Digital digest 1 Procter & Gamble
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P&G “Thank You, Mom” Campaigns: 1. About the company 2. About the campaigns 3. POV 4. 3d Party News
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Thank You, Mom Campaign Final 1 (1)
P&G launched the "Thank You, Mom" campaign during the 2012 and 2016 Olympics to increase brand awareness and sales. The campaign featured real stories of Olympians and their mothers to connect emotionally with audiences. It proved very successful, driving billions in earned media impressions and over $200 million in incremental sales. P&G's use of storytelling helped establish trust in their brand and integrity in honoring mothers.
Procter & Gamble
This document summarizes Procter & Gamble's "Thank You, Mom" advertising campaign for the 2012 London Olympics. The campaign's highlight was a commercial called "Best Job" that showed mothers' roles in supporting Olympic athletes. It aimed to thank mothers for their hard work and celebrate their impact. P&G also launched a Facebook page and mobile app for fans to share gratitude and support the company's youth sports funding initiative. The "Best Job" commercial won an Emmy award, highlighting the success of P&G's largest brand campaign honoring motherhood.
Thank you, mom
Procter & Gamble launched a marketing campaign around the 2014 Sochi Olympics featuring Olympic athletes and their mothers to promote its products. Over 2 million retailers featured Olympic-themed packaging to increase brand attention. The campaign aimed to emotionally connect with mothers by showing how athletes' mothers helped them succeed, implying that buying P&G products would help children achieve success. It associated P&G brands with families to influence consumers' brand preferences and behaviors. Tactics included YouTube videos, TV ads, social media, and gifts for athletes' mothers. The campaign was successful in combining sports prestige with motherhood sentimentality, driving $100 million in incremental 2010 sales and highest market share.
TV advertising content and execution of P&G
Applied the learnings about advertising message – content and execution. Assessed the ability of a brand/company/service to effectively use TV advertising as part of an integrated marketing communication plan in more than one country and developed recommendations that would make this communication more effective.
P&G - Thank you Mom
P&G launched its largest marketing campaign ever, "Thank You, Mom", to promote its brands and increase sales. The campaign began 100 days before the 2012 London Olympics and featured videos thanking mothers for their role in raising athletes. P&G became an official sponsor of the Olympics and aired commercials on TV and online sharing real stories of Olympians and their mothers. The campaign aimed to boost brand awareness and loyalty among women while driving $100 million in incremental sales.
P&G in Sochi 2014: Analysis & Evaluation of the Sponsorship
This document analyzes P&G's sponsorship of the 2014 Sochi Olympics. It discusses P&G's brand portfolio and the top 3 brands used in Sochi. It describes P&G's sponsorship activities on and off site, including a family home for visitors. The document also evaluates P&G's advertising strategy of emotional and spiritual appeals and visibility, and examines factors that influence individuals and groups. It concludes by suggesting constant reinforcement of the spiritual message and changing the "mom" theme to be more inclusive.
PR assignment
P&G launched the "Thank You, Mom" campaign during the 2010 London Olympics to sponsor athletes and thank moms. The campaign aimed to increase brand awareness, drive $500 million in additional global sales, and boost loyalty. P&G created emotional videos thanking moms that were shared widely on social media. The campaign recognized moms' role in raising athletes but did not strongly associate the message with P&G brands. While it increased awareness, the campaign's effectiveness was limited by not clearly linking the content with P&G products.
Imc p&g
Procter & Gamble launched their "Thank you, Mom" campaign in 2012 before the London Olympic Games. The campaign targeted mothers to create an emotional connection and show appreciation for mothers. It featured stories of Olympic athletes and their mothers who supported them. While not promoting specific products, the campaign unified P&G's brands and increased brand recognition by personalizing the company. It utilized various media channels and encouraged users to create their own thank you messages, helping the campaign spread widely. The success of the "Thank you, Mom" campaign demonstrated how creating an emotional appeal through a unified marketing message can significantly impact consumers' perceptions of a brand.
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Thank You, Mom Campaign Final 1 (1)
P&G launched the "Thank You, Mom" campaign during the 2012 and 2016 Olympics to increase brand awareness and sales. The campaign featured real stories of Olympians and their mothers to connect emotionally with audiences. It proved very successful, driving billions in earned media impressions and over $200 million in incremental sales. P&G's use of storytelling helped establish trust in their brand and integrity in honoring mothers.
Procter & Gamble
This document summarizes Procter & Gamble's "Thank You, Mom" advertising campaign for the 2012 London Olympics. The campaign's highlight was a commercial called "Best Job" that showed mothers' roles in supporting Olympic athletes. It aimed to thank mothers for their hard work and celebrate their impact. P&G also launched a Facebook page and mobile app for fans to share gratitude and support the company's youth sports funding initiative. The "Best Job" commercial won an Emmy award, highlighting the success of P&G's largest brand campaign honoring motherhood.
Thank you, mom
Procter & Gamble launched a marketing campaign around the 2014 Sochi Olympics featuring Olympic athletes and their mothers to promote its products. Over 2 million retailers featured Olympic-themed packaging to increase brand attention. The campaign aimed to emotionally connect with mothers by showing how athletes' mothers helped them succeed, implying that buying P&G products would help children achieve success. It associated P&G brands with families to influence consumers' brand preferences and behaviors. Tactics included YouTube videos, TV ads, social media, and gifts for athletes' mothers. The campaign was successful in combining sports prestige with motherhood sentimentality, driving $100 million in incremental 2010 sales and highest market share.
TV advertising content and execution of P&G
Applied the learnings about advertising message – content and execution. Assessed the ability of a brand/company/service to effectively use TV advertising as part of an integrated marketing communication plan in more than one country and developed recommendations that would make this communication more effective.
P&G - Thank you Mom
P&G launched its largest marketing campaign ever, "Thank You, Mom", to promote its brands and increase sales. The campaign began 100 days before the 2012 London Olympics and featured videos thanking mothers for their role in raising athletes. P&G became an official sponsor of the Olympics and aired commercials on TV and online sharing real stories of Olympians and their mothers. The campaign aimed to boost brand awareness and loyalty among women while driving $100 million in incremental sales.
P&G in Sochi 2014: Analysis & Evaluation of the Sponsorship
This document analyzes P&G's sponsorship of the 2014 Sochi Olympics. It discusses P&G's brand portfolio and the top 3 brands used in Sochi. It describes P&G's sponsorship activities on and off site, including a family home for visitors. The document also evaluates P&G's advertising strategy of emotional and spiritual appeals and visibility, and examines factors that influence individuals and groups. It concludes by suggesting constant reinforcement of the spiritual message and changing the "mom" theme to be more inclusive.
PR assignment
P&G launched the "Thank You, Mom" campaign during the 2010 London Olympics to sponsor athletes and thank moms. The campaign aimed to increase brand awareness, drive $500 million in additional global sales, and boost loyalty. P&G created emotional videos thanking moms that were shared widely on social media. The campaign recognized moms' role in raising athletes but did not strongly associate the message with P&G brands. While it increased awareness, the campaign's effectiveness was limited by not clearly linking the content with P&G products.
Imc p&g
Procter & Gamble launched their "Thank you, Mom" campaign in 2012 before the London Olympic Games. The campaign targeted mothers to create an emotional connection and show appreciation for mothers. It featured stories of Olympic athletes and their mothers who supported them. While not promoting specific products, the campaign unified P&G's brands and increased brand recognition by personalizing the company. It utilized various media channels and encouraged users to create their own thank you messages, helping the campaign spread widely. The success of the "Thank you, Mom" campaign demonstrated how creating an emotional appeal through a unified marketing message can significantly impact consumers' perceptions of a brand.
Procter and Gamble Marketing Management
market segmentation
marketing mix
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Promotion
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Proctor and gamble
Procter & Gamble is a large manufacturing company founded in 1837 by William Procter and James Gamble. It is headquartered in Cincinnati, Ohio and produces a wide range of consumer goods that are sold in over 180 countries. Some of its biggest brands generating over $1 billion in annual sales each include Tide, Bounty, Charmin, Crest, Dawn, Downy, Febreze, Gain, Gillette, Head & Shoulders, Olay, Oral-B and many others. P&G focuses on brand loyalty, innovation, and an extensive multi-channel distribution and promotion strategy to remain successful globally against competitors like Hindustan Unilever.
Procter and Gamble - Harvard Business Review Case Study
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P&G case study
P&G is a global consumer goods company known for brands like Ivory soap, Crisco, and Tide. It was founded in 1837 in Cincinnati, Ohio. The document evaluates P&G's expansion strategies in the 1980s under previous CEOs and after 2010 under CEO McDonald, focusing on marketing approaches like establishing product websites and Facebook pages, mobile marketing, celebrity endorsements, and targeting the growing Indian market. A SWOT analysis identifies strengths in brand portfolio and distribution but also weaknesses in online leadership. The five forces model is discussed. The conclusion is that P&G's current competitive strategy has been successful but should continue adapting to competitors.
Mc donald’s
McDonald's is a global fast food chain with over 30,000 restaurants in 100+ countries. It was founded in 1954 and now serves over 46 million customers daily. McDonald's has been able to grow its brand recognition and global presence through consistent quality food, operational efficiency, and capitalizing on global opportunities. In India, McDonald's entered in 1996 and has focused on making experiences family-friendly while targeting different income groups. Their promotional strategies aim to get new customers, encourage upgrading orders, and develop customer loyalty through family experiences and affordable options.
Procter&Gamble.
Procter & Gamble (P&G) is a global consumer goods company founded in the US over 173 years ago that provides household cleaning, personal care, and food products to over 180 countries. P&G brought revolutionary disposable diapers to China by developing higher quality products tailored to Chinese consumers, conducting extensive consumer research, and investing heavily in advertising campaigns promoting the health and sleep benefits of diapers. Through these efforts, Pampers became the top-selling diaper brand in China, capturing over 30% of the $1.4 billion market.
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During my time in my "Advertising" Course at Ithaca College, I worked in a team to produce a mock advertising campaign for Mentos mints. This pan provide information from our situational analysis, to strategy to creative executions.
Procter & Gamble
P&G is an American consumer goods company founded in 1837 and headquartered in Cincinnati, Ohio. It has a presence in 80 countries with over $78 billion in annual revenue and 100,000 employees. P&G has a dozen $1 billion brands in its portfolio like Tide, Gillette, and Ivory. The company invests $2 billion annually in R&D and partners with third parties for over 80% of its innovation. P&G uses consumer insights and celebrity endorsements to build strong brands and employs digital and social media marketing. It faces competition from other consumer goods companies and risks from product recalls and mergers.
Case study on Simon Jersey
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P & G
Procter & Gamble initially failed to break into the Chinese diaper market with Pampers in 1998 due to cultural norms around cloth diaper usage and early potty training. To overcome obstacles, P&G conducted extensive market research to understand Chinese consumer needs and launched an advertising campaign emphasizing the sleep benefits of Pampers, backed by clinical studies. P&G also improved product quality, increased accessibility through Chinese manufacturing, and invested heavily in long-term advertising to educate the Chinese market and make Pampers the dominant brand. As a result, Pampers is now the top-selling diaper brand in China.
Procter&Gamble:Marketing Capabilities
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Procter and Gamble Marketing Management
market segmentation
marketing mix
Positioning
Channels of distribution
Branding
Promotion
SWOT Analysis
PASTEL Analysis
Micro and Macro Envt
Integrated Marketing Communications
Proctor and gamble
Procter & Gamble is a large manufacturing company founded in 1837 by William Procter and James Gamble. It is headquartered in Cincinnati, Ohio and produces a wide range of consumer goods that are sold in over 180 countries. Some of its biggest brands generating over $1 billion in annual sales each include Tide, Bounty, Charmin, Crest, Dawn, Downy, Febreze, Gain, Gillette, Head & Shoulders, Olay, Oral-B and many others. P&G focuses on brand loyalty, innovation, and an extensive multi-channel distribution and promotion strategy to remain successful globally against competitors like Hindustan Unilever.
Procter and Gamble - Harvard Business Review Case Study
Procter & Gamble is an American multinational consumer goods company founded in Cincinnati, Ohio in 1837. It produces a wide range of cleaning agents and personal care products. P&G's approach is to acquire or partner with smaller companies on a trial basis to learn from their successes before making larger commitments. The company's purpose is to improve customers' lives through continued innovation to reach more consumers globally. Key factors in P&G's success include investment in R&D and innovation, a global business model, collaborations beyond the company, and effective marketing strategies.
Marketing Management of P&G India by AKSHAY GAUTAM
I have made this ppt for my marketing management project. Do share it only for reference. Show some hard work and make one(better than this) on your own. Good Luck!!!
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this presentation is about procter and gamble .discuss its history and products and brands.reasons for its success and advertisments and sponsorship.net sales
Frooit
Parle Agro is an Indian company that was founded in 1984. It started by producing beverages and later expanded into bottled water, packaging, and confectionaries. One of its most successful products was Frooti mango drink, launched in 1985. Frooti became very popular in India due to its unique tetra pack packaging and positioning as a healthy drink for kids. However, over time Frooti's sales started declining due to stagnation. Parle Agro revamped Frooti in 2001 with a campaign centered around a mysterious character called "Digen Verma" to generate buzz and appeal to youth.
P&G case study
P&G is a global consumer goods company known for brands like Ivory soap, Crisco, and Tide. It was founded in 1837 in Cincinnati, Ohio. The document evaluates P&G's expansion strategies in the 1980s under previous CEOs and after 2010 under CEO McDonald, focusing on marketing approaches like establishing product websites and Facebook pages, mobile marketing, celebrity endorsements, and targeting the growing Indian market. A SWOT analysis identifies strengths in brand portfolio and distribution but also weaknesses in online leadership. The five forces model is discussed. The conclusion is that P&G's current competitive strategy has been successful but should continue adapting to competitors.
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McDonald's is a global fast food chain with over 30,000 restaurants in 100+ countries. It was founded in 1954 and now serves over 46 million customers daily. McDonald's has been able to grow its brand recognition and global presence through consistent quality food, operational efficiency, and capitalizing on global opportunities. In India, McDonald's entered in 1996 and has focused on making experiences family-friendly while targeting different income groups. Their promotional strategies aim to get new customers, encourage upgrading orders, and develop customer loyalty through family experiences and affordable options.
Procter&Gamble.
Procter & Gamble (P&G) is a global consumer goods company founded in the US over 173 years ago that provides household cleaning, personal care, and food products to over 180 countries. P&G brought revolutionary disposable diapers to China by developing higher quality products tailored to Chinese consumers, conducting extensive consumer research, and investing heavily in advertising campaigns promoting the health and sleep benefits of diapers. Through these efforts, Pampers became the top-selling diaper brand in China, capturing over 30% of the $1.4 billion market.
Interactive Portfolio AmaFinal
This résumé summarizes Amani Latif's qualifications for a position utilizing strong communication, quick thinking, and interactive skills. They have experience developing integrated marketing campaigns, including for Subway Sandwiches Alberta and Volkswagen Golf 2015. Their education includes a Creative Advertising Diploma from Seneca College expected in Spring 2016. They have volunteered with AdClub of Toronto and mentored at Seneca College, and attended strategy workshops and industry events. References and a portfolio are available upon request.
Mentos Advertising Campaign
During my time in my "Advertising" Course at Ithaca College, I worked in a team to produce a mock advertising campaign for Mentos mints. This pan provide information from our situational analysis, to strategy to creative executions.
Procter & Gamble
P&G is an American consumer goods company founded in 1837 and headquartered in Cincinnati, Ohio. It has a presence in 80 countries with over $78 billion in annual revenue and 100,000 employees. P&G has a dozen $1 billion brands in its portfolio like Tide, Gillette, and Ivory. The company invests $2 billion annually in R&D and partners with third parties for over 80% of its innovation. P&G uses consumer insights and celebrity endorsements to build strong brands and employs digital and social media marketing. It faces competition from other consumer goods companies and risks from product recalls and mergers.
Case study on Simon Jersey
Simon Jersey is a UK-based corporate uniform brand that ran a 2012 Facebook sweepstakes campaign using SocialAppsHQ's app to get customer feedback and increase brand awareness. The campaign received over 300 entries from fans who were asked to rate Simon Jersey's products and services. Winners received a 10% discount, and the campaign engaged fans by regularly posting updates and reminders. It was successful in driving traffic to the site and finding new customers during the festive season.
P & G
Procter & Gamble initially failed to break into the Chinese diaper market with Pampers in 1998 due to cultural norms around cloth diaper usage and early potty training. To overcome obstacles, P&G conducted extensive market research to understand Chinese consumer needs and launched an advertising campaign emphasizing the sleep benefits of Pampers, backed by clinical studies. P&G also improved product quality, increased accessibility through Chinese manufacturing, and invested heavily in long-term advertising to educate the Chinese market and make Pampers the dominant brand. As a result, Pampers is now the top-selling diaper brand in China.
Procter&Gamble:Marketing Capabilities
Procter & Gamble (P&G) was founded in 1837 by William Procter and James Gamble. Over the years, P&G has acquired many other brands and become a global leader in consumer goods. It manages over two dozen $1 billion brands. Some iconic P&G brands include Tide, Pampers, Crest, Always, and Ivory, which were breakthrough products that created or dominated their categories. P&G has focused on innovation through research and development as well as marketing directly to consumers through various strategies including advertising, digital marketing, social media, sponsorships, and celebrity endorsements.
Digital campaign for brand Fogg
Fogg aims to build its brand presence online through a social media marketing campaign. The objectives are to reach a larger millennial audience, gain consumer insights, and build the Fogg brand. The proposed campaign includes social media activations through promotions on Facebook and Instagram, contests and giveaways, and a social cause campaign around elections in India. Analytics will track campaign performance and the results will be used to refine future strategy.
STRAT: Chipotle-1
At Biola University, in our Strategic Management, I worked with my group partners to choose our project, Chipotle Mexican Grill. This course has a fifteen-week capstone that my group and I worked on our project, Chipotle Mexican Grill. We are split our work on our categories into a problem statement, situational analysis, SWOT Analysis and new sources of Competitive Advantage, and Recommendations. We are required to include our speaker's notes on each slide that we use to passing the ball to each other that we share our work. We will deliver our final formal PowerPoint presentations in front of panelists. However, due to the coronavirus situation, we will deliver our final formal PowerPoint presentations to canvas (online) that allow the professor to grade on it.
Old spice digital marketing strategy
The Old Spice digital marketing strategy targets men ages 18-30 and women within the same age range. The campaign goals are to gain new customers, maintain loyal customers, and stay ahead of competition through innovation and appealing messaging. The key idea is that Old Spice allows a man to smell great while still being masculine. Social media, viral videos, television ads including the Super Bowl, and mobile advertising will be used to promote this message to the target audiences. The budget for 2014 is $29 million with performance measured by increases in social media metrics and product sales.
Sprinkles cupcakes
Sprinkles is a cupcake bakery founded in 2005 with 12 locations in the US. It currently has a social media presence on Facebook, Twitter, Pinterest, Instagram, YouTube, Google+, and LinkedIn. The objectives of the new social media strategy are to increase engagement with customers, develop relationships with influencers, and organize online contests. The target audiences are achievers, socially conscious individuals, and needs-driven impulse buyers. The strategy proposes redesigning the website and developing a mobile app to order cupcakes, improving the current social media profiles, and creating profiles on new platforms like Pheed and Hootsuite while tracking engagement metrics.
Tropicana case study
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P&G has a long history of innovation in product development and marketing dating back to 1887. It focuses on maintaining existing popular products, developing new related products, and innovating new products from scratch. P&G invests heavily in R&D and consumer research, conducting over 20,000 studies annually. It aims to have a deep understanding of customers and their needs. P&G uses a variety of marketing strategies including brand management, celebrity endorsements, digital/social media, and interactive community promotions. It strives to reach 5 billion consumers worldwide through continuously evolving its innovative marketing capabilities.
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This presentation is about the American goods sales company Procter and Gamble and its marketing capabilities.
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Procter & Gamble is one of the largest consumer goods companies in the world. To achieve its goal of serving every consumer possible, P&G has had to become a big marketer through extensive market research, product innovation, and employing diverse marketing strategies. P&G spends over $500 million annually on market research involving surveys and focus groups to understand consumer needs and behavior. It introduces breakthrough products through innovation and massive advertising campaigns. P&G's marketing efforts include TV, digital, and social media advertising as well as endorsements, sponsorships, and community initiatives to effectively reach all consumer segments globally.
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Digital digest 1 Procter & Gamble
- 1. Procter & Gamble Digital Digest #1 MRK634SBB Professor: Jyoti Sharma Prepared by: Anastasiia Ponomareva
- 2. Content Plan • About the Company • Ad Campaign: P&G 'Thank You, Mom' • My Point of View • 3d Party News • Work Cited
- 3. About Procter & Gamble • Industry: Consumer goods • The Company operates through five segments: Beauty; Grooming; Health Care; Fabric & Home Care, and Baby, Feminine & Family Care. • Procter & Gamble sells its products in approximately 180 countries using different places from grocery stores, distributors to pharmacies. • P&G's most recognizable brands: Secret, Oral-B, Pampers, Febreze, Swiffer, Olay, Old Spice, Safeguard, Head & Shoulders, Pantene, Venus, Febreze, Mr. Clean.
- 4. P&G 'Thank You, Mom' Campaign Ad: "Strong" Procter & Gamble, an Olympic Partner, creates different versions of the campaign every two years for The Olympic Games. The slogan for these ads is “P&G - Proud sponsor of Moms”. This advertising shows Olympic champions and their mothers. The campaign represents what difficulties the champion passed through in order to be at the top of the pedestal. But the most important accent is on their mothers, the ones who could raise champions. (Figure 1. Retrieved from https://www.youtube.com/watch?v=rdQrwBVRzEg)
- 5. My Point of View As for me, Procter & Gamble has made a great thing. I have watched five different campaigns, and each time I had the same feeling - tears appeared in my eyes. The music is in perfect harmony with the images, that makes these ads really emotional. Except the idea that we should be grateful to our mothers, the main aim was to build a strong special connection with customers through this ad. Every time a person sees P&G products, s/he remembers those campaigns and get special feelings about the brand.
- 6. 3d Party News - Business Wire “P&G touches and improves the lives of about 4.4 billion people around the world with its portfolio of trusted, quality brands” Business Wire said about P&G. The media company reported that Procter & Gamble Canada had launched a nationwide P&G Thank You Mom campaign, in order to revel 100 days until the Opening Ceremony of the London 2012 Olympic Games. The campaign showed athletes thanking their mothers for efforts and painstaking that they had given. Business Wire mentioned that “It was the biggest campaign in P&G’s 174- year history.”
- 7. Work Cited Business Wire. 2012. Procter & Gamble Launches Global ‘Thank You Mom’ Campaign In Celebration Of 100 Days To Go Until The London 2012 Olympic Games. Businesswire.com. Retrieved from: https://www.businesswire.com/news/home/20120417006777/en/Procter- Gamble-Launches-Global-‘Thank-Mom’-Campaign Procter & Gamble, 2016. P&G 'Thank You, Mom' Campaign Ad: "Strong" (Rio 2016 Olympics). Retrieved from: https://www.youtube.com/watch?v=rdQrwBVRzEg P&G Everyday Canada. 2020. P&G Everyday Canada. Retrieved from: https://www.pgeveryday.ca
- 8. Thank You for Your Attention!