The slides from my presentation given on 29 July 2010 to an audience of 25 clients and contacts and the IOD Bristol. Find out more at http://wwwDigital-divinity.co.uk
Tutorial introducing Twitter to busy executives interested in joining and mastering the conversation. Created by Karyn Cooks, Flair Media & Elizabeth Brooks, Str.ate.gy. Twitterverse slide courtesy of and credited to Brian Solis.
The document discusses developing a digital roadmap for an organization. It begins with an overview of digital platforms and their components. It then discusses the need for a roadmap to guide digital transformation and avoid a piecemeal approach. The remainder of the document outlines a proposed process for developing a digital roadmap, including conducting a gap analysis, workshops with staff, developing a vision and framework, and producing a 3-5 year roadmap with costs. The expected outcomes include a digital vision, roadmap, and initial 1 year implementation plan to guide the organization's digital journey.
The slides from my presentation given on 29 July 2010 to an audience of 25 clients and contacts and the IOD Bristol. Find out more at http://wwwDigital-divinity.co.uk
Tutorial introducing Twitter to busy executives interested in joining and mastering the conversation. Created by Karyn Cooks, Flair Media & Elizabeth Brooks, Str.ate.gy. Twitterverse slide courtesy of and credited to Brian Solis.
The document discusses developing a digital roadmap for an organization. It begins with an overview of digital platforms and their components. It then discusses the need for a roadmap to guide digital transformation and avoid a piecemeal approach. The remainder of the document outlines a proposed process for developing a digital roadmap, including conducting a gap analysis, workshops with staff, developing a vision and framework, and producing a 3-5 year roadmap with costs. The expected outcomes include a digital vision, roadmap, and initial 1 year implementation plan to guide the organization's digital journey.
Linkedin for business - how businesses can use LinkedInSymphony3
An overview of how LinkedIn can be used for business. Delivered to managers, owners and employees at Manufacturing companies through the South East Business Network based in Dandenong, Victoria, Australia
Decoding Digital Week 4: Evaluation and Continuous ImporvementSymphony3
This webinar focused on evaluating digital efforts and continuously improving digital strategies. It discussed using Google Analytics to measure website usability, content effectiveness, and inbound traffic sources to gain insights. These insights can then be used to implement changes and measure their results. The webinar also covered taking business processes online, emerging digital trends, and cloud applications. It emphasized developing an ongoing process of measurement, analysis, and improvement to keep digital strategies effective over time.
Decoding Digital Week 2: Design & ImplementationSymphony3
In week two we discussed how businesses can go about designing and implementing a website. We look at a website brief, choosing and CMS and website design.
Decoding Digital Week 1: Developing a digital strategySymphony3
The document provides an overview of week one of the Decoding Digital program, which aims to help participants develop a digital strategy for their business. It discusses developing customer personas, conducting a SWOT analysis and business model canvas exercise for a case study business called Oz Crafters. Participants are guided through creating a one page plan that maps out key digital strategy actions, timings and responsibilities. The goal is to help businesses assess their digital readiness and lay the foundations for an effective online strategy.
Decoding Digital Week 7: Customer EngagementSymphony3
One thing that most businesses want to achieve online is to grow their audience. Social media creates a great opportunity to build loyal advocates that will share your brand content for you and grow your customer base. But how do we do this?
This document provides tips for optimizing a website, including personalizing the site, integrating social media, diversifying contact methods, making the site interactive, and adding credibility. The document recommends showing not only what a company does but how it does it, and references the websites vantagemarketing.com.au and symphony3.com.
Decoding Digital Week 3: Understanding Your CustomerSymphony3
In week three we focus on the customer. Any organisation with a successful digital strategy needs to have a clear understanding of who their customer is and how they interact with their brand throughout the entire purchase journey.
Registering a domain involves searching for an available domain name on a registrar's website, adding it to your cart, and completing the purchase process. The document outlines the steps to register a domain with www.crazydomains.com.au, which includes searching for a domain, checking availability, adding it to your cart, upgrading to email if desired, and providing payment and contact information to complete registration.
Enterprising Partnerships - Web Strategy & FunctionalitySymphony3
Responsive design across devices is important due to growing mobile traffic. Show customers how you provide value through their journey on your site. Understand customer segments and reflect their needs in design and features.
This infographic outlines How to act on social media, where to post on social media and some ideas around what to post.
Obviously there are many more tools available - these are the ones we use in our business and may provide some ideas for you in your business
Social media communication types can be categorized into three main types: talk, which refers to one-way announcements and updates; support, involving responding to customer questions and issues; and engage and energize, focusing on starting conversations and building community through comments, shares, and likes.
The document is a presentation on social media 101 that covers fundamentals of social media including risks and benefits. It discusses using social media for objectives like engaging customers, informing employees, and listening to customers. Upcoming webinars on Facebook and Twitter are mentioned. The presentation also includes frameworks for social media strategy showing how to identify customer segments, their online behaviors and what drives them to engage in order to effectively communicate through social media.
The document discusses the evolution of local government asset management and how it is being transformed by new technologies and social media. It describes how asset management systems have progressed from basic paper records to integrated digital systems with GIS mapping and databases. These systems are now linked to social media platforms to facilitate two-way communication with the public. The integration of social media data into core asset systems allows issues reported by the community to be automatically logged as jobs and attached to the correct asset records. This creates a single source of truth and more seamless interaction with the public.
Digital Disruption - Is your business really using digital technologies to th...Symphony3
Digital technologies present both threats and opportunities for businesses and governments from imminent disruption of one-third of the Australian economy. Companies that embrace digital transformation through both digital technology investment and strong leadership capabilities outperform their peers. There are varying levels of digital intensity and transformation management among organizations, from digital leaders to beginners. Effective digital marketing involves listening to customers and supporting them at different stages of awareness, evaluation, purchase, experience, and advocacy.
𝐔𝐧𝐯𝐞𝐢𝐥 𝐭𝐡𝐞 𝐅𝐮𝐭𝐮𝐫𝐞 𝐨𝐟 𝐄𝐧𝐞𝐫𝐠𝐲 𝐄𝐟𝐟𝐢𝐜𝐢𝐞𝐧𝐜𝐲 𝐰𝐢𝐭𝐡 𝐍𝐄𝐖𝐍𝐓𝐈𝐃𝐄’𝐬 𝐋𝐚𝐭𝐞𝐬𝐭 𝐎𝐟𝐟𝐞𝐫𝐢𝐧𝐠𝐬
Explore the details in our newly released product manual, which showcases NEWNTIDE's advanced heat pump technologies. Delve into our energy-efficient and eco-friendly solutions tailored for diverse global markets.
Linkedin for business - how businesses can use LinkedInSymphony3
An overview of how LinkedIn can be used for business. Delivered to managers, owners and employees at Manufacturing companies through the South East Business Network based in Dandenong, Victoria, Australia
Decoding Digital Week 4: Evaluation and Continuous ImporvementSymphony3
This webinar focused on evaluating digital efforts and continuously improving digital strategies. It discussed using Google Analytics to measure website usability, content effectiveness, and inbound traffic sources to gain insights. These insights can then be used to implement changes and measure their results. The webinar also covered taking business processes online, emerging digital trends, and cloud applications. It emphasized developing an ongoing process of measurement, analysis, and improvement to keep digital strategies effective over time.
Decoding Digital Week 2: Design & ImplementationSymphony3
In week two we discussed how businesses can go about designing and implementing a website. We look at a website brief, choosing and CMS and website design.
Decoding Digital Week 1: Developing a digital strategySymphony3
The document provides an overview of week one of the Decoding Digital program, which aims to help participants develop a digital strategy for their business. It discusses developing customer personas, conducting a SWOT analysis and business model canvas exercise for a case study business called Oz Crafters. Participants are guided through creating a one page plan that maps out key digital strategy actions, timings and responsibilities. The goal is to help businesses assess their digital readiness and lay the foundations for an effective online strategy.
Decoding Digital Week 7: Customer EngagementSymphony3
One thing that most businesses want to achieve online is to grow their audience. Social media creates a great opportunity to build loyal advocates that will share your brand content for you and grow your customer base. But how do we do this?
This document provides tips for optimizing a website, including personalizing the site, integrating social media, diversifying contact methods, making the site interactive, and adding credibility. The document recommends showing not only what a company does but how it does it, and references the websites vantagemarketing.com.au and symphony3.com.
Decoding Digital Week 3: Understanding Your CustomerSymphony3
In week three we focus on the customer. Any organisation with a successful digital strategy needs to have a clear understanding of who their customer is and how they interact with their brand throughout the entire purchase journey.
Registering a domain involves searching for an available domain name on a registrar's website, adding it to your cart, and completing the purchase process. The document outlines the steps to register a domain with www.crazydomains.com.au, which includes searching for a domain, checking availability, adding it to your cart, upgrading to email if desired, and providing payment and contact information to complete registration.
Enterprising Partnerships - Web Strategy & FunctionalitySymphony3
Responsive design across devices is important due to growing mobile traffic. Show customers how you provide value through their journey on your site. Understand customer segments and reflect their needs in design and features.
This infographic outlines How to act on social media, where to post on social media and some ideas around what to post.
Obviously there are many more tools available - these are the ones we use in our business and may provide some ideas for you in your business
Social media communication types can be categorized into three main types: talk, which refers to one-way announcements and updates; support, involving responding to customer questions and issues; and engage and energize, focusing on starting conversations and building community through comments, shares, and likes.
The document is a presentation on social media 101 that covers fundamentals of social media including risks and benefits. It discusses using social media for objectives like engaging customers, informing employees, and listening to customers. Upcoming webinars on Facebook and Twitter are mentioned. The presentation also includes frameworks for social media strategy showing how to identify customer segments, their online behaviors and what drives them to engage in order to effectively communicate through social media.
The document discusses the evolution of local government asset management and how it is being transformed by new technologies and social media. It describes how asset management systems have progressed from basic paper records to integrated digital systems with GIS mapping and databases. These systems are now linked to social media platforms to facilitate two-way communication with the public. The integration of social media data into core asset systems allows issues reported by the community to be automatically logged as jobs and attached to the correct asset records. This creates a single source of truth and more seamless interaction with the public.
Digital Disruption - Is your business really using digital technologies to th...Symphony3
Digital technologies present both threats and opportunities for businesses and governments from imminent disruption of one-third of the Australian economy. Companies that embrace digital transformation through both digital technology investment and strong leadership capabilities outperform their peers. There are varying levels of digital intensity and transformation management among organizations, from digital leaders to beginners. Effective digital marketing involves listening to customers and supporting them at different stages of awareness, evaluation, purchase, experience, and advocacy.
𝐔𝐧𝐯𝐞𝐢𝐥 𝐭𝐡𝐞 𝐅𝐮𝐭𝐮𝐫𝐞 𝐨𝐟 𝐄𝐧𝐞𝐫𝐠𝐲 𝐄𝐟𝐟𝐢𝐜𝐢𝐞𝐧𝐜𝐲 𝐰𝐢𝐭𝐡 𝐍𝐄𝐖𝐍𝐓𝐈𝐃𝐄’𝐬 𝐋𝐚𝐭𝐞𝐬𝐭 𝐎𝐟𝐟𝐞𝐫𝐢𝐧𝐠𝐬
Explore the details in our newly released product manual, which showcases NEWNTIDE's advanced heat pump technologies. Delve into our energy-efficient and eco-friendly solutions tailored for diverse global markets.
SATTA MATKA DPBOSS KALYAN MATKA RESULTS KALYAN CHART KALYAN MATKA MATKA RESULT KALYAN MATKA TIPS SATTA MATKA MATKA COM MATKA PANA JODI TODAY BATTA SATKA MATKA PATTI JODI NUMBER MATKA RESULTS MATKA CHART MATKA JODI SATTA COM INDIA SATTA MATKA MATKA TIPS MATKA WAPKA ALL MATKA RESULT LIVE ONLINE MATKA RESULT KALYAN MATKA RESULT DPBOSS MATKA 143 MAIN MATKA KALYAN MATKA RESULTS KALYAN CHART
Profiles of Iconic Fashion Personalities.pdfTTop Threads
The fashion industry is dynamic and ever-changing, continuously sculpted by trailblazing visionaries who challenge norms and redefine beauty. This document delves into the profiles of some of the most iconic fashion personalities whose impact has left a lasting impression on the industry. From timeless designers to modern-day influencers, each individual has uniquely woven their thread into the rich fabric of fashion history, contributing to its ongoing evolution.
NIMA2024 | De toegevoegde waarde van DEI en ESG in campagnes | Nathalie Lam |...BBPMedia1
Nathalie zal delen hoe DEI en ESG een fundamentele rol kunnen spelen in je merkstrategie en je de juiste aansluiting kan creëren met je doelgroep. Door middel van voorbeelden en simpele handvatten toont ze hoe dit in jouw organisatie toegepast kan worden.
AI Transformation Playbook: Thinking AI-First for Your BusinessArijit Dutta
I dive into how businesses can stay competitive by integrating AI into their core processes. From identifying the right approach to building collaborative teams and recognizing common pitfalls, this guide has got you covered. AI transformation is a journey, and this playbook is here to help you navigate it successfully.
Satta matka fixx jodi panna all market dpboss matka guessing fixx panna jodi kalyan and all market game liss cover now 420 matka office mumbai maharashtra india fixx jodi panna
Call me 9040963354
WhatsApp 9040963354
Efficient PHP Development Solutions for Dynamic Web ApplicationsHarwinder Singh
Unlock the full potential of your web projects with our expert PHP development solutions. From robust backend systems to dynamic front-end interfaces, we deliver scalable, secure, and high-performance applications tailored to your needs. Trust our skilled team to transform your ideas into reality with custom PHP programming, ensuring seamless functionality and a superior user experience.
Unlocking WhatsApp Marketing with HubSpot: Integrating Messaging into Your Ma...Niswey
50 million companies worldwide leverage WhatsApp as a key marketing channel. You may have considered adding it to your marketing mix, or probably already driving impressive conversions with WhatsApp.
But wait. What happens when you fully integrate your WhatsApp campaigns with HubSpot?
That's exactly what we explored in this session.
We take a look at everything that you need to know in order to deploy effective WhatsApp marketing strategies, and integrate it with your buyer journey in HubSpot. From technical requirements to innovative campaign strategies, to advanced campaign reporting - we discuss all that and more, to leverage WhatsApp for maximum impact. Check out more details about the event here https://events.hubspot.com/events/details/hubspot-new-delhi-presents-unlocking-whatsapp-marketing-with-hubspot-integrating-messaging-into-your-marketing-strategy/
The APCO Geopolitical Radar - Q3 2024 The Global Operating Environment for Bu...APCO
The Radar reflects input from APCO’s teams located around the world. It distils a host of interconnected events and trends into insights to inform operational and strategic decisions. Issues covered in this edition include:
Prescriptive analytics BA4206 Anna University PPTFreelance
Business analysis - Prescriptive analytics Introduction to Prescriptive analytics
Prescriptive Modeling
Non Linear Optimization
Demonstrating Business Performance Improvement
During the budget session of 2024-25, the finance minister, Nirmala Sitharaman, introduced the “solar Rooftop scheme,” also known as “PM Surya Ghar Muft Bijli Yojana.” It is a subsidy offered to those who wish to put up solar panels in their homes using domestic power systems. Additionally, adopting photovoltaic technology at home allows you to lower your monthly electricity expenses. Today in this blog we will talk all about what is the PM Surya Ghar Muft Bijli Yojana. How does it work? Who is eligible for this yojana and all the other things related to this scheme?
❼❷⓿❺❻❷❽❷❼❽ Dpboss Matka Result Satta Matka Guessing Satta Fix jodi Kalyan Final ank Satta Matka Dpbos Final ank Satta Matta Matka 143 Kalyan Matka Guessing Final Matka Final ank Today Matka 420 Satta Batta Satta 143 Kalyan Chart Main Bazar Chart vip Matka Guessing Dpboss 143 Guessing Kalyan night
Presentation by Herman Kienhuis (Curiosity VC) on Investing in AI for ABS Alu...Herman Kienhuis
Presentation by Herman Kienhuis (Curiosity VC) on developments in AI, the venture capital investment landscape and Curiosity VC's approach to investing, at the alumni event of Amsterdam Business School (University of Amsterdam) on June 13, 2024 in Amsterdam.
2. INTRODUCTION
2
Fergal Coleman
Director of Symphony3
Twitter: @Symphony3Think
Email: fcoleman@symphony3.com
LinkedIn: au.linkedin.com/in/fergalcoleman/
www.digitalhume.com.au
3. Introduction
The NBN
Using the NBN - The Digital Economy
How digital is your business?
How does your business need to change?
Conclusion and Next Steps
AGENDA
3
DIGITAL AGRICULTURE ECONOMY
4. The National Broadband Network (NBN) is an upgrade to the existing
telecommunications network. It provides the infrastructure for affordable, high-speed
internet and phone access for all Australians, regardless of where you live or work.
However, the NBN is much more than faster internet.
INTRODUCTION TO THE NBN
4
DIGITAL AGRICULTURE ECONOMY
The NBN has helped many businesses
already discover cost savings and
higher productivity in ways never
imagined. Learn more the NBN for
Business page by visiting
http://www.nbnco.com.au/nbn-for-
business/index.html
http://www.youtube.com/watch?v=JU-
zIEkGJps
Learn More
5. WHAT DOES THE NBN MEAN?
5
DIGITAL AGRICULTURE ECONOMY
• Faster… much, much, faster
The NBN will provide 93 per cent of households
broadband speeds of up to 100 megabits per second
(Mbps), or about 28 times faster than most people
experience today. The remaining premises (seven per
cent) will be connected via a combination of wireless and
satellite technologies providing peak speeds of at least
25 Mbps.
• More reliable
• Ubiquitous
9. WHEN WILL I GET IT?
9
DIGITAL AGRICULTURE ECONOMY
10. NBN Co - Layer 2 Ethernet Access Network Wholesaler
RetailWholesale
Retail service
provider
Retail service
provider
Retail service
provider
Retail service
provider
Wholesaler/Aggregator
WHEN WILL I GET IT?NBNco IS A WHOLESALER
12. HOW MUCH WILL IT COST?
12
DIGITAL AGRICULTURE ECONOMY
Pricing: http://www.bit.com.au/Guide/312738,nbn-prices-the-cheapest-plans-from-14-providers-compared.aspx
13. HOW MUCH WILL IT COST? (slide courtesy of NBNco)
13
Price
Speed & Functionality
$TBC
High Capacity,
Complex functionality
& enterprise grade
service levels
Sub $100 p/m
(wholesale cost)
Basic speeds &
functionality
Starting from
$200 p/m
(wholesale cost)
Committed information rates,
symmetric speeds, traffic classes
& service level options
16. The Digital Economy is about better
lives!
The eight National 'Digital Economy Goals' focus on the areas of:
• Online participation by Australian households (Digital Divide)
• Online engagement by Australian businesses and not-for-profit
organisations
• Smart management of our environment and infrastructure
• Improved health and aged care
• Expanded online education
• Increased teleworking
• Improved online government service delivery and engagement
• Greater digital engagement in regional Australia.
THE DIGITAL ECONOMY
17. The NBN will benefit your family in the following ways:
INTRODUCTION TO THE DIGITAL ECONOMY – BENEFITS TO YOU
17
DIGITAL AGRICULTURE ECONOMY
Health
•Tele-medicine
•Tele-care
•Video
Consultations
•Monitoring
•Records
Education
•Virtual
Classroom
•Collaboration
•Access
•Research Community
•Government
•Social
Inclusion
•Participation
•Comms
•Regional
Development
Business
•Tele-working
•Cloud Services
•Flexible
Workforce
•Collaboration
Entertainment
•Social TV
•Video on
Demand
•IPTV
•Games
•Video
Conferencing
19. The Digital Economy is about better
lives!
THE DIGITAL ADVANTAGE
Credit: Cap Gemini Consulting ‘ The
Digital Advantage: How digital leaders
outperform their peers in every industry’
20. The Digital Economy is about better
lives!
Where is your business?
• Beginner
• Fashionista
• Conservative
• Digerati
Are you using technology well?
Are you changing other aspects of
your business?
Do you need to change?
WHAT QUADRANT IS YOUR BUSINESS IN?
22. The Digital Economy is about better
lives!
DO YOU NEED TO CHANGE YOUR BUSINESS MODEL/PROCESSES?
23. DATA IS A MAJOR ASSET: ARE YOU USING IT?
23
DIGITAL AGRICULTURE ECONOMY
24. ARE YOU WHERE YOUR CUSTOMERS ARE?
24
DIGITAL AGRICULTURE ECONOMY
25. DO YOU UNDERSTAND HOW YOUR CUSTOMER NOW BUYS?
25
DIGITAL AGRICULTURE ECONOMY
Listening Talking
Supporting Collaborating
26. HOW GOOD IS YOUR CONTENT
26
DIGITAL AGRICULTURE ECONOMY
27. THE WORLD IS MOBILE: ARE YOU?
27
DIGITAL AGRICULTURE ECONOMY
28. THE WORLD IS MOBILE: ARE YOU?ARE YOU USING THE CLOUD TO CUT COSTS, IMPROVE FLEXIBILITY AND
COLLABORATE
29. • How can your business processes by changed to
take advantage of digital technologies?
• What can your business better engage customers?
Find new customers?
• How can you use the cloud?
QUESTIONS FOR CONSIDERATION
30. • Commit to doing three things as a
result of today’s talk.
• Tell the person beside you what
you are going to do and by when.
WHAT ARE YOU GOING TO DO (STARTING TOMORROW!)
31. • The NBN is a game changer
• But the digital economy involves a
lot more
• Don’t wait!
• Embrace new technologies but
ensure you change all aspects of
your business (culture, processes,
skills mix)
CONCLUSION
32. THANK YOU!
32
Fergal Coleman
Director of Symphony3
Twitter: @Symphony3Think
Email: fcoleman@symphony3.com
LinkedIn: au.linkedin.com/in/fergalcoleman/
www.digitalhume.com.au
Editor's Notes
We are not Telstra, we do not sell directly to consumers. Infrastructure provider, level playing field for services. Wholesale model can Co-exist in the new environment.New industry model separation of wholesale from retail service level playing field for RSPs OSS/BSS non-discriminatory accessInnovation and value-added occurs in layers of service above NBNExpect growth in wholesale based competition
The National Broadband network underpins industry development across many sectorsNBN Co is providing the Layer 2 high speed access to all Australians through fibre, satellite and wireless.Government, businesses and industry will deliver a variety of application solutions utilizing high speed broadband.New business models, new or improved services or save cost through better service delivery.Some Examples:Tele-working - Worker flexibility for locationSmall business – on demand cloud services for storage, high definition communication