This document discusses privacy issues related to computer technology and behavioral targeting. It defines privacy as being secret and notes that computers have threatened users' privacy through social media, hackers, tracking devices, and spy satellites. The document explains that behavioral targeting involves tracking a user's internet history and storing that information in a cookie on their hard drive, which can then be sent to websites to target advertisements but may threaten personal privacy by collecting important information.

1. Digital Ethics
Lauren Raymond
CMSY 129

2. Privacy
 Precautions need to made when
using the internet due to many
threats and privacy issues.
 Privacy can be defined as the
condition of being secret.

3. Privacy
 Computers have risked the privacy of many
users.
 Common ways for computer technology to invade
privacy is through:
 Social media sites
 Hackers
 Tracking devices
 Spy satellites
(MIT.edu)

4. Behavioral Targeting
 Behavioral targeting is a user is tracked using
their internet history. This information to put into
a cookie and the cookie is stored on the user’s
hard drive. When the user revisits site, the
cookie is sent to the server
 Pcmag.com

5. Behavioral Targeting
 Behavioral targeting may seem as
though it is harmless, web sites and
cookies can store important information
that could threaten personal privacy.

6. Souces
 The Computer Language Company. "Behavioral Targeting." PC
Mag. The Computer Language Company, n.d. Web. 11 Feb.
2013.
<http://www.pcmag.com/encyclopedia_term/0,1237,t=behavioral
+targeting&i=58438,00.asp>.
 Farlex. The Free Dictionary. Farlex, n.d. Web. 11 Feb. 2013.
<http://www.thefreedictionary.com/privacy>.
 Infusionsoft Team. "Is Behavioral Targeting Evil?" Big Ideas Blog.
Infusionsoft, 3 Sept. 2009. Web. 11 Feb. 2013.
<http://bigideasblog.infusionsoft.com/is-behavioral-targeting-
evil/>.
 Marx, Gary. "Privacy and Technology." Privacy and Technology.
MIT, 1 Nov. 1999. Web. 11 Feb. 2013.
<http://web.mit.edu/gtmarx/www/privantt.html>.
 Privacy. N.d. Photograph.
Http://www.galvserv.com/assets/images/Privacy.JPG, n.p.
 Target. N.d. Photograph. Google Images. Google. N.p.: n.p., n.d.
N. pag. Web. 11 Feb. 2013.