The document discusses the concept of digital footprints, which are trails left by individuals' interactions in digital environments and are increasingly relevant due to the vast amount of personal data available online. It highlights the implications of digital footprints on privacy, marketing, and technology, while offering insights into user interactions with devices and services. Furthermore, it addresses concerns regarding data security and proposes solutions to mitigate risks associated with digital footprints.

1. Justino Lourenço
March,.2014
ISPGaya, V.N.Gaia, Portugal

2. Challenge
Please do help me, interact, make
your questions….
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3. Index of the presentation
Digital Footprint
Scenarios
Technologies
Solutions
What comes next?
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4. Digital footprint …
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5. Definitions
 A digital footprint is a trail left by interactions in a digital
environment; including the usage of TV, mobile phone,
internet and world wide web, mobile web and other devices
and sensors.
 Digital footprints provide data on what has been performed in
the digital environment; and are used in behavioral targeting,
personalization, targeted marketing, digital reputation, and
other social media or social graphing services.
 In social media, a digital footprint is the size of a person's
"online presence" measured by the number of individuals
with whom they interact. [Wikipedia, 25 Jan 2013]
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6. A shorter definition
A person's “digital footprint” reflects how he
or she actively participates in the digital
universe, including use of the Internet and
social networks, e-mail, cell phones, digital
cameras and credit cards.
(Source: http://securitysolutions.com/mag/digital_footprint_idc/)
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7. Is this fresh new concern?
 A big amount of personal data is distributed among several
heterogeneous Databases … many people think about it!
1994: George Orwell publishes the book “1984”;
1997: Wim Wenders directs the movie “The End of Violence”;
2007: Mary Madden, Susannah Fox, Aaron Smith and Jessica
Vitak publishes the book “Digital Footprints”;
2009: Tony Fish publishes the book “My Digital Footprint”;
2013: NSA monitors people all over the world?
2014: Every month we find new vulnerabilities in mobile
phones…!
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8. Conspiracy Theory ???
No ! Minimum knowledge will help me to
build the digital footprint that fits me ….
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9. Our concerns
 In a daily bases, our life is full of interactions with the digital
world….
 How long do you use social networks in a normal day?
 When you do a simple post, how many people can spread it /
read it ?
 Our digital interactions are not only based in Internet…..
 Do you own a mobile device?
 Do you have a Via Verde ID?
 Do you have a credit card?
 Do you have cable TV?
 In how many data bases own information about you?
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10. Applications
CRM - Customer Relationship Management
 Help companies to fit there offer to each client profile
Facebook
 Adjusts the best adds in your FB profile
Youtube
 Suggest the videos that you “perhaps” like more
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11. Scenario: Mobile Phone
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12. How is the association of a single
phone and its user?
Mobile ID – IMEI;
SIM.
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13. Where is my phone?
Is for sure near to a Communication
Tower (outdoor/indoor antenna);
Is my GPS on?
I am using any Location Based
Application ?
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14. Surfing the WEB
ISP controls the Internet Access:
Adjusts the traffic speed;
Allocates an IP address:
IP address can be traced to:
Find geographic position of the user…!
How? Check: http://www.iplocation.net/
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15. Surfing in Wireless LAN
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16. Ordinary daily scenario
After waking up, i start zapping on my cable TV;
While eating my breakfast - I surf on my tablet;
I am going to work, while my car (in the
background) is syncing some maintenance data
threw a 4G network;
During the trip I get caught by several traffic and
surveillance cameras;
I stop @ an ATM – I need cash;
I arrive at work, I use my NFC phone to check in;
I start the working day by checking email and
Facebook
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17. Any of you have “googled” your
own name? Try it ….
47 % of American users have at leas once
searched on the Internet their own name.
Five years ago the number was only 22%.
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18. Who profits with that?
 The collected data can be used by the several players, in order
to redirect marketing attacks in a one-to-one approach ….
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19. How do we handle our personal
problem?
 Personal data spread in a non homogeneous form;
 Worldwide replication;
 Complex to be quantified;
 Dynamically changing.
Some companies already earn money in Googlewashing…!
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20. Other Digital Footprint Scenarios
How the different technologies
that we use, collect our digital
footprint ?
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21. ATM
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22. Cable TV interaction
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23. Traffic Control System
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24. Via Verde
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25. More Internet tracks
 Cookies approach;
 Other surfing tracks;
 Malicious software
 Virus
 Trojan
 Social network activities.
 Spontaneous data spreading
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26. Solutions
Digital behavior concerns;
PC / Smart Phone / Tablet always updated;
Virus scanner updated;
Strong Passwords;
Renew your password;
Don’t use always the same password…
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27. Do you want more security?
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28. Minimizing risks .
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29. Minimizing risks (II)
 Use of https:// .
 Avoid untrusted sites.
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30. Evolution perspectives ?
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31. Internet is always changing ..
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32. What to expect?
 More technologies in our lives:
 M-Health;
 M-Learning;
 M- Social interactions;
 Smaller Hardware with more features (nanotechnology);
 Green technologies;
 Cloud storage;
 Voice and movements recognition;
 Smart Advice systems;
 Decisions based in dedicated software / hardware;
 Electronic money;
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33. Time to hide?
Can I run away from tech
development?
The technologies changes our daily
routines for better?
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34. Questions ?
Thank you for your time and
patience ..
Justino Lourenço – ISPGaya
http://www.linkedin.com/in/justinolourenco
jml@ispgaya.pt
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