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WHEEL OF
MISFORTUNE
MEDIA BUYING IN IRELAND 2019
MAKING SENSE OF THE MEDIA BUYING GAME
8+SUPPLYPOINTS
1SU
PPLYPOINTS
MARKET SUPPLY
5SUPPLYPO
INTS
100+SUPPLYPOINTS
OUTDOOR
CINEMA TV
PROGRAMMATIC
RADIO
PRESS SOCIAL
SEARCH
6+SUPPLYPOINTS
6 SUPPLY POINTS 3 OR 4 SUPPLY POINTS
1MAINSUPPLYPOINT
NOTECHREQUIRED
NOTE
CHREQUIRED
TECHNOLOGY
NOTECHREQ
UIRED
4-6PIECESREQUIRED
NOTECHREQUIREDS
NO TECH REQUIRED 0 - 2 PIECES REQUIRED
1PIECESREQUIRED
VERYSTABLE
VE
RYSTABLE
MARKET CONDITIONS
VERYSTAB
LE
VERYDYNAMIC
VERYSTABLE
VERY STABLE HIGH STABILITY
VERYSTABLE
13+KEYFORMATS
3KEY
FORMATS
AD FORMATS
6KEYFOR
MATS
10KEYFORMATS
4+KEYFORMATS
6+ KEY FORMATS 24 KEY FORMATS
7KEYFORMATS
0-1TOOLS
0-1
TOOLS
PLANNING TOOLS
0-2TOO
LS
0-4TOOLS
0-1TOOLS
0-2 TOOLS 0-4 TOOLS
0-3TOOLS
NO
NO
D2 TRADINING*
NO
YES
NO
NO YES
YES
WHEEL OF
MISFORTUNE
MEDIA BUYING IN IRELAND 2019
MAKING SENSE OF THE MEDIA BUYING GAME
8+SUPPLYPOINTS
1SU
PPLYPOINTS
MARKET SUPPLY
5SUPPLYPO
INTS
100+SUPPLYPOINTS
OUTDOOR
CINEMA TV
PROGRAMMATIC
RADIO
PRESS SOCIAL
SEARCH
6+SUPPLYPOINTS
6 SUPPLY POINTS 3 OR 4 SUPPLY POINTS
1MAINSUPPLYPOINT
NOTECHREQUIRED
NOTE
CHREQUIRED
TECHNOLOGY
NOTECHREQ
UIRED
4-6PIECESREQUIRED
NOTECHREQUIREDS
NO TECH REQUIRED 0 - 2 PIECES REQUIRED
1PIECESREQUIRED
VERYSTABLE
VE
RYSTABLE
MARKET CONDITIONS
VERYSTAB
LE
VERYDYNAMIC
VERYSTABLE
VERY STABLE HIGH STABILITY
VERYSTABLE
13+KEYFORMATS
3KEY
FORMATS
AD FORMATS
6KEYFORMATS
10KEYFORMATS
4+KEYFORMATS
6+ KEY FORMATS 24 KEY FORMATS
7KEYFORMATS
0-1TOOLS
0-1
TOOLS
PLANNING TOOLS
0-2TOO
LS
0-4TOOLS
0-1TOOLS
0-2 TOOLS 0-4 TOOLS
0-3TOOLS
NO
NO
D2 TRADINING*
NO
YES
NO
NO YES
YES

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Media in-housing in Ireland

  • 1. WHEEL OF MISFORTUNE MEDIA BUYING IN IRELAND 2019 MAKING SENSE OF THE MEDIA BUYING GAME 8+SUPPLYPOINTS 1SU PPLYPOINTS MARKET SUPPLY 5SUPPLYPO INTS 100+SUPPLYPOINTS OUTDOOR CINEMA TV PROGRAMMATIC RADIO PRESS SOCIAL SEARCH 6+SUPPLYPOINTS 6 SUPPLY POINTS 3 OR 4 SUPPLY POINTS 1MAINSUPPLYPOINT NOTECHREQUIRED NOTE CHREQUIRED TECHNOLOGY NOTECHREQ UIRED 4-6PIECESREQUIRED NOTECHREQUIREDS NO TECH REQUIRED 0 - 2 PIECES REQUIRED 1PIECESREQUIRED VERYSTABLE VE RYSTABLE MARKET CONDITIONS VERYSTAB LE VERYDYNAMIC VERYSTABLE VERY STABLE HIGH STABILITY VERYSTABLE 13+KEYFORMATS 3KEY FORMATS AD FORMATS 6KEYFOR MATS 10KEYFORMATS 4+KEYFORMATS 6+ KEY FORMATS 24 KEY FORMATS 7KEYFORMATS 0-1TOOLS 0-1 TOOLS PLANNING TOOLS 0-2TOO LS 0-4TOOLS 0-1TOOLS 0-2 TOOLS 0-4 TOOLS 0-3TOOLS NO NO D2 TRADINING* NO YES NO NO YES YES
  • 2. WHEEL OF MISFORTUNE MEDIA BUYING IN IRELAND 2019 MAKING SENSE OF THE MEDIA BUYING GAME 8+SUPPLYPOINTS 1SU PPLYPOINTS MARKET SUPPLY 5SUPPLYPO INTS 100+SUPPLYPOINTS OUTDOOR CINEMA TV PROGRAMMATIC RADIO PRESS SOCIAL SEARCH 6+SUPPLYPOINTS 6 SUPPLY POINTS 3 OR 4 SUPPLY POINTS 1MAINSUPPLYPOINT NOTECHREQUIRED NOTE CHREQUIRED TECHNOLOGY NOTECHREQ UIRED 4-6PIECESREQUIRED NOTECHREQUIREDS NO TECH REQUIRED 0 - 2 PIECES REQUIRED 1PIECESREQUIRED VERYSTABLE VE RYSTABLE MARKET CONDITIONS VERYSTAB LE VERYDYNAMIC VERYSTABLE VERY STABLE HIGH STABILITY VERYSTABLE 13+KEYFORMATS 3KEY FORMATS AD FORMATS 6KEYFORMATS 10KEYFORMATS 4+KEYFORMATS 6+ KEY FORMATS 24 KEY FORMATS 7KEYFORMATS 0-1TOOLS 0-1 TOOLS PLANNING TOOLS 0-2TOO LS 0-4TOOLS 0-1TOOLS 0-2 TOOLS 0-4 TOOLS 0-3TOOLS NO NO D2 TRADINING* NO YES NO NO YES YES