3. 02
Introduction
Digital marketing, often referred to as online marketing or internet marketing, is the
practice of promoting products, services, or brands through digital channels and
platforms. It leverages the vast and ever-expanding landscape of the internet to
connect with consumers, foster relationships, and drive business growth.
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5. Market
MARKET
MARKET
MARKET
04
Understanding the concepts of potential market, available market, and target
market is fundamental in marketing. These terms help businesses and
marketers identify and focus their efforts on the most promising segments of
the market.
Potential
Target
Available
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6. 05
Target marketing, also known as target
audience marketing or market
segmentation, is a strategic approach in
marketing that involves identifying a
specific group of individuals or
organizations that a company wants to
reach with its products, services, or
marketing messages. This targeted
group, often referred to as the "target
market" or "target audience,"
MARKET
Target
Analyze
Customer
Market
Conduct
Market
Research
Create Buyer
Persona’s
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7. 06
Trends
Digital marketing is a dynamic field that
continually evolves in response to changing
technology, consumer behavior, and market
trends. Staying up-to-date with the latest
trends is crucial for businesses and
marketers to remain competitive and
effectively reach their target audiences
digital marketing landscape continues to
evolve rapidly. To stay current in the field,
it's essential to continually monitor industry
news and adapt your digital marketing
strategies accordingly.
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9. Conclusion
08
digital marketing is a dynamic and ever-evolving field that has
become an integral part of modern business and marketing strategies.
It offers a multitude of opportunities and challenges for businesses
and individuals looking to connect with their target audience, build
brand presence, and drive growth.Success in digital marketing
requires a deep understanding of your target audience, a commitment
to staying informed about industry changes, and a willingness to
embrace new technologies and strategies. It's a journey that offers
endless opportunities for those who navigate it effectively.
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10. Thank You
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