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How to Influence People
with the power of words
The science of persuasion
There are 6 triggers in our
brain which makes us take
action.
We rely on these triggers as shortcuts.
The 6 (+1) Triggers of Influence
• Social Proof
• Authority
• Reciprocity
• Scarcity
• Commitment
• Liking
• Fear
Baking Tips & Recipes
Vegan Baker
Classes, Recipe Books, Cakes..
Goals & Earnings
4 Types Followers Earnings
(INR)
Nano 500 to 5K Upto 3K
Micro 5K to 50K 2K to 10K
Mega &
Macro
50K to 1L 20K to 50K
1L to 5L 50K to 1L
5L+ 1L & above
Celebrities 1M+ 5L & above
1.85 Crore 1.35 Crore
Nikhil
(500K+)
Subhiksha 20K
Lakshmi 50K
Ralston (16K)
• Create infographics,
posts, ads, brochures,
stories.
• 70,000+ templates
• Free of Cost.
• Edit videos
• Trim
• Clip
• Add background score
• Add top and bottom
content strip.
• Make jazzy
videographics with
pics and videos.
• Create edgy starting
and ending slides.
• Make awesome
collages for instagram
stories and whatsapp
stories.
• Collages for posts.
IN A MONTH
1 MILLION
THE FOUR PILLARS TO SELLING A
HIGH TICKET PRODUCT:
THE PERFECT OFFER
THE RIGHT TRAFFIC
LEADS TO SALES
TOOLS & AUTOMATION
EXPERIMENT?
• ALGORITHM SHOWS YOU ADS BASED ON YOUR BEHAVIOUR
• CLICK THOSE ADS & YOU SEE MORE ADS.
“LEADS ARE WEAK” GLENGARRY GLEN ROSS
HOW TO GET A
MILLION PEOPLE TO
VISIT YOUR WEBSITE
UNDERSTAND YOUR AUDIENCE
• Take care of the
extremes
• Build user personas
• Competitive research
UNDERSTAND THEIR JOURNEY
UNDERSTAND THEIR JOURNEY
• Visualise their journey
• Different content for different stages
• Informational to Transactional
CREATE AMAZING CONTENT
• Find out what your audience
wants
• Choose & group the right ideas
( TSV * 20% * 10% * 5% )
• Create an outline
PROMOTE YOUR CONTENT
• Remember the 80:20% rule
• Identify the right channels
• Own the audience
REPURPOSE
• Repurpose into smaller & different
formats
• Reach newer audience
• Reinforce your communication
MEASURE
• You can’t improve what you can’t
measure
• Track amplification & conversations
• Revenue is the ultimate metric
PLAN & ORGANIZE
• Content is long term; so plan
ahead
• Schedule it for efficiency
• Consistency > Intensity
TOOLS TO USE
• Ahrefs, Ubersuggest, Answerthepublic
• Buzzsumo & Grammarly
• Headline generators & Analyzers
CREATE AMAZING CONTENT
• Craft 25 headlines
• Hook ‘em with the intro
• Articulate & formulate the flow
Traffic Conversions
YOU
“GIG ECONOMY”
Hybrid Based
TEMPLATE
HEAVEN
TOOLS &
RESOURCES
What made us
cry, when we
had no
intention to
cry?
The story Triangle
UNTOLD PAINS
FEARS AND FRUSTRATIONS
DREAMS & DESIRES
UNEXPECTED
GAINS
BRAND NEW
TECHNOLOGY
2017
67
I made over $150,000
with that single blog.
How did
I do that?
Digital
Masters
Conference
‘19
69
Marketing
Content Writing
Keyword Research
Market Research
Our
Approach
72
Marketing
04
▪ Answer the questions at various platforms.
▪ Do blog’s SEO and writing articles for other good
blogs.
▪ Promote the content with paid ads.
EMPATHY
STRONG LOGIC
3 PILLARS OF INFLUENCE
AUTHENTICITY
WEBINARS
TUTORIAL
VIDEOS
LIVE
VIDEOS
SMALL
VIDEOS
BLOGS &
PODCASTS
FREE
> ₹9999
> ₹19999
< ₹29999
BASIC
COURSE
ACTION
COURSE
121 COACHING
AFFILIATE PRODUCTS
CONCEPTUAL
10 VIDEOS
90 MINS
IMPLEMENTATION
5-10 HOURS
POWER
OF
THE
DIGITAL
COURSE
FUNNEL
1000
Leads
50
₹5 Lacs
10
₹2 Lacs
3
₹1 Lac
$$$
WEBSITE
Facebook
YouTube
WEBINARS
Lead Capture
Email List
LinkedIn
Always Sell
TRIPWIRE
VIDEO MONEY BLUEPRINT
THE MSI MODEL
AFFILIATE MARKETING
(Recurring Cashflow)
ONLINE COURSES
(Gain Authority)
HT CONSULTING
(Profits & Impact)
3-DAYS
& 9 BONUSES
WITH 9 MASTERS
OCT 4 to 6
Hotel Renaissance, Powai
9am to 6pm
MUMBAI
₹45000+ GST
ONLY FOR
ACTION
TAKERS
REGISTER
NOW
Contact
sahana@successgyan.com

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