The document is a presentation by Ankita Nagvekar about why digital marketing jobs are trending. It discusses how digital marketing interacts with targeted audiences more cost-effectively than traditional marketing, delivering conversions and building brand reputation. It notes the high demand and low supply of digital marketing experts, making these some of the highest paid jobs in India. Professionals with different levels of experience can expect different salary ranges. The presentation provides data on India's large and growing digital user base and states that candidates do not need a technical background, just interest and a willingness to learn through courses, self-study, reading blogs and books. It suggests additional uses for digital marketing knowledge such as personal branding, consulting and building one's own