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Digital Disruption - Is your business really using digital technologies to thrive?

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Presentation at the Mindshop 2013 conference

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Digital Disruption - Is your business really using digital technologies to thrive?

  1. 1. ••––•––•
  2. 2. •••–•••
  3. 3. Credit: Deloitte Touche Tohmatsu 2012 „Digital Disruption: Short Fuse, Big Bang‟“One-third of the Australian economy faces imminent and substantial disruption bydigital technologies and business models – what we call a „short fuse, big bang‟scenario. This presents significant threats, as well as opportunities, for bothbusiness and government”
  4. 4. ••••
  5. 5. Credit: Capgemini Consulting „ The Digital Advantage: How digital leaders outperform their peers in every industry‟Digital IntensityInvest in andembrace digitaltechnology• CustomerEngagements• Internal operationTransformationManagement IntensityCreate leadershipcapabilities to drive digitaltransformation• Vision for future• Governance• Employee Engagement(PEOPLE)• Alignment technologyto the business(PROCESS)
  6. 6. •––DigeratiFashionistaConservativeBeginnerDigitalIntensityTransformation Management Intensity
  7. 7. •––––––––
  8. 8. •––•••
  9. 9. 12ListenTalk to(not at)Support Energise/engage
  10. 10. www.sproutsocial.com
  11. 11. http://www.symphony3.com/_blog/Online_Business_Strategy_And_Digital_Marketing/post/The_Importance_of_Listening/
  12. 12. Vantagemarketing.com.au
  13. 13. Source: McKinsey Quarterly
  14. 14. Awareness:Workshops andconferences,Social NetworksLinkedInTwitter (Hashtags)FacebookInfluencersSearch EngineOptimisation(Blogs,Google Authorship)Evaluation:BlogsSlideshareWebsiteEmail marketingContact clients(online and offline)Face to facemeetingsWebinarsYouTubeScope proposalGoogle AnalyticsBuy:ProposalFace to FaceTelephoneWebsite (rarely)Experience:Onsite in personWebinars:GotomeetingYammerCentral desktopGoogle DocsLoyal Advocate:Retweet/Share/Like/FollowCase studyReferral
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