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Digital Marketing (Bahasa)
This document provides an overview of digital marketing presented by Herdi W. It begins by outlining why digital marketing is important given trends in internet usage and marketing budgets. It then discusses how digital marketing works, including defining goals and objectives, identifying customers and competitors, content marketing, social media marketing, search engine optimization and marketing, email marketing, and measuring results. It emphasizes measuring what works and improving strategies. The final section discusses user funneling and reporting on marketing plans.
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Digital Marketing (Bahasa)
- 1. digital MARKETING PRESENTED BY HERDIW - 2017-
- 2. Why Digital Marketing HowDigital Marketing Work Funneling & Report 100% PATEN Impactfull Digital Marketing in thizz Presentation
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- 4. JUMLAH PENDUDUK INDONESIA FREKUENSI PENGGUNAAN STATISTIK NYANAIK APA TURUN ?? Tought Methode Timeline
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- 6. MAINNYA PAKE APAYA TERUS PADA NGAPAIN AJA YA ? PADA BETAH GA SICH MAIN INTERNET NYA
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- 8. Digital marketing isnot just social media marketing
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- 12. MARKETING PRINCIPLES 2. UVP/ Diferentiation (Content, Context, Infrastructure) A B C D D’ Z D’’
- 13. MARKETING COMMUNICATION MEDIA AboveThe Line Below The Line OnlineOffline TVC High Med Cost Low Radio/Magz Nasional Newspaper Local Newspaper High Med Cost Low Web banner Google Ads SEOStatic Web E-Mail News Letter Public Space Print Ads Retail Ambience Sponsorship High Med Cost Low Sales Promo Contest Refund/R ebates Exhibition Personal MettingGathering Social Media High Med Cost Low Blogs Online Community Video Sharing Online chating Source : CPM Asia Tutorial Modul Marketing Communication Merchandise Direct Marketing Online Catalog Sampels/C oupons Public Relation Budget Customer Behaviour Product Features Distribution Price Fluktuation Legal Restriction Artefak/logo Catalogs
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- 15. HOW DIGITAL MARKETINGWORK Outline 03
- 16. GOAL & OBJECTIVES Defineyour goals & objectives, what do u want to achieve trough digital marketing 1 IDENTIFY YOUR CUSTOMER Do research and identify your customer, who are you customers2 STEP FORMULATING 16
- 17. 17 IDENTIFY YOUR COMPETITOR Doresearch & find your competitors are and what they doing online, understand the position of them 3 ASSIGN RULES Assign the rules of your team for which particular task which persona is responsible4 Search Engine Optimation Do Search Engine Optimation SEO for better result searching on Google 5
- 18. 18 CONTENT MARKETING Do moreon your website : blog, content text, image, video, presentation, ebook, FAQ, contact , Forum, Guest Blog. 6 SOCIAL MEDIA MARKETING Set Your Goals , Choose Channel, Advertisement trough social media, Measure the Result7 Search Engine Marketing Keyword research, , paid search engine, measure the result 8
- 19. 19 EMAIL MARKETING Database targettedemail account , Write great email, Design great email, Create best time schedule, Measure the Result 9 MEASURE & ANALYZE See what works and do more for it. If something is not working find solution for it10 FINISH
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- 25. Thanks for YourTime