Media Wheel of fortune looks at the considerations across all paid media channels to be taken into account when considering media in-housing in Ireland 2019
1. WHEEL OF
MISFORTUNE
MEDIA BUYING IN IRELAND 2019
MAKING SENSE OF THE MEDIA BUYING GAME
8+SUPPLYPOINTS
1SU
PPLYPOINTS
MARKET SUPPLY
5SUPPLYPO
INTS
100+SUPPLYPOINTS
OUTDOOR
CINEMA TV
PROGRAMMATIC
RADIO
PRESS SOCIAL
SEARCH
6+SUPPLYPOINTS
6 SUPPLY POINTS 3 OR 4 SUPPLY POINTS
1MAINSUPPLYPOINT
NOTECHREQUIRED
NOTE
CHREQUIRED
TECHNOLOGY
NOTECHREQ
UIRED
4-6PIECESREQUIRED
NOTECHREQUIREDS
NO TECH REQUIRED 0 - 2 PIECES REQUIRED
1PIECESREQUIRED
VERYSTABLE
VE
RYSTABLE
MARKET CONDITIONS
VERYSTAB
LE
VERYDYNAMIC
VERYSTABLE
VERY STABLE HIGH STABILITY
VERYSTABLE
13+KEYFORMATS
3KEY
FORMATS
AD FORMATS
6KEYFOR
MATS
10KEYFORMATS
4+KEYFORMATS
6+ KEY FORMATS 24 KEY FORMATS
7KEYFORMATS
0-1TOOLS
0-1
TOOLS
PLANNING TOOLS
0-2TOO
LS
0-4TOOLS
0-1TOOLS
0-2 TOOLS 0-4 TOOLS
0-3TOOLS
NO
NO
D2 TRADINING*
NO
YES
NO
NO YES
YES
2. WHEEL OF
MISFORTUNE
MEDIA BUYING IN IRELAND 2019
MAKING SENSE OF THE MEDIA BUYING GAME
8+SUPPLYPOINTS
1SU
PPLYPOINTS
MARKET SUPPLY
5SUPPLYPO
INTS
100+SUPPLYPOINTS
OUTDOOR
CINEMA TV
PROGRAMMATIC
RADIO
PRESS SOCIAL
SEARCH
6+SUPPLYPOINTS
6 SUPPLY POINTS 3 OR 4 SUPPLY POINTS
1MAINSUPPLYPOINT
NOTECHREQUIRED
NOTE
CHREQUIRED
TECHNOLOGY
NOTECHREQ
UIRED
4-6PIECESREQUIRED
NOTECHREQUIREDS
NO TECH REQUIRED 0 - 2 PIECES REQUIRED
1PIECESREQUIRED
VERYSTABLE
VE
RYSTABLE
MARKET CONDITIONS
VERYSTAB
LE
VERYDYNAMIC
VERYSTABLE
VERY STABLE HIGH STABILITY
VERYSTABLE
13+KEYFORMATS
3KEY
FORMATS
AD FORMATS
6KEYFORMATS
10KEYFORMATS
4+KEYFORMATS
6+ KEY FORMATS 24 KEY FORMATS
7KEYFORMATS
0-1TOOLS
0-1
TOOLS
PLANNING TOOLS
0-2TOO
LS
0-4TOOLS
0-1TOOLS
0-2 TOOLS 0-4 TOOLS
0-3TOOLS
NO
NO
D2 TRADINING*
NO
YES
NO
NO YES
YES