This document outlines how to convert to inbound marketing. It discusses moving from Marketing 1.0 which focused on the 4Ps of marketing to Marketing 2.0 and modern marketing which focuses on the customer. It recommends using permission marketing and inbound marketing approaches. These involve first getting permission from customers by solving their problems authentically and then preserving their permission over time through quality engagement.

1. HOW TO CONVERT TO
“INBOUND MARKETING”

2. SELF-INTERVIEW

4. customer
business
Marketer

5. MARKETING 1.0
 “Product is the king”
 No competitors
 No option
4Ps concept :
 Product: (feature, benefit, Value)
 Price: ( suitable for targeted audience)
 Place: (distribution)
 Promotion: (offers, Ads, SM, T.V………)

6. FEATURES-BENEFIT-VALUE MAP

7. MARKETING 2.0
 “Customer is the king’
 Competitors
 More Options
STP concept:

8. SEGMENTATION
personal
• age
• gender
• Occupation social
• family
• Culture
• Class
• relationship
psychological
• Interests
• Worldview
• problems
• behavior

9. TARGETING

10. POSITIONING
 Desired Message “claim & evidence ”
 Change believes in mind.
 Emotional marketing ,,,,

11. claim authenticity
‫الـ‬ ‫اهتمام‬ ‫زاااااااااد‬Marketers‫بالـ‬Positioning‫حساب‬ ‫على‬
‫الـ‬Authenticity
‫الـ‬ ‫ثقة‬ ‫خلى‬Customers‫تقل‬

12. MODERN MARKETING
passive
Active
customer
listener
promoter

14. HOW?!
‫الـ‬Modern Marketing:‫الناس‬ ‫ثقافة‬ ‫فى‬ ‫تاثير‬ ‫فن‬ ‫هو‬
 The art of influencing people
(school of marketing)
‫التاثير‬ ‫فى‬ ‫طريقتين‬ ‫في‬:
(1‫ثقافتهم‬ ‫من‬ ‫وتغير‬ ‫ليهم‬ ‫مشكلة‬ ‫بيها‬ ‫تحل‬ ‫حاجة‬ ‫لهم‬ ‫تخترع‬ ‫انك‬.Steve
job
(2‫تفيدهم‬ ‫حاجة‬ ‫تعلمهم‬ ‫انك‬

15. Permission
marketing
Inbound
marketing

16. PERMISSION MARKETING

17. ‫ال‬ ‫درجات‬PERMISSION
like subscribe ∞

18. HOW!
 Permission for reason
1) Solving problem
2) Authentic

19. PRESERVING THE PERMISSION
time
quality

20. WHAT YOU SEE??

21. INBOUND MARKETING METHODLOGY