1. Digital Content:
Consumer Engagement
John Romano

2. Program Management
NBA D-League National Try-Outs
Objectives & Goals
- 200 Players in 4 NBA Cities (NYC, CHI, HOU, LA)
Co-Op Advertising & Marketing
- Boost Mobile: Sponsorship On-Site Activation
- Static Banner placement via NBA &
D-League Sites
- Drive traffic to D-League Website via distribution
channels (Social Media, Local Marketing) - Liason between agency & NBA
Marketing Dept.
- Content management for Landing
Outreach & Results Page & Registration site.
- CTR: Approx: 50 users/day
- 4 Month recruitment prior to Summer Launch.
- Reached targeted goals and sponsorship
satisfaction.

3. Consumer Trends
(Social Network User Use for Sharing, July 2012) - Harris Interactive
17% 18% 11%
31% 10 % 11%

4. Engagement Opportunities
Just Jared:- Popular Celebrity Entertainment Site
• 11 million + unique visitors monthly
Buzz Feed: - Popular Digital Platform
• CEO – Jonah Peretti (Co-Founded Huffington Post)
Hit Fix: - Popular Entertainment News Site
• CEO – 1 million + users monthly
Medium: - Digital Publishing Platform
• Platform still in developing stages.
• Created by founders of Twitter.
• Similar to sites such as Reddit

5. Content 3
(Below is an illustration of presenting a creative topic via this medium.)
“People like linking to images that catch the eye AND provide
valuable information.”

6. Content Should Be_____

7. Content Should Also Be…
C5 Complex
Clear
Concise
Consistent
Compelling
Committed
“You have to be committed to something you are
passionate about.” – Chris Gardner

8. Remember To…
By: John Romano