This video reveals some of the numbers behind digital marketing trends including websites, email marketing, content marketing, search marketing, marketing automation, social media marketing etc.
Digital marketing involves promoting brands and products online. It uses various digital channels and technologies like websites, social media, search engines, and mobile apps. The goal is to attract new customers and increase sales through strategies designed to reach people searching for information online.
Digital marketing is the promotion of brands and products on digital channels like websites, social media, search engines, and mobile apps. It allows companies to connect with customers, drive sales, and measure the results of campaigns more effectively than traditional marketing. The key aspects of digital marketing are search engine optimization, pay-per-click advertising, content marketing, influencer marketing, social media marketing, email marketing, mobile marketing and more.
Luxury Finland presentation Porvoo oct 2013Andrew Hallott
This document discusses the concept of luxury tourism and hospitality. It defines luxury as products or services that are unique, of high quality, and have strong brand imagery. Two factors that distinguish luxury are the uniqueness of the product and the brand imagery. Luxury tourism focuses on providing bespoke, personalized experiences for travelers. Key components of luxury travel include high-end accommodations, exclusive transportation options, and customized experiences. While Finland currently has few hotels classified as luxury, the document argues it has potential to develop a luxury market focused on wellness and experiencing the northern lights, especially in Lapland.
The document summarizes the findings of a research project investigating career opportunities for international graduates in Finland. It discusses background research conducted through study trips to Berlin and the UK. Interviews were conducted with companies, graduates, students and organizations. The interviews found that while companies are open to international applicants, language skills are often required and networks are important for finding work. Graduates reported limited career support and internship opportunities during their studies in Finland.
The document describes the Concourse Financial Software Suite, which is a back office processing solution for electronic payments. It has a continuous processing architecture that allows for near real-time processing. It includes several modular business services for settlement, reconciliation, disputes, and fees and commissions. The core system provides a transaction repository, linking of related transaction records, configurable business rules, and online summaries and reporting.
This short document promotes creating Haiku Deck presentations on SlideShare by stating "Inspired?" and providing a button to "GET STARTED" making your own Haiku Deck presentation on SlideShare. It encourages the reader to try making a presentation using Haiku Deck on SlideShare with just one word and a call to action.
Yahoo! "Let Me Help" Digital Marketing StrategyChristian Wood
The document outlines Yahoo!'s "Let Me Help" digital marketing strategy to target new users ages 18-34. The campaign will use social media platforms like Twitter, YouTube, and Facebook to build relationships and interact with users. Advertisements will be placed on videos and in search results for sports and outdoor activities. The goal is to make Yahoo! the preferred search engine for this demographic and provide personalized assistance with daily tasks from any device. Traffic and engagement will be measured across platforms to gauge campaign success. The total $3.5 million budget is allocated to Google AdWords and YouTube video placements.
Digital marketing involves promoting brands and products online. It uses various digital channels and technologies like websites, social media, search engines, and mobile apps. The goal is to attract new customers and increase sales through strategies designed to reach people searching for information online.
Digital marketing is the promotion of brands and products on digital channels like websites, social media, search engines, and mobile apps. It allows companies to connect with customers, drive sales, and measure the results of campaigns more effectively than traditional marketing. The key aspects of digital marketing are search engine optimization, pay-per-click advertising, content marketing, influencer marketing, social media marketing, email marketing, mobile marketing and more.
Luxury Finland presentation Porvoo oct 2013Andrew Hallott
This document discusses the concept of luxury tourism and hospitality. It defines luxury as products or services that are unique, of high quality, and have strong brand imagery. Two factors that distinguish luxury are the uniqueness of the product and the brand imagery. Luxury tourism focuses on providing bespoke, personalized experiences for travelers. Key components of luxury travel include high-end accommodations, exclusive transportation options, and customized experiences. While Finland currently has few hotels classified as luxury, the document argues it has potential to develop a luxury market focused on wellness and experiencing the northern lights, especially in Lapland.
The document summarizes the findings of a research project investigating career opportunities for international graduates in Finland. It discusses background research conducted through study trips to Berlin and the UK. Interviews were conducted with companies, graduates, students and organizations. The interviews found that while companies are open to international applicants, language skills are often required and networks are important for finding work. Graduates reported limited career support and internship opportunities during their studies in Finland.
The document describes the Concourse Financial Software Suite, which is a back office processing solution for electronic payments. It has a continuous processing architecture that allows for near real-time processing. It includes several modular business services for settlement, reconciliation, disputes, and fees and commissions. The core system provides a transaction repository, linking of related transaction records, configurable business rules, and online summaries and reporting.
This short document promotes creating Haiku Deck presentations on SlideShare by stating "Inspired?" and providing a button to "GET STARTED" making your own Haiku Deck presentation on SlideShare. It encourages the reader to try making a presentation using Haiku Deck on SlideShare with just one word and a call to action.
Yahoo! "Let Me Help" Digital Marketing StrategyChristian Wood
The document outlines Yahoo!'s "Let Me Help" digital marketing strategy to target new users ages 18-34. The campaign will use social media platforms like Twitter, YouTube, and Facebook to build relationships and interact with users. Advertisements will be placed on videos and in search results for sports and outdoor activities. The goal is to make Yahoo! the preferred search engine for this demographic and provide personalized assistance with daily tasks from any device. Traffic and engagement will be measured across platforms to gauge campaign success. The total $3.5 million budget is allocated to Google AdWords and YouTube video placements.
The researchers distributed GPS receivers to over 1,600 overnight guests in the Uusimaa region of southern Finland to track their travel patterns and identify popular tourist sites. They found that most visitors stayed in central Helsinki, frequently visiting sites like Senate Square, the cathedral, and Esplanade Park. Other popular destinations included Linnanmäki amusement park, Suomenlinna fortress, the zoo, and areas near the Olympic Stadium. Russian tourists often went to Jumbo shopping center in Vantaa and Itäkeskus mall. The study provides insight into domestic and international tourists' routes and preferences for different attractions in the Helsinki region.
Structural chromosomal aberrations and their role in plant breeding was presented. There are four main types of structural aberrations: changes in gene number, deletions, duplications, and changes in gene location through inversions and translocations. These aberrations can occur spontaneously or be induced, and can provide benefits in plant breeding such as increasing desirable gene dosage or producing new genes. However, they can also lead to harmful effects like male sterility or recessive lethals in diploid organisms.
Corporate wellness programs aim to improve employee health and reduce business costs through prevention-focused healthcare that emphasizes healthy lifestyles and reduces illness. These programs can lower healthcare costs, increase productivity by decreasing absenteeism, boost employee engagement, reduce workplace accidents, lower short and long term disability claims, and aid with recruitment and retention efforts.
The document provides guidance on organizing a public relations function within an organization. It discusses that the public relations staffing and budget should be related to the role of public relations within the organization. It then describes typical public relations functions like media relations, community relations, investor relations, internal communications, and government relations. It also provides examples of typical public relations organization structures for small, medium, and large organizations.
The document provides an introduction to spread spectrum communication including:
- The origins of spread spectrum dating back to the 1940s and its use in military applications.
- The two main types of spread spectrum techniques: direct-sequence spread spectrum and frequency hopping spread spectrum.
- The advantages of spread spectrum including reduced interference, security, and resistance to jamming.
- Key parameters like processing gain, jamming margin, and PN codes that are used in spread spectrum systems.
- Common PN code generation techniques including maximal length linear feedback shift registers, Gold codes, and Walsh codes.
cracking WPA/WPA2 encrypted Wi-fi network using backtrackBidhan Ghimire
This document discusses cracking Wi-Fi networks using Backtrack 5 and the tool Reaver. It provides steps to put the wireless adapter in monitor mode, scan for networks, perform a Reaver attack against the target using the BSSID and channel to crack the WPS PIN and recover the network passphrase. It notes that the attack may take 3-8 hours and that newer routers lock WPS after 10 failed attempts, requiring alternative attacks like MDK3.
From Subreddits To Search: Maximizing Your Brand's Impact On RedditSearch Engine Journal
The search landscape is undergoing a seismic shift, and Reddit is at the epicenter. Google's Helpful Content Update and its $60 million deal with Reddit, coupled with OpenAI's partnership, have catapulted Reddit's real-time content to unprecedented heights.
Check out this insightful webinar exploring the newfound importance of Reddit in the digital marketing landscape. Learn how these changes make Reddit an essential platform for getting your brand and content in front of evolving search audiences.
You’ll hear:
- The evolution of Reddit as a major influencer on SERPS over the years.
- The impact of recent changes and partnerships on Reddit’s place in search.
- A comprehensive look at Reddit, how it works, and how to approach it.
- Unique engagement opportunities presented by Reddit.
With Brent Csutoras, a Reddit expert with over 18 years of experience on the platform, we’ll delve into the intricacies of Reddit's communities, known as Subreddits, and how to leverage their power without compromising authenticity or violating community guidelines in the age of AI-driven search experiences.
Don't miss this opportunity to stay ahead of the curve and leverage Reddit for your brand's success.
Mastering Dynamic Web Designing A Comprehensive Guide.pdfIbrandizer
Dynamic Web Designing involves creating interactive and adaptable web pages that respond to user input and change dynamically, enhancing user experience with real-time data, animations, and personalized content tailored to individual preferences.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
This session will aim to comprehensively review the current state of artificial intelligence techniques for emotional recognition and their potential applications in optimizing digital advertising strategies. Key studies developing AI models for multimodal emotion recognition from videos, images, and neurophysiological signals were analyzed to build content for this session. The session delves deeper into the current challenges, opportunities to help realize the full benefits of emotion AI for personalized digital marketing.
The advent of AI offers marketers unprecedented opportunities to craft personalized and engaging customer experiences, evolving customer engagements from one-sided conversations to interactive dialogues. By leveraging AI, companies can now engage in meaningful dialogues with customers, gaining deep insights into their preferences and delivering customized solutions.
Susan will present case studies illustrating AI's application in enhancing customer interactions across diverse sectors. She'll cover a range of AI tools, including chatbots, voice assistants, predictive analytics, and conversational marketing, demonstrating how these technologies can be woven into marketing strategies to foster personalized customer connections.
Participants will learn about the advantages and hurdles of integrating AI in marketing initiatives, along with actionable advice on starting this transformation. They will understand how AI can automate mundane tasks, refine customer data analysis, and offer personalized experiences on a large scale.
Attendees will come away with an understanding of AI's potential to redefine marketing, equipped with the knowledge and tactics to leverage AI in staying competitive. The talk aims to motivate professionals to adopt AI in enhancing their CX, driving greater customer engagement, loyalty, and business success.
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Can you kickstart content marketing when you have a small team or even a team of one? Why yes, you can! Dennis Shiao, founder of marketing agency Attention Retention will detail how to draw insights from subject matter experts (SMEs) and turn them into articles, bylines, blog posts, social media posts and more. He’ll also share tips on content licensing and how to establish a webinar program. Attend this session to learn how to make an impact with content marketing even when you have a small team and limited resources.
Key Takeaways:
- You don't need a large team to start a content marketing program
- A webinar program yields a "one-to-many" approach to content creation
- Use partnerships and licensing to create new content assets
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...Amsive
Lily Ray, Vice President of SEO Strategy & Research at Amsive, explores optimizing strategies for sustainable growth and explores the impact of AI on the SEO landscape.
As 2023 proved, the next few years may be shaped by market volatility and artificial intelligence services such as OpenAI's ChatGPT and Perplexity.ai. Your brand will increasingly compete for attention with Google, Apple, OpenAI, and Amazon, and customers will expect a hyper-relevant and individualized experience from every business at any moment. New state-legislated data privacy laws and several FTC rules may challenge marketers to deliver contextually relevant customer experiences, much less reach unknown prospective buyers. Are you ready?Let's discuss the critical need for data governance and applied AI for your business rather than relying on public AI models. As AI permeates society and all industries, learn how to be future-ready, compliant, and confidentlyscaling growth.
Key Takeaways:
Primary Learning Objective
1: Grasp when artificial general intelligence (""AGI"") will arrive, and how your brand can navigate the consequences. Primary Learning Objective
2: Gain an accurate analysis of the continuously developing customer journey and business intelligence. Primary Learning Objective
3: Grow revenue at lower costs with more efficient marketing and business operations.
Breaking Silos To Break Bank: Shattering The Divide Between Search And SocialNavah Hopkins
At Mozcon 2024 I shared this deck on bridging the divide between search and social. We began by acknowledging that search-first marketers are used to different rules of engagement than social marketers. We also looked at how both channels treat creative, audiences, bidding/budgeting, and AI. We finished by going through how they can win together including UTM audits, harvesting comments from both to inform creative, and allowing for non-login forums to be part of your marketing strategy.
I themed this deck using Baldur's Gate 3 characters: Gale as Search and Astarion as Social
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
The researchers distributed GPS receivers to over 1,600 overnight guests in the Uusimaa region of southern Finland to track their travel patterns and identify popular tourist sites. They found that most visitors stayed in central Helsinki, frequently visiting sites like Senate Square, the cathedral, and Esplanade Park. Other popular destinations included Linnanmäki amusement park, Suomenlinna fortress, the zoo, and areas near the Olympic Stadium. Russian tourists often went to Jumbo shopping center in Vantaa and Itäkeskus mall. The study provides insight into domestic and international tourists' routes and preferences for different attractions in the Helsinki region.
Structural chromosomal aberrations and their role in plant breeding was presented. There are four main types of structural aberrations: changes in gene number, deletions, duplications, and changes in gene location through inversions and translocations. These aberrations can occur spontaneously or be induced, and can provide benefits in plant breeding such as increasing desirable gene dosage or producing new genes. However, they can also lead to harmful effects like male sterility or recessive lethals in diploid organisms.
Corporate wellness programs aim to improve employee health and reduce business costs through prevention-focused healthcare that emphasizes healthy lifestyles and reduces illness. These programs can lower healthcare costs, increase productivity by decreasing absenteeism, boost employee engagement, reduce workplace accidents, lower short and long term disability claims, and aid with recruitment and retention efforts.
The document provides guidance on organizing a public relations function within an organization. It discusses that the public relations staffing and budget should be related to the role of public relations within the organization. It then describes typical public relations functions like media relations, community relations, investor relations, internal communications, and government relations. It also provides examples of typical public relations organization structures for small, medium, and large organizations.
The document provides an introduction to spread spectrum communication including:
- The origins of spread spectrum dating back to the 1940s and its use in military applications.
- The two main types of spread spectrum techniques: direct-sequence spread spectrum and frequency hopping spread spectrum.
- The advantages of spread spectrum including reduced interference, security, and resistance to jamming.
- Key parameters like processing gain, jamming margin, and PN codes that are used in spread spectrum systems.
- Common PN code generation techniques including maximal length linear feedback shift registers, Gold codes, and Walsh codes.
cracking WPA/WPA2 encrypted Wi-fi network using backtrackBidhan Ghimire
This document discusses cracking Wi-Fi networks using Backtrack 5 and the tool Reaver. It provides steps to put the wireless adapter in monitor mode, scan for networks, perform a Reaver attack against the target using the BSSID and channel to crack the WPS PIN and recover the network passphrase. It notes that the attack may take 3-8 hours and that newer routers lock WPS after 10 failed attempts, requiring alternative attacks like MDK3.
From Subreddits To Search: Maximizing Your Brand's Impact On RedditSearch Engine Journal
The search landscape is undergoing a seismic shift, and Reddit is at the epicenter. Google's Helpful Content Update and its $60 million deal with Reddit, coupled with OpenAI's partnership, have catapulted Reddit's real-time content to unprecedented heights.
Check out this insightful webinar exploring the newfound importance of Reddit in the digital marketing landscape. Learn how these changes make Reddit an essential platform for getting your brand and content in front of evolving search audiences.
You’ll hear:
- The evolution of Reddit as a major influencer on SERPS over the years.
- The impact of recent changes and partnerships on Reddit’s place in search.
- A comprehensive look at Reddit, how it works, and how to approach it.
- Unique engagement opportunities presented by Reddit.
With Brent Csutoras, a Reddit expert with over 18 years of experience on the platform, we’ll delve into the intricacies of Reddit's communities, known as Subreddits, and how to leverage their power without compromising authenticity or violating community guidelines in the age of AI-driven search experiences.
Don't miss this opportunity to stay ahead of the curve and leverage Reddit for your brand's success.
Mastering Dynamic Web Designing A Comprehensive Guide.pdfIbrandizer
Dynamic Web Designing involves creating interactive and adaptable web pages that respond to user input and change dynamically, enhancing user experience with real-time data, animations, and personalized content tailored to individual preferences.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
This session will aim to comprehensively review the current state of artificial intelligence techniques for emotional recognition and their potential applications in optimizing digital advertising strategies. Key studies developing AI models for multimodal emotion recognition from videos, images, and neurophysiological signals were analyzed to build content for this session. The session delves deeper into the current challenges, opportunities to help realize the full benefits of emotion AI for personalized digital marketing.
The advent of AI offers marketers unprecedented opportunities to craft personalized and engaging customer experiences, evolving customer engagements from one-sided conversations to interactive dialogues. By leveraging AI, companies can now engage in meaningful dialogues with customers, gaining deep insights into their preferences and delivering customized solutions.
Susan will present case studies illustrating AI's application in enhancing customer interactions across diverse sectors. She'll cover a range of AI tools, including chatbots, voice assistants, predictive analytics, and conversational marketing, demonstrating how these technologies can be woven into marketing strategies to foster personalized customer connections.
Participants will learn about the advantages and hurdles of integrating AI in marketing initiatives, along with actionable advice on starting this transformation. They will understand how AI can automate mundane tasks, refine customer data analysis, and offer personalized experiences on a large scale.
Attendees will come away with an understanding of AI's potential to redefine marketing, equipped with the knowledge and tactics to leverage AI in staying competitive. The talk aims to motivate professionals to adopt AI in enhancing their CX, driving greater customer engagement, loyalty, and business success.
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Can you kickstart content marketing when you have a small team or even a team of one? Why yes, you can! Dennis Shiao, founder of marketing agency Attention Retention will detail how to draw insights from subject matter experts (SMEs) and turn them into articles, bylines, blog posts, social media posts and more. He’ll also share tips on content licensing and how to establish a webinar program. Attend this session to learn how to make an impact with content marketing even when you have a small team and limited resources.
Key Takeaways:
- You don't need a large team to start a content marketing program
- A webinar program yields a "one-to-many" approach to content creation
- Use partnerships and licensing to create new content assets
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...Amsive
Lily Ray, Vice President of SEO Strategy & Research at Amsive, explores optimizing strategies for sustainable growth and explores the impact of AI on the SEO landscape.
As 2023 proved, the next few years may be shaped by market volatility and artificial intelligence services such as OpenAI's ChatGPT and Perplexity.ai. Your brand will increasingly compete for attention with Google, Apple, OpenAI, and Amazon, and customers will expect a hyper-relevant and individualized experience from every business at any moment. New state-legislated data privacy laws and several FTC rules may challenge marketers to deliver contextually relevant customer experiences, much less reach unknown prospective buyers. Are you ready?Let's discuss the critical need for data governance and applied AI for your business rather than relying on public AI models. As AI permeates society and all industries, learn how to be future-ready, compliant, and confidentlyscaling growth.
Key Takeaways:
Primary Learning Objective
1: Grasp when artificial general intelligence (""AGI"") will arrive, and how your brand can navigate the consequences. Primary Learning Objective
2: Gain an accurate analysis of the continuously developing customer journey and business intelligence. Primary Learning Objective
3: Grow revenue at lower costs with more efficient marketing and business operations.
Breaking Silos To Break Bank: Shattering The Divide Between Search And SocialNavah Hopkins
At Mozcon 2024 I shared this deck on bridging the divide between search and social. We began by acknowledging that search-first marketers are used to different rules of engagement than social marketers. We also looked at how both channels treat creative, audiences, bidding/budgeting, and AI. We finished by going through how they can win together including UTM audits, harvesting comments from both to inform creative, and allowing for non-login forums to be part of your marketing strategy.
I themed this deck using Baldur's Gate 3 characters: Gale as Search and Astarion as Social
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
The Good the Bad and The Ugly of Marketing MeasurementNapierPR
We explore how B2B marketers can impress the board by measuring their PR and marketing campaigns successfully, and explore 5 metrics that will get you promoted, and 3 that will get your fired.
We cover:
-Meaningless marketing metrics
-The difference between attribution and incrementality
-The importance of the customer journey
-Why you should care about prospects that are in market
-Measuring the unmeasurable
Customer Experience is not only for B2C and big box brands. Embark on a transformative journey into the realm of B2B customer experience with our masterclass. In this dynamic session, we'll delve into the intricacies of designing and implementing seamless customer journeys that leave a lasting impression. Explore proven strategies and best practices tailored specifically for the B2B landscape, learning how to navigate complex decision-making processes and cultivate meaningful relationships with clients. From initial engagement to post-sale support, discover how to optimize every touchpoint to deliver exceptional experiences that drive loyalty and revenue growth. Join us and unlock the keys to unparalleled success in the B2B arena.
Key Takeaways:
1. Identify your customer journey and growth areas
2. Build a three-step customer experience strategy
3. Put your CX data to use and drive action in your organization
In this humorous and data-heavy Master Class, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast
Build marketing products across the customer journey to grow your business and build a relationship with your customer. For example you can build graders, calculators, quizzes, recommendations, chatbots or AR apps. Things like Hubspot's free marketing grader, Moz's site analyzer, VenturePact's mobile app cost calculator, new york times's dialect quiz, Ikea's AR app, L'Oreal's AR app and Nike's fitness apps. All of these examples are free tools that help drive engagement with your brand, build an audience and generate leads for your core business by adding value to a customer during a micro-moment.
Key Takeaways:
Learn how to use specific GPTs to help you Learn how to build your own marketing tools
Generate marketing ideas for your business How to think through and use AI in marketing
How AI changes the marketing game
Conferences like DigiMarCon provide ample opportunities to improve our own marketing programs by learning from others. But just because everyone is jumping on board with the latest idea/tool/metric doesn’t mean it works – or does it? This session will examine the value of today’s hottest digital marketing topics – including AI, paid ads, and social metrics – and the truth about what these shiny objects might be distracting you from.
Key Takeaways:
- How NOT to shoot your digital program in the foot by using flashy but ineffective resources
- The best ways to think about AI in connection with digital marketing
- How to cut through self-serving marketing advice and engage in channels that truly grow your business
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...Demandbase
Delve into essential ABM ‘plays' that propel success while identifying and leaving behind tactics that no longer yield results. Led by ABM Experts, Jon Barcellos, Head of Solutions at Postal and Tom Keefe, Principal GTM Expert at Demandbase.