1. Tourism Streams and Mobility in Uusimaa Region, Southern Finland
Jarmo Ritalahti
Andrew Hallott
Olga Zakharova
January 2013

2. Research Objectives
•to discover the spatial and temporal travel patterns of visitors to Capital area
•to identify their routes
•What sights (and combinations of sights) do they visit?

3. Research Process
•Data collection: May – September 2012
•Number of researchers: 5
•Locations: Central Helsinki, Espoo, Vantaa
•Method: distributing GPS-receivers among over-night staying guests
•Sample size
of approximately 1600 routes

4. Demographic Information

5. Number of people in the party
187
579
58
126
607
0
100
200
300
400
500
600
700
Single Adults
2 Adults
3 adults
4+ adults
Families

6. Duration of stay
3
243
481
294
196
110
50
72
102
0
100
200
300
400
500
600
0
1
2
3
4
5
6
7
8+

7. Purpose of visit
125
110
1328
17
0
200
400
600
800
1000
1200
1400
Business
B&L
Leisure
Other

8. Transport used
81
515
83
722
5
88
53
19
0
100
200
300
400
500
600
700
800
Public
Foot
Car
P&F
P&C
F&C
P&C&F
Other

9. Nationality of visitors

10. Routes & Maps

11. Overall whole summer

12. Overall whole summer Uusimaa

13. All nationalities - North of Helsinki - July

14. All nationalities - South of Helsinki - July

15. All nationalities -Central Helsinki - July

16. All nationalities - Vantaa June
Jumbo & Flamingo
Airport
Heureka

17. Overall Domestic

18. Domestic visitors to Capital Region
City
Jumbo
Nuuksio National Park
Heureka
Herttoniemi

19. Domestic with children (overall)

20. Domestic Families with Children (Capital region)
City
Jumbo
Nuuksio National Park
Heureka
Herttoniemi

21. Domestic Families with Children (City)
Suomenlinna
Senate square & cathedral
Zoo
City
Linnamäki
Olympic stadium
Sibelius Park
Seurasaari

22. Russian visitors (overall)

23. Russian visitors (Capital region)
City
Jumbo
Nuuksio National Park
Heureka

24. Russian visitors (City)
Suomenlinna
Senate square & cathedral
Central
Station
Zoo
City
Linnamäki
Olympic stadium
Sibelius Park
Seurasaari

25. Swedish visitors (overall)

26. Swedish visitors (Capital area)
City
Zoo
Suomenlinna
Linnamäki
Messukeskus
Boat cruise
Itäkeskus
Munkkiniemi

27. Swedish visitors (City)
Linnanmäki
Olympic stadium
Zoo
Suomenlinna
City
Senate square & cathedral
Central
Station
Seurasaari
Sibelius Park
Tempelliaukio
Opera

28. German visitors (0verall)

29. German visitors (Capital area)
Porvoo
Heureka
Boat cruises
Suomenlinna
Seurasaari
City

30. German visitors (City)
Zoo
Seurasaari
Suomenlinna
City
Senate square & cathedral
Linnanmäki
Lapinlahti

31. Chinese visitors (overall)

32. Chinese visitors (Capital Area)
Seurasaari
Suomenlinna
City
Market square
Sibelius Park
Senate square & cathedral

33. Chinese visitors (City)
Market square
Scandic Continental
Temppeliaukio
Stockmann

34. Summary
•From the maps we can see that the majority of visitors to Helsinki stay in the centrum area with the area Aleksanterinkatu, Senate Square, Havis Amanda and Esplanade being the main areas that people visited.
•Further out of the city Linnanmaki, Suomenlinna, the Zoo and the areas around the Olympic/Sonera Stadium were also very popular.
•Jumbo in Vantaa was a very popular attraction for many Russian guests along with Itakeskus.
•Many tourists also decided to visit Tallinn whilst staying in Helsinki, though this wasn’t so popular with domestic tourists.
•Destinations which were not so popular included Seurasaari, Hakaniemi, Kallio district and Espoo.