for Women
Account Manager:
Associate Strategy Director:
Associate Creative Director:
General Strategist:
General Strategist:
Lauren Grubb
Tessa Latrenta
Brianna Henry & Audrey Heurlin
Jessica Berenson
Brianna Thompson
2. Strategy
Main Challenge: To Your Measure lacked awareness which was impeding their target from engaging with
the brand
Objective: Redefine TYM’s brand to increase awareness, reach new consumers, drive traffic to their ecommerce
site and ultimately increase sales
Insights: We discovered that the best way to appeal to the target audience was by rebranding TYM through
engaging creative and a cohesive website
Solutions:
★ Redefine the brands image to match the essence of the clothing, simple and elegant.
1. Launch the brand with a redesigned logo
2. Design a new ecommerce website for TYM that clearly relates the purpose of the company but is visual and
appealing.
a. Increase awareness and traffic by using keywords for search engine optimization.
b. Include links to social media pages to match brand essence/tone.
3. Create print ads for newspapers and brochure that make the new brand essence of simple and elegant.
