The presentation is about various Digital Marketing Campaigns used by McDonald's to promote and grow their business and brand. Starting with history, milestones, 8 Campaigns used by McDonalds(including latest GOL! during FIFA 2014)..<as> , Finally an impact of the campaigns!! The power of Digital Marketing unleashed!!

1. 14-08-20141
McDonalds
Presented by..
Akash Patil

2. Over the years…
•One of the largest chain of fast food
restaurants.
•Headquarter- United States.
•1940- Barbeque restaurant.
•Operates as franchisees.
•Serving around 68 million customers daily in
119 countries across 35,000 outlets.
14-08-20142

3. 14-08-20143
*GOL!!!

4. 5Lac
Customers
@ ROI of
over 100%
Cash Points,
Restaurant
Finder App,
Late Night
Pop-Ups
Shift
Workers,
Travellers
14-08-20144
EXTENDED RESTAURANT HOURS

5. YouTube Q&A Campaign
14-08-20145

6. Iced Fruit Smoothie App
• Seasonal Target
• Updates on already
developed App
3D Play Zones
• 150 Happy Meal Playzones in
UK
• Targeting Children
• 87% Children Said they
wanted to come back to the
Play Arena 14-08-20146

7. Little Piccadilly Campaign
• App to Fame
• World’s first Digital interactive
BillBoard
My Macca’s App
• Image Recognition Software
• Food Scanner
• Tells the nutritional value
14-08-20147

8. 14-08-20148
Coin Offer
*Virtual Money – to a burger
*Largest downloaded App in Denmark

9. 14-08-20149
*Power Impact
•70 % increase in revenue- through Little Piccadilly app
• My Macca’s app – 18bn $ from App store (featured)---
•Worlds No.1 App in Food & Drink
• Coin offer – huge increase in turnover -1 Download per minute

10. 14-08-201410
Thank you