Digital Dealer 18 - It’s Not about Likes It’s about Sales
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Learn how you can increase web traffic, phone calls, internet leads and ultimately sell more cars by using quality content and Facebook's ad tools. Kate Frost and Aj Maida use Papa's Dodge as an example during Digital Dealer 18 in Tampa, FL.
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Digital Dealer 18 - It’s Not about Likes It’s about Sales
- 1. It’s NOT Social Media it’s Social Commerce – It’s Not about Likes It’s about Sales KATE FROST & AJ MAIDA Kate Frost | Kate Frost Inc | President | kate@katefrostinc.com AJ Maida | Papa’s Dodge | Director Digital Marketing | ajmaida@papasdodge.com
- 2. @katefrost_inc | @ajmaida AJ Maida @ajmaida /papasdodgejeep ajmaida@papasd odge.com Kate Frost @katefrost_inc /katefrostinc kate@katefros tinc.com
- 3. TAKEAWAYS • How to get sales from Social • Ways to drive traffic to your website • Types of content that works • It’s called a strategy because you need to strategize @katefrost_inc | @ajmaida
- 5. STRATEGIZE
- 6. CREATE CONTENT @katefrost_inc | @ajmaida BRANDING
- 7. CREATE CONTENT @katefrost_inc | @ajmaida LOCAL NEWS
- 8. CREATE CONTENT @katefrost_inc | @ajmaida MODEL SPECIFIC
- 9. CREATE CONTENT @katefrost_inc | @ajmaida HOLIDAYS
- 10. CREATE CONTENT @katefrost_inc | @ajmaida MEMES
- 11. CREATE CONTENT @katefrost_inc | @ajmaida TRENDING
- 12. CREATE CONTENT @katefrost_inc | @ajmaida INSPIRING
- 13. CREATE CONTENT @katefrost_inc | @ajmaida CUSTOMER STORIES
- 14. CREATE CONTENT @katefrost_inc | @ajmaida FUNNY
- 15. GET IT SEEN @katefrost_inc | @ajmaida
- 16. ADVERTISING OPTIONS @katefrost_inc | @ajmaida 1. Boosted Posts 2. Polk Data – in or near market 3. Custom Audience – email match
- 17. BOOSTED POSTS @katefrost_inc | @ajmaida FUNNY
- 18. BOOSTED POSTS @katefrost_inc | @ajmaida FUNNY
- 19. BOOSTED POSTS @katefrost_inc | @ajmaida FUNNY
- 20. CUSTOM AUDIENCE @katefrost_inc | @ajmaida FUNNY 3 DAYS 160 CLICKS .14 A CLICK 24 HOURS 41 CLICKS .18 A CLICK
- 21. POLK DATA @katefrost_inc | @ajmaida FUNNY
- 22. GET LEADS @katefrost_inc | @ajmaida FUNNY
- 23. GET LEADS @katefrost_inc | @ajmaida FUNNY
- 24. GET LEADS @katefrost_inc | @ajmaida FUNNY
- 25. TRACK GROWTH @katefrost_inc | @ajmaida FUNNY
- 26. GROW LOCAL FANS @katefrost_inc | @ajmaida FUNNY
- 27. GROW LOCAL FANS @katefrost_inc | @ajmaida FUNNY
- 28. TRACK GROWTH @katefrost_inc | @ajmaida FUNNY
- 29. GET STARTED! @katefrost_inc | @ajmaida FUNNY• Strategize • Develop content • Get it seen • Track the results & adjust accordingly
- 30. Kate Full Name: Company: Job Title : Email: Kate Frost Kate Frost Inc. President kate@katefrostinc.com Share an important takeaway you received from this session using hashtag #DD18 for a chance to win an iPad. Aj Full Name: Company: Job Title : Email: Aj Maida Papa’s Dodge Director Digital Marketing ajmaida@papasdodge.com
Editor's Notes
- What are the dealerships goals? Drive traffic? Increase branding? Promote customer service? Be a voice in the community?
- Look at what you’ve been doing? Has it worked? What would you change? Social media constantly evolves – not even 2 years ago these posts contained no photos and were extremely long. That wouldn’t work well today.
- We post every day and always include an image.
- We post every day and always include an image.
- We post every day and always include an image.
- We post every day and always include an image.
- We post every day and always include an image.
- We post every day and always include an image.
- We post every day and always include an image.
- We post every day and always include an image.
- We post every day and always include an image.
- We post every day and always include an image.
- We post every day and always include an image.
- We post every day and always include an image.
- We post every day and always include an image.
- We post every day and always include an image.
- We post every day and always include an image.
- We post every day and always include an image.
- We post every day and always include an image.
- We post every day and always include an image.
- We post every day and always include an image.
- We post every day and always include an image.
- We post every day and always include an image.
- We post every day and always include an image.
- We post every day and always include an image.
- We post every day and always include an image.