Rotating slides containing digital strategy facts and tips at Digital Content Connect on March 18, 2016

1. March 18, 2016
8:30am - 3:00pm
Harvard i-lab
A Day in the Life of
a Digital Strategist
#DigStrat

2. 8:30am – 9:15am Breakfast and Registration
9:15am – 9:30am Opening Remarks
9:30am – 10:30am Keynote Presentation: Vala Afshar
10:30am – 10:45am Break
10:45am – 11:15am Social Listening
11:15am – 11:30am Writing for the Web
11:30am – 12:00pm Email
12:00pm – 12:15pm Instagram and Snapchat
12:15pm – 1:00pm Lunch
1:00pm – 1:15pm Team Collaboration
1:15pm – 1:45pm Paid Social
1:45pm – 2:00pm Browser and Work Hacks
2:00pm – 2:15pm Break
2:15pm – 2:45pm Analytics
2:45pm – 3:00pm Wrap Up
Schedule

3. Join the conversation on Twitter
#DigStrat

5. Popular Visual
Facebook Post

6. There is a lot of noise in social listening.
How do you listen? What tools do you use?

7. Source: Nielsen Norman Group
Visitors leave sites in 10-20 seconds.
After 20 seconds, they are more likely to
stay for several minutes.

8. March 18, 2016
8:30am - 3:00pm
Harvard i-lab
A Day in the Life of
a Digital Strategist
#DigStrat

9. From 2011 to 2015, mobile traffic to the
Gazette Website has significantly increased.

10. Test the readability of your website’s copy at
www.readability-score.com or use Microsoft
Word’s readability check.

11. Have you checked out Harvard’s writing for
web resources?
http://guidelines.hwp.harvard.edu/writing-for-the-web

12. People check their email about 77 times
per day.
Source: Gloria Mark, Professor of Informatics,
University of California, Irvine

13. In 2015, 55% of emails were opened on
mobile.
Source: Litmus

14. March 18, 2016
8:30am - 3:00pm
Harvard i-lab
A Day in the Life of
a Digital Strategist
#DigStrat

15. Join the conversation on Twitter
#DigStrat

16. Have you checked out Harvard’s email
guidelines?
http://guidelines.hwp.harvard.edu/email

17. Instagram has 400 million monthly
active users.

18. Instagram posts with a location receive 79%
higher engagement.
Source: Simply Measured

19. Despite more brands posting videos on
Instagram than ever before (13.2% of all
posts), photos still see higher average
engagement.
Source: Simply Measured

20. March 18, 2016
8:30am - 3:00pm
Harvard i-lab
A Day in the Life of
a Digital Strategist
#DigStrat

21. 8:30am – 9:15am Breakfast and Registration
9:15am – 9:30am Opening Remarks
9:30am – 10:30am Keynote Presentation: Vala Afshar
10:30am – 10:45am Break
10:45am – 11:15am Social Listening
11:15am – 11:30am Writing for the Web
11:30am – 12:00pm Email
12:00pm – 12:15pm Instagram and Snapchat
12:15pm – 1:00pm Lunch
1:00pm – 1:15pm Team Collaboration
1:15pm – 1:45pm Paid Social
1:45pm – 2:00pm Browser and Work Hacks
2:00pm – 2:15pm Break
2:15pm – 2:45pm Analytics
2:45pm – 3:00pm Wrap Up
Schedule

22. Facebook images posted via Instagram
get 23% more engagement than native
posts.
Source: Buzzsumo

23. Snapchat has 100 million daily
active users.

24. Snapchat has 8 billion
daily video views.

25. Have you checked out Harvard’s social
media guidelines?
http://guidelines.hwp.harvard.edu/social-media

26. March 18, 2016
8:30am - 3:00pm
Harvard i-lab
A Day in the Life of
a Digital Strategist
#DigStrat

27. Join the conversation on Twitter
#DigStrat

28. Since its 2013 launch, Slack has more than
1 million daily active users & 93% of people
who try Slack keep using it.

29. Social media ad spending is likely
to exceed $35 billion in 2017.
Source: eMarketer

30. The average organic reach for
Facebook posts is 2.6% of a brand’s
audience, showing Facebook’s
emphasis on paid posts.
Source: Localytics

31. Promoted tweets have shown
average engagement rates of 1-3%.
Source: Adweek

32. March 18, 2016
8:30am - 3:00pm
Harvard i-lab
A Day in the Life of
a Digital Strategist
#DigStrat

33. Optimize Link
Posts

34. Browser extensions to add to your arsenal
●Pocket
●Buffer
●Klout
●Bit.ly
●LastPass
●Roboform
●One Tab
●RiteTag
●Check My Links
●Social Analytics
●Firebug
●Mozbar
●Rapportive
●Social Fixer
●StayFocusd
●Window Resizer

35. Many analytics tools for different purposes