Digital marketing arts academy - Brian Carter - Outline of seminar
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The document outlines the agenda for a two-day seminar on using Facebook for business purposes, covering topics such as developing a Facebook strategy, creating engaging Facebook posts and ads, targeting audiences, analyzing results, and putting together an integrated Facebook marketing plan. Attendees will learn about case studies of companies that have been successful on Facebook, participate in workshops to design their own Facebook content and ads, and receive feedback on their work. The seminar aims to provide actionable strategies and tools for businesses to leverage Facebook for marketing, sales, and growing their audience.
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1. Why is social media so attractive for consumersa.It is fr.docx
1. Why is social media so attractive for consumers?
a.
It is free.
b.
It allows for more insight and creativity.
c.
It gives the consumer more power.
d.
Everybody is using it.
e.
It allows consumers to vent about bad customer service.
2. According to the text, the definition of social media marketing is using social media to
a.
Promote a marketing message.
b.
Build a brand.
c.
Engage with consumers.
d.
Create content.
e.
Positively influence consumers toward a desired action.
3. Which is a true statement?
a.
B2B firms cannot benefit from social media.
b.
One-third of U.S. adults use the Internet to comment on products and services.
c.
Social media is only for certain companies and industries.
d.
Monitoring social media is an inefficient use of company time.
e.
Most people do not spend that much time using social media.
4. When developing social media strategies, it is important that companies
a.
Look to what their competitors are doing
b.
Ensure they include Facebook, because it is one of the most popular social networks
c.
Include the 8 C's
d.
Make sure to adapt them to their individual strengths, weaknesses, opportunities and threats.
e.
Define the call to action first
5. Which of the following is not considered a social media marketing goal?
a.
Increasing customer satisfaction (customer service)
b.
Driving recommendations from friends and family
c.
Generating new leads
d.
Crisis communication and online reputation management
e.
Increasing the number of Facebook fans & Twitter followers
6. Which of the following is not a brand building goal?
a.
Increase sales of a product or service
b.
Increase awareness for a product or service
c.
Expand brand loyalty
d.
Improve consumer perception about a brand
e.
Position a brand
7. What is a common issue with social media marketing plans?
a.
Incorrectly identifying the target audience .
b.
Developing strategies before identifying the target audience.
c.
Defining the target audience too broadly .
d.
Not understanding marketing goals and objectives.
e.
Relying too heavily on Facebook as a social media strategy.
8. A persona can be defined as
a.
It is another way of describing a target audience.
b.
The demographics and psychographics of a target audience.
c.
A detailed profile of a particular subset of people within the broad target audience.
d.
The personality and behavior of a target audience.
e.
Behavioral patterns of a specific subset of a target audience.
9. Why are messaging objectives important?
a.
They ensure a company knows where to find their personas.
b.
They help provide the persona with the information they need to make a purchase or other conversion.
c.
They help determine the optimal target audience.
d.
They ensure specificity within personas.
e.
They allow for the adjustment of messaging goals.
10. Why is it important to understand the rules of engagement in social media?
a.
It helps avoid potentially costly mistakes
b.
It identifies what social ...
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1. What is behind the growth in photo sharing?
a.
The growth of Facebook and its photo sharing tools.
b.
The growth of smartphones.
c.
The growth of digital cameras.
d.
Companies recognize it can be an effective marketing strategy.
e.
The growth of sites like Flickr make it much easier.
2. What is a photo sharing site?
a.
A website that provides stock photography.
b.
A website that allows users to upload photos for public or private viewing.
c.
A website with photos that lets viewers download them.
d.
A website that lets you upload photos from your mobile phone.
e.
A website that monetizes user generated photos and images.
3. What is a worry that companies may have about sharing photos?
a.
Their photos may be used inappropriately.
b.
Users may tag the photos incorrectly.
c.
They may not receive comments on all photos.
d.
Trade secrets may be uncovered through the images they share.
e.
Their photos may be stolen by the competition.
4. Flickr appeals mostly to
a.
Smartphone users because of its mobile interface.
b.
Former Webshots customers.
c.
The Library of Congress.
d.
Photographers and those who appreciate high quality artistic photos.
e.
Users who do not wish to pay for photo storage.
5. What is a social network site?
a.
A website where users can share thoughts and information
b.
A photo or video sharing site.
c.
An online service where members can establish relationships
d.
A business-to-consumer digital platform.
e.
A type of discussion forum.
6. Which social network made the mistake of alienating its early adopters by deleting suspicious accounts?
a.
Ryze
b.
Friendster
c.
SixDegrees
d.
Tribe.net
e.
MySpace
7. What is the appeal of a private social network for a nonprofit?
a.
Its supporters do not use general social networks like Facebook.
b.
It provides a means for them to organize a cause without the distractions of a general social network.
c.
It allows the nonprofit to amplify its message.
d.
A private social network allows for more genuine relationships with the members.
e.
It creates a feeling of exclusivity for its members.
8. Why should firms consider investing in a presence on larger social networks?
a.
They set social media trends and have the largest audiences.
b.
It is where the competition is.
c.
It is where good content has the best chance of being shared.
d.
It is where the consumers are.
e.
They will likely grow, so a presence there will pay off in the future.
9. Microblogs have become a source of
a.
Special offers
b.
News and citizen journalism
c.
Spam
d.
Fake accounts
e.
Advertising
10. Why is Twitter a useful channel for building personas?
a.
The hashtag is an important tool for identifying personas.
b.
It allows a marketer to listen to what the target audience is talking about, and develop personas based on those topics.
c.
The search function allows a marketer to easily study different users and their interests.
d.
The ability to directly contact users allows marketers to connect ...
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a.
Marketing
b.
Business
c.
Marketing Research
d.
Science
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a.
searching for and collecting information
b.
idea and theory development
c.
analyzing data
d.
making results publicly available
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a.
qualitative method
b.
quantitative method
c.
scientific method
d.
primary method
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a.
a cross-functional perspective for the coordination of the organization's activities
b.
an emphasis on long-term profitability instead of dollar sales volume
c.
a consumer orientation
d.
all of the above
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a.
pricing research
b.
promotion research
c.
product research
d.
distribution research
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a.
relevance
b.
timeliness
c.
completeness
d.
significance
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a.
customer relationship management (CRM) system
b.
data warehouse
c.
global information system (GIS)
d.
intellectual capital system
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a.
production managers
b.
marketing researchers
c.
accountants
d.
all of the above
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a.
a cookie
b.
software
c.
a database
d.
a hyperlink
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a.
environmental scanning
b.
behavioral tracking
c.
search engine marketing
d.
electronic data interchange
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a.
push technology
b.
electronic data interchange
c.
pull technology
d.
a URL
12. What type of research is being conducted to answer the question: "Can we describe the age, gender, and income of our typical purchaser?"
a.
exploratory research
b.
focus group research
c.
descriptive research
d.
causal research
13. What type of research is being conducted to answer the question: "Would this target market be interested in this type of new product?"
a.
causal research
b.
exploratory research
c.
situation analysis research
d.
descriptive research
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MKT 431 Final Exam
Answer the following questions by choosing the
BEST
answer.
Place the letter corresponding to your choice in the space beside the question numbers on the Answer Sheet.
The Answer Sheet is due by Monday at 11:59 MST
.
1.
The basic reason marketing research is done is because:
a.
Interesting data may be found
b.
The desire to provide basic knowledge
c.
The need for managers to make a decision
d.
Research is always needed
2.
If a manager begins a research project by asking
“
What would the data need to look like for me to make this decision?” they would be engaging in:
a.
Traditional marketing research
b.
Backward marketing research
c.
Knowledge based research
d.
Qualitative research.
3.
What the text quotes as
a “tidal wave of brand democratization” has led to the need for marketers to rethink how they communicate with markets to spread brand information.
What has been the driving forces behind this revolution?
a.
The Internet
b.
Digital technologies
c.
Reality TV programming
d.
All of the above are contributing factors
4.
When FedEx first came on the scene, it offered a whole new way for both businesses and later consumers to quickly and economically ship small packages.
It, in essence, launched a new industry.
Which of these best describes FedEx at that time?
a.
It followed a Blue Ocean strategy
b.
It followed a Red Ocean strategy
c.
It followed a Differentiation
strategy
d.
It followed a Low-Cost strategy
5.
At the intersection of Main Street and Palm Drive there are three service stations.
When one lowers price the other two follow suit.
If one advertises a low price on soft drinks so do the others.
What kind of situation describes these three competitors?
a.
All follow a Blue Ocean strategy
b.
All follow a Red Ocean strategy
c.
All follow a Differentiation
strategy
d.
All follow a Low-Cost strategy
6.
Apple is known for introducing user friendly electronic devices to the market. Their iPod, iPad and iPhones are all examples. Although Apple did not invent any of those products, they provided designs and features that took those products to make Apple the market leader in each category. Apple would be an example of a:
a.
Market Follower
b.
Market Challenger
c.
Market Driven company
d.
Market Driving company
7.
All companies face competition in the marketplace even if only indirect. Which of the following statements is true?
a.
Once a company becomes a market driver, they will always be a driver
b.
Once a company becomes market driven, they will always be market driven
c.
A company may shift between being driven and being a market drives
d.
All of the above are true
8.
Crowd sourcing is an activity where a firm might turn to others – such as consumers – to suggest ideas. Frito-Lay, for instance, has been conducting contests for budding film makers to submit commercials for Doritos. One or two of these are selected for debut in the Super Bowl. Which best des.
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The document outlines a 7 step content strategy for businesses: 1) Define business goals, 2) Research keywords, platforms and audiences, 3) Plan a content calendar and strategy, 4) Create optimized content in different formats for audiences and buying cycles, 5) Publish content to relevant platforms, 6) Promote content through social sharing, links, and feedback, 7) Analyze performance using analytics and KPIs to measure reach.
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b.
It allows for more insight and creativity.
c.
It gives the consumer more power.
d.
Everybody is using it.
e.
It allows consumers to vent about bad customer service.
2. According to the text, the definition of social media marketing is using social media to
a.
Promote a marketing message.
b.
Build a brand.
c.
Engage with consumers.
d.
Create content.
e.
Positively influence consumers toward a desired action.
3. Which is a true statement?
a.
B2B firms cannot benefit from social media.
b.
One-third of U.S. adults use the Internet to comment on products and services.
c.
Social media is only for certain companies and industries.
d.
Monitoring social media is an inefficient use of company time.
e.
Most people do not spend that much time using social media.
4. When developing social media strategies, it is important that companies
a.
Look to what their competitors are doing
b.
Ensure they include Facebook, because it is one of the most popular social networks
c.
Include the 8 C's
d.
Make sure to adapt them to their individual strengths, weaknesses, opportunities and threats.
e.
Define the call to action first
5. Which of the following is not considered a social media marketing goal?
a.
Increasing customer satisfaction (customer service)
b.
Driving recommendations from friends and family
c.
Generating new leads
d.
Crisis communication and online reputation management
e.
Increasing the number of Facebook fans & Twitter followers
6. Which of the following is not a brand building goal?
a.
Increase sales of a product or service
b.
Increase awareness for a product or service
c.
Expand brand loyalty
d.
Improve consumer perception about a brand
e.
Position a brand
7. What is a common issue with social media marketing plans?
a.
Incorrectly identifying the target audience .
b.
Developing strategies before identifying the target audience.
c.
Defining the target audience too broadly .
d.
Not understanding marketing goals and objectives.
e.
Relying too heavily on Facebook as a social media strategy.
8. A persona can be defined as
a.
It is another way of describing a target audience.
b.
The demographics and psychographics of a target audience.
c.
A detailed profile of a particular subset of people within the broad target audience.
d.
The personality and behavior of a target audience.
e.
Behavioral patterns of a specific subset of a target audience.
9. Why are messaging objectives important?
a.
They ensure a company knows where to find their personas.
b.
They help provide the persona with the information they need to make a purchase or other conversion.
c.
They help determine the optimal target audience.
d.
They ensure specificity within personas.
e.
They allow for the adjustment of messaging goals.
10. Why is it important to understand the rules of engagement in social media?
a.
It helps avoid potentially costly mistakes
b.
It identifies what social ...
1. What is behind the growth in photo sharinga.The growth o.docx
1. What is behind the growth in photo sharing?
a.
The growth of Facebook and its photo sharing tools.
b.
The growth of smartphones.
c.
The growth of digital cameras.
d.
Companies recognize it can be an effective marketing strategy.
e.
The growth of sites like Flickr make it much easier.
2. What is a photo sharing site?
a.
A website that provides stock photography.
b.
A website that allows users to upload photos for public or private viewing.
c.
A website with photos that lets viewers download them.
d.
A website that lets you upload photos from your mobile phone.
e.
A website that monetizes user generated photos and images.
3. What is a worry that companies may have about sharing photos?
a.
Their photos may be used inappropriately.
b.
Users may tag the photos incorrectly.
c.
They may not receive comments on all photos.
d.
Trade secrets may be uncovered through the images they share.
e.
Their photos may be stolen by the competition.
4. Flickr appeals mostly to
a.
Smartphone users because of its mobile interface.
b.
Former Webshots customers.
c.
The Library of Congress.
d.
Photographers and those who appreciate high quality artistic photos.
e.
Users who do not wish to pay for photo storage.
5. What is a social network site?
a.
A website where users can share thoughts and information
b.
A photo or video sharing site.
c.
An online service where members can establish relationships
d.
A business-to-consumer digital platform.
e.
A type of discussion forum.
6. Which social network made the mistake of alienating its early adopters by deleting suspicious accounts?
a.
Ryze
b.
Friendster
c.
SixDegrees
d.
Tribe.net
e.
MySpace
7. What is the appeal of a private social network for a nonprofit?
a.
Its supporters do not use general social networks like Facebook.
b.
It provides a means for them to organize a cause without the distractions of a general social network.
c.
It allows the nonprofit to amplify its message.
d.
A private social network allows for more genuine relationships with the members.
e.
It creates a feeling of exclusivity for its members.
8. Why should firms consider investing in a presence on larger social networks?
a.
They set social media trends and have the largest audiences.
b.
It is where the competition is.
c.
It is where good content has the best chance of being shared.
d.
It is where the consumers are.
e.
They will likely grow, so a presence there will pay off in the future.
9. Microblogs have become a source of
a.
Special offers
b.
News and citizen journalism
c.
Spam
d.
Fake accounts
e.
Advertising
10. Why is Twitter a useful channel for building personas?
a.
The hashtag is an important tool for identifying personas.
b.
It allows a marketer to listen to what the target audience is talking about, and develop personas based on those topics.
c.
The search function allows a marketer to easily study different users and their interests.
d.
The ability to directly contact users allows marketers to connect ...
Content Marketing Plan Template
The document provides a template for an effective content marketing strategy with the following key points:
1. Content marketing can be used to create and improve relationships with customers, media, and other constituencies through helpful, relevant content.
2. The template outlines how content marketing can be used specifically to find new customers, deepen relationships, solve customer issues, meet media contacts, and maintain other important contacts.
3. The template provides a step-by-step process for content marketing including auditing current online presences, defining target audiences and objectives, outlining strategies and tactics, and measuring results.
social media marketing plan.docx
Marketing plans are an integral part of any business plan. It usually includes a description of the industry, competition, target audience analysis, and analysis of strengths and weaknesses. Moreover, it includes a review of the pricing strategy for products or services which is designed to achieve the best possible market share.
It can be broken down into several elements, such as:
Branding
-Segmentation and positioning
Promotion
-Communications tools and channels
-Customer relationship -management (CRM) systems.
Social Media Marketing Test Answers Upwork _oDesk_
The document contains questions and answers related to social media and digital marketing concepts. Some key points covered include:
- LinkedIn offers increased abilities to connect directly and send messages for pay accounts.
- Leveraging both social network and traditional marketing can be done by utilizing a television ad campaign online as well as on other sites like YouTube.
- It's important to post to a blog regularly to keep readers engaged and provide search engines with content to index.
- Metrics like site traffic and new customer acquisition are important for evaluating marketing efforts.
1._____ is the application of the scientific method in search.docx
1. _____ is the application of the scientific method in searching for the truth about marketing phenomena.
a.
Marketing
b.
Business
c.
Marketing Research
d.
Science
2. All of the following are important aspects of the marketing research process EXCEPT:
a.
searching for and collecting information
b.
idea and theory development
c.
analyzing data
d.
making results publicly available
3. Which of the following refers to the way researchers go about using knowledge and evidence to reach objective conclusions about the real world?
a.
qualitative method
b.
quantitative method
c.
scientific method
d.
primary method
4. Which of the following is an important aspect of the marketing concept?
a.
a cross-functional perspective for the coordination of the organization's activities
b.
an emphasis on long-term profitability instead of dollar sales volume
c.
a consumer orientation
d.
all of the above
5. When Cheetos snack food conducted research in China to determine which flavors consumers would find appealing, this was an example of which type of research?
a.
pricing research
b.
promotion research
c.
product research
d.
distribution research
6. The characteristic of data reflecting how pertinent these particular facts are to the situation at hand is called:
a.
relevance
b.
timeliness
c.
completeness
d.
significance
7. Which part of the decision support system addresses exchanges between the firm and its customers?
a.
customer relationship management (CRM) system
b.
data warehouse
c.
global information system (GIS)
d.
intellectual capital system
8. Who can provide data to a decision support system?
a.
production managers
b.
marketing researchers
c.
accountants
d.
all of the above
9. An organization's mailing list of current customers is an example of:
a.
a cookie
b.
software
c.
a database
d.
a hyperlink
10. Melanie is using the Internet to gather information designed to detect changes in her company’s external operating environment. What is Melanie performing?
a.
environmental scanning
b.
behavioral tracking
c.
search engine marketing
d.
electronic data interchange
11. When amazon.com recommends books for purchase when a customer who has ordered books from Amazon previously returns to the site, this is an example of:
a.
push technology
b.
electronic data interchange
c.
pull technology
d.
a URL
12. What type of research is being conducted to answer the question: "Can we describe the age, gender, and income of our typical purchaser?"
a.
exploratory research
b.
focus group research
c.
descriptive research
d.
causal research
13. What type of research is being conducted to answer the question: "Would this target market be interested in this type of new product?"
a.
causal research
b.
exploratory research
c.
situation analysis research
d.
descriptive research
14. Carol was invited to participate in a research study along with ten other consumers to discuss their experiences using cleaning products. The group was aske.
smm plan.pdf
This document outlines a social media marketing plan for a virtual assistant services business. It includes sections on account creation, social media creation and optimization, content creation and management, content interactions and community growth, identifying the target market, brand awareness, monitoring and evaluating campaigns, and engagement and insights. The plan details creating profiles on Facebook, Instagram, Twitter, Pinterest, and potentially YouTube. It discusses posting 1-2 times daily, joining related groups, and conducting surveys. Metrics and reporting guidelines are also mentioned.
Social Media & Online Marketing
The document discusses social media marketing strategies for Facebook. It recommends defining your target audience and marketing goals. This includes crafting messages tailored to your audience and applying Facebook tactics like advertising, contests and events. Some key metrics are mentioned, such as the large number of Facebook users globally and in Egypt. Overall best practices emphasized include engaging authentically with your audience and providing value to build your brand awareness and community over time.
Marketing a Documentary; Successful Campaigns Start Here
Before jumping into building a Strategic Marketing Plan for the release of a Documentary, or any product or service, the first thing you need to do, or at least what I do, is create an outline of the actionable items that need to be researched and analyzed prior to creating an engaging and actional campaign.
Taking this initial step will keep you on task and knowledgeable of the landscape that you will using to reach and engage your target audience. This will also give your team a defined objective and your campaign strategy will be more successful because you will be making data-minded decisions.
Facebook for Marketing
This document discusses using Facebook for marketing. Some key points:
- Facebook has over 400 million active users and is still growing rapidly. It allows for highly targeted advertising.
- A Facebook page allows businesses to engage customers and convert leads better than a personal profile or group. Pages can integrate blogs and have analytics.
- Pages should post engaging content like contests, videos, and tie-ins to holidays to attract fans. Monitoring analytics helps improve the page.
- While social media supplements traditional marketing, it allows engaging customers where they are and building the brand in a social, interactive way.
Facebook for Marketing
This document discusses using Facebook for marketing. Some key points:
- Facebook has over 400 million active users and is still growing rapidly. It allows for highly targeted advertising.
- A Facebook page allows businesses to engage customers and convert leads better than a personal profile or group. Pages can integrate blogs and have analytics.
- Pages should post engaging content like contests, videos, and tie-ins to holidays to attract fans. Monitoring analytics helps improve the page.
- While social media supplements traditional marketing, it allows engaging customers where they are and building the brand in a social, interactive way.
Facebook marketing
Facebook is a powerful digital marketing platform for businesses. The document discusses various components of Facebook marketing including fan engagement, ad campaigns, types of ads, and insights. It provides tips for organic content like using an attention-grabbing headline, entertaining or educating audiences, and leveraging emotions to increase virality. Paid ads can help quickly build an audience. Insights tools help analyze audience data to improve targeting. Other tools include Facebook groups, events, live videos, hashtags and apps.
How to market with facebook
This document provides tips for marketing a business using Facebook, including setting up a business page with branding elements, using key apps like YouTube and email marketing, getting likes through promotions and contests, analyzing Insights data on reach and engagement, creating ads to advertise the page or specific content, and posting blog content directly on the page. Hands-on Facebook marketing courses are also offered monthly for $35 each.
MKT 431 Final ExamAnswer the following questions by choosing the.docx
MKT 431 Final Exam
Answer the following questions by choosing the
BEST
answer.
Place the letter corresponding to your choice in the space beside the question numbers on the Answer Sheet.
The Answer Sheet is due by Monday at 11:59 MST
.
1.
The basic reason marketing research is done is because:
a.
Interesting data may be found
b.
The desire to provide basic knowledge
c.
The need for managers to make a decision
d.
Research is always needed
2.
If a manager begins a research project by asking
“
What would the data need to look like for me to make this decision?” they would be engaging in:
a.
Traditional marketing research
b.
Backward marketing research
c.
Knowledge based research
d.
Qualitative research.
3.
What the text quotes as
a “tidal wave of brand democratization” has led to the need for marketers to rethink how they communicate with markets to spread brand information.
What has been the driving forces behind this revolution?
a.
The Internet
b.
Digital technologies
c.
Reality TV programming
d.
All of the above are contributing factors
4.
When FedEx first came on the scene, it offered a whole new way for both businesses and later consumers to quickly and economically ship small packages.
It, in essence, launched a new industry.
Which of these best describes FedEx at that time?
a.
It followed a Blue Ocean strategy
b.
It followed a Red Ocean strategy
c.
It followed a Differentiation
strategy
d.
It followed a Low-Cost strategy
5.
At the intersection of Main Street and Palm Drive there are three service stations.
When one lowers price the other two follow suit.
If one advertises a low price on soft drinks so do the others.
What kind of situation describes these three competitors?
a.
All follow a Blue Ocean strategy
b.
All follow a Red Ocean strategy
c.
All follow a Differentiation
strategy
d.
All follow a Low-Cost strategy
6.
Apple is known for introducing user friendly electronic devices to the market. Their iPod, iPad and iPhones are all examples. Although Apple did not invent any of those products, they provided designs and features that took those products to make Apple the market leader in each category. Apple would be an example of a:
a.
Market Follower
b.
Market Challenger
c.
Market Driven company
d.
Market Driving company
7.
All companies face competition in the marketplace even if only indirect. Which of the following statements is true?
a.
Once a company becomes a market driver, they will always be a driver
b.
Once a company becomes market driven, they will always be market driven
c.
A company may shift between being driven and being a market drives
d.
All of the above are true
8.
Crowd sourcing is an activity where a firm might turn to others – such as consumers – to suggest ideas. Frito-Lay, for instance, has been conducting contests for budding film makers to submit commercials for Doritos. One or two of these are selected for debut in the Super Bowl. Which best des.
7 great steps for an optimized content strategy
The document outlines a 7 step content strategy for businesses: 1) Define business goals, 2) Research keywords, platforms and audiences, 3) Plan a content calendar and strategy, 4) Create optimized content in different formats for audiences and buying cycles, 5) Publish content to relevant platforms, 6) Promote content through social sharing, links, and feedback, 7) Analyze performance using analytics and KPIs to measure reach.
Marketing.pdfSuccess in the Digital Realm. Marketing
Embark on a transformative journey into the heart of modern marketing with our theme, "Redefining Success in the Digital Realm." Discover innovative strategies that transcend conventional boundaries, paving the way for triumphs in the ever-evolving landscape of digital marketing. Uncover the secrets to crafting compelling narratives, building authentic connections, and leveraging cutting-edge tools to propel your brand to new heights. Join us as we explore the intersection of creativity and data-driven precision, revolutionizing the way we approach success in the dynamic world of digital marketing.
Create Something Remark[et]able: How To Do Good Content Marketing
Presentation includes an overview of content marketing, why you should be doing it, how to do it well and tips for video, infographics, ebooks, webinars, blogs, images. Also discussed Vine, Instagram, LinkedIn, Pinterest.
Applying social media to business marketing
Applying social media to business marketing Rene Power, agency marketer, writer of The Marketing Assassin Blog
A presentation given to the second year marketing degree students at University of Derby on 24 February 2011, introducing them to social media and discussing how it can be used in business. Includes some interesting consumer and business to business examples and a ten step plan to creating a social media plan that will successfully support brand marketing.Social Media Management and Marketing Plan
This document outlines a social media management and marketing plan. The management plan details the completion of business branding and assessments of Facebook, Instagram, and Twitter pages, as well as ongoing work to optimize content, community growth, and social media interactions. The marketing plan identifies the target market of Filipino diaspora in Hong Kong and creates a marketing strategy focused on brand awareness, promoting products/services, both organic and paid marketing/advertising approaches, alliances with other brands, and evaluating campaign performance over time.
Bootcamp Agenda
The bootcamp agenda covers various topics related to social media including defining social media, understanding how it impacts branding and marketing objectives, and learning how to establish an effective social media program. Key points to be discussed are how social media reflects brands, the importance of reputation management, and new roles and responsibilities related to social media engagement. The agenda also includes reviewing specific social media platforms like blogs, Twitter, and their marketing applications as well as best practices for social media monitoring, measurement, and establishing an authentic brand presence online.
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Satta Matka Dpboss Kalyan Matka Results Kalyan Chart
Discover the Beauty and Functionality of The Expert Remodeling Service
Discover the Beauty and Functionality of The Expert Remodeling Service
Digital marketing arts academy - Brian Carter - Outline of seminar
- 1. The Like Economy – Two Day Seminar 1. Overview & Facebook strategy a. Social media- fb vin google rock b. What if the internet was high school (does this translate to Jordanian culture?) c. Like economy Chapter 1 – the power of likes d. Social media success stories i. Old spice ii. Samsung iii. Speakers club iv. Attorney v. Restaurant vi. Superhero stuff e. Edgerank (the newsfeed algorithm) f. Tabs vs newsfeed g. AIDA i. Attention economy ii. Why is Facebook marketing is so hard h. Search vs social sales funnel i. 7 parts of social media plan j. 5 facebook strategies for profits k. 5 requirements for facebook profits l. 5 principles for social media revenue m. Selling the dream n. Budgeting and costs i. Costs of organic social media ii. Allocating ad spends o. Facebookize i. PediaCare ii. Social Media Keynote Speaker iii. Pridestaff iv. Rx Relief p. Who is your audience? i. Why search keywords are relevant ii. Audience analysis q. The scientific method and scientific marketing i. Multivariate ii. Always learning r. ROI and owned media i. Cost per email vs fan ii. Fb fans 3.5x more likely to buy s. Geeks & huge amounts of data
- 2. i. Issues with analytics t. The power of mindshare u. Red ocean vs blue ocean v. Dissatisfaction drives results w. ROI of networking? x. Perpetual promotion machine y. Content marketing z. Thought leadership aa. B2C vs B2B i. B2b sales funnel ii. Infographics iii. White paper landing page iv. Ebooks v. Fb b2b and the c-suite vi. Making b2b more exciting 2. Facebook Posts a. actions b. visibility c. insights d. funnel collapse syndrome e. david vs goliath f. 3 elements of perfect fb post g. Curation h. 50-30-20 posting rule i. getting more likes, comments, shares j. contagious content i. 4 don’t’s ii. 6 do’s iii. memes iv. captioning k. 20% rule l. B2C VS B2B posts m. Fuel for sm is novelty n. Creativity is 3. Facebook ads a. purposes of ads i. fan growth 1. ideal fans 2. no brainer ad copy ii. post promotion iii. website traffic iv. lead gen v. ecommerce vi. 12 types of ads
- 3. b. targeting i. targeting groups ii. testing targeting first iii. precise vs topic iv. broad categories v. jobs vi. workplace c. creative i. multiple images ii. ideas from facebookize d. bidding options e. campaign organization f. naming convention i. recommended format ii. organizing target groups iii. sponsored stories g. analysis i. which creative does best? ii. Which targets do best? iii. Which combinations did you miss? h. power editor i. basics- downloading/uploading ii. power options 1. mobile vs newsfeed 2. conversion specs 3. custom audiences a. email b. uid iii. reorganizing campaigns and ads iv. promoting dark posts i. fbx retargeting 4. Facebook groups a. strengths and weaknesses b. business applications 5. Post promotion ads a. latest post b. best posts - outliers c. posts you can’t promote d. photo views vs like comment share click 6. Putting it all together a. infinigraph lead gen b. zurvita? Fb groups? c. Afg examples d. Pridestaff
- 4. e. Workshop time to do ads and posts and get feedback i. Also, at end of first day, suggest they do ads that evening so we have data to review at end of second day