SlideShare a Scribd company logo
HOW DIGITAL MARKETING
CHANGES IN BUSINESS
www.nidmindia.com
Table contents
Digital marketing meaning
Benefits of digital marketing
Skills need digital marketing
How digital marketing changing in
business
www.nidmindia.com
Introduction
INTRODUCTION
Digital marketing is the use of digital
technologies and platforms to
promote products and services, as
well as to connect with potential
customers. It is an incredibly versatile
and powerful tool that can be used in
various ways to reach people
worldwide.
www.nidmindia.com
Digital marketing, also called
online marketing, is the promotion
of brands to connect with
potential customers using the
internet and other forms od
digital.
Meaning of Digital Marketing
www.nidmindia.com
Potential
Market
Benefits of Digital Marketing
It increases your reach
Its cost effective
Its easy to track and monitor
Digital marketing can increase your
revenue
You can target your audience at the right
time
It improves communication all stages of the buying
process
www.nidmindia.com
Data analysis
Content creation
SEO & SEM
CRM(Customer relationship
management
Communication skills
Basic design skill
Social media
Skills need Digital Marketing
www.nidmindia.com
Digital Marketing changes in
business
9 ways digital has changed business forever
Instant communication
Content overload
Droves of data
Demands transperency
Fosters intimacy
A new breed of influencers
Playing catch up
Encourage inovation
Made brands more human
www.nidmindia.com
1.Instant communication
Interacting with potential customers today can be like
spinning a roulette wheel. The roulette ball represents the
company’s marketing message, which will spin and bounce as
the wheel turns before finally landing on a space (i.e. a
customer)
2.Content overload
www.nidmindia.com
Its marketing message across to customers and
prospects. As a brand with 112 years of history
behind it, this could pose issues in keeping the
brand fresh.
1
3.Droves of data
4.Demands transperency
www.nidmindia.com
In today’s digital world, customers want to know
about the companies they interact with and
purchase from. In order to build loyalty brands need
to be transparent
Modern technology allows marketers to gain a
tremendous amount of knowledge about their
customers. However, companies need to know
how, where and when to use that data
Potential
Market
5.Fosters intimacy
6.A New breed of influencer
www.nidmindia.com
Now, ordinary people with no credentials other than
droves of followers on social media have the ability
to influence those simply by endorsing a certain
product
Businesses can learn an enormous amount about
potential customers based on data they can
gather. The smart companies are using this data to
create extremely personal marketing messages
7.Playing catch up
8.Encourage innovation
This new landscape has forced brands to be innovative
using new ways to reach out and engage with their
customers. In the face of disrupters, many sectors have
had to be creative and take initiatives that enable them to
compete.
www.nidmindia.com
Digital technology changes at an incredibly fast
pace; often overnight. Relentless in their pace, these
changes require employees across departments to
be agile, work collaboratively and most importantly
keep up to date with development
9.Made brands more human
Due to its popularity and influence, social
media marketing should be front and center
on any company’s marketing strategy as
customers need to trust and understand the
company they are buying from.
www.nidmindia.com
Thanks for watching
+91 9611361147
www.nidmindia.com
nidmindia@gmail.com

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SMM COURSE IN BANGALORE

  • 1. HOW DIGITAL MARKETING CHANGES IN BUSINESS www.nidmindia.com
  • 2. Table contents Digital marketing meaning Benefits of digital marketing Skills need digital marketing How digital marketing changing in business www.nidmindia.com Introduction
  • 3. INTRODUCTION Digital marketing is the use of digital technologies and platforms to promote products and services, as well as to connect with potential customers. It is an incredibly versatile and powerful tool that can be used in various ways to reach people worldwide. www.nidmindia.com
  • 4. Digital marketing, also called online marketing, is the promotion of brands to connect with potential customers using the internet and other forms od digital. Meaning of Digital Marketing www.nidmindia.com
  • 5. Potential Market Benefits of Digital Marketing It increases your reach Its cost effective Its easy to track and monitor Digital marketing can increase your revenue You can target your audience at the right time It improves communication all stages of the buying process www.nidmindia.com
  • 6. Data analysis Content creation SEO & SEM CRM(Customer relationship management Communication skills Basic design skill Social media Skills need Digital Marketing www.nidmindia.com
  • 7. Digital Marketing changes in business 9 ways digital has changed business forever Instant communication Content overload Droves of data Demands transperency Fosters intimacy A new breed of influencers Playing catch up Encourage inovation Made brands more human www.nidmindia.com
  • 8. 1.Instant communication Interacting with potential customers today can be like spinning a roulette wheel. The roulette ball represents the company’s marketing message, which will spin and bounce as the wheel turns before finally landing on a space (i.e. a customer) 2.Content overload www.nidmindia.com Its marketing message across to customers and prospects. As a brand with 112 years of history behind it, this could pose issues in keeping the brand fresh.
  • 9. 1 3.Droves of data 4.Demands transperency www.nidmindia.com In today’s digital world, customers want to know about the companies they interact with and purchase from. In order to build loyalty brands need to be transparent Modern technology allows marketers to gain a tremendous amount of knowledge about their customers. However, companies need to know how, where and when to use that data
  • 10. Potential Market 5.Fosters intimacy 6.A New breed of influencer www.nidmindia.com Now, ordinary people with no credentials other than droves of followers on social media have the ability to influence those simply by endorsing a certain product Businesses can learn an enormous amount about potential customers based on data they can gather. The smart companies are using this data to create extremely personal marketing messages
  • 11. 7.Playing catch up 8.Encourage innovation This new landscape has forced brands to be innovative using new ways to reach out and engage with their customers. In the face of disrupters, many sectors have had to be creative and take initiatives that enable them to compete. www.nidmindia.com Digital technology changes at an incredibly fast pace; often overnight. Relentless in their pace, these changes require employees across departments to be agile, work collaboratively and most importantly keep up to date with development
  • 12. 9.Made brands more human Due to its popularity and influence, social media marketing should be front and center on any company’s marketing strategy as customers need to trust and understand the company they are buying from. www.nidmindia.com
  • 13. Thanks for watching +91 9611361147 www.nidmindia.com nidmindia@gmail.com