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H THE DIGITAL CONTENT MARKET…
WHAT IS YOUR NEXT BEST ACTION?
Martyn Christian
Thomas S. Senger
Managing Partners
HYPOTHESES - 4 THINGS…..
1. Digital content market dynamics have changed significantly in last
2-3 years
2. Product & tech...
DIGITAL CONTENT MARKET DYNAMICS 1
DIGITAL CONTENT MARKET DYNAMICS
IBM
OpenText
Oracle
Microsoft
EMC
Hyland
(Lexmark)
10+ Other Vendors
over $10mn in
annual ...
DIGITAL CONTENT MARKET DYNAMICS 1
Solution
Solution
Solution
DIGITAL CONTENT MARKET DYNAMICS 1
DIGITAL CONTENT MARKET DYNAMICS
9 funding rounds
$540mn in investment
< 500 staff
Launched Feb 2014
2.6mn users
800,000 Pa...
PRODUCT & TECHNOLOGY OFFERINGS ARE BEING
UPGRADED, MODIFIED, EXTENDED AND TRASHED
2
2PRODUCT & TECHNOLOGY OFFERINGS ARE BEING
UPGRADED, MODIFIED, EXTENDED AND TRASHED
PRODUCT & TECHNOLOGY OFFERINGS ARE BEING
UPGRADED, MODIFIED, EXTENDED AND TRASHED
2
http://www.ibm.com/developerworks/clou...
PRODUCT & TECHNOLOGY OFFERINGS ARE BEING
UPGRADED, MODIFIED, EXTENDED AND TRASHED
2
http://help.sap.com/saphelp_smp303svr/...
But where is the business value…?
PRODUCT & TECHNOLOGY OFFERINGS ARE BEING
UPGRADED, MODIFIED, EXTENDED AND TRASHED
Cloud
...
11 funding rounds
$558mn in investment
< 1500 staff
Launched 2005
24mn users
34,000 Paying Customers
PRODUCT & TECHNOLOGY ...
SOLUTIONS OFFERINGS, GO-TO-MARKET TACTICS
AND VENDOR STRATEGIES ARE ALL CHANGING
3
SOLUTIONS OFFERINGS, GO-TO-MARKET TACTICS
AND VENDOR STRATEGIES ARE ALL CHANGING
3
http://www.gartner.com/smarterwithgartn...
SOLUTIONS OFFERINGS, GO-TO-MARKET TACTICS
AND VENDOR STRATEGIES ARE ALL CHANGING
3
http://chiefmartec.com/2011/08/amazing-...
SOLUTIONS OFFERINGS, GO-TO-MARKET TACTICS
AND VENDOR STRATEGIES ARE ALL CHANGING
3
http://jimsinur.blogspot.co.uk/2014/03/...
Moments
Experiences
Miles
3SOLUTIONS OFFERINGS, GO-TO-MARKET TACTICS
AND VENDOR STRATEGIES ARE ALL CHANGING
But where is t...
2 funding rounds
$220mn in investment
< 1100 staff
Launched 2002
8500 clients
3SOLUTIONS OFFERINGS, GO-TO-MARKET TACTICS
A...
WHAT SHOULD YOU KNOW AND WHAT
SHOULD YOU DO NEXT?
WHAT SHOULD YOU KNOW AND WHAT
SHOULD YOU DO NEXT?
$ Billions
4
Moments
Experiences
Miles
Cloud
SaaS
Mobile
Technology and
capability is becoming
more accessible and
more affordable –
every single day
Solutions, business
process a...
YOUR NEXT BEST ACTION……………..UNDERSTAND
.…PREPARE
…GROW
..NOW!
OUR CREDENTIALS
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Undrstnd Group Docville 2016 Brussels - Martyn Christian Keynote

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A Shared Keynote Platform with Michael Ziegler, Founder and Leader of the Docville Community
This presentation presents a hypotheses of what is happening to the ECM/Content Management/BPM market and reflects on some major market shifts, looks at the ramifications of technology innovations, what it means for vendors and solution partners and how it affects their execution options, and offers some suggestions on what to do next

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Undrstnd Group Docville 2016 Brussels - Martyn Christian Keynote

  1. 1. H THE DIGITAL CONTENT MARKET… WHAT IS YOUR NEXT BEST ACTION? Martyn Christian Thomas S. Senger Managing Partners
  2. 2. HYPOTHESES - 4 THINGS….. 1. Digital content market dynamics have changed significantly in last 2-3 years 2. Product & technology offerings are being upgraded, modified, extended and trashed as the market goes through a major schism 3. Solutions offerings, Go-To-Market tactics and Vendor strategies are all changing 4. What should you do next?
  3. 3. DIGITAL CONTENT MARKET DYNAMICS 1
  4. 4. DIGITAL CONTENT MARKET DYNAMICS IBM OpenText Oracle Microsoft EMC Hyland (Lexmark) 10+ Other Vendors over $10mn in annual revenue 12012 2015 Source: Gartner Group
  5. 5. DIGITAL CONTENT MARKET DYNAMICS 1 Solution Solution Solution
  6. 6. DIGITAL CONTENT MARKET DYNAMICS 1
  7. 7. DIGITAL CONTENT MARKET DYNAMICS 9 funding rounds $540mn in investment < 500 staff Launched Feb 2014 2.6mn users 800,000 Paying Customers 1 Blog – “Echo Chamber” … How easy it is to just hear the first piece of that analysis not the rest
  8. 8. PRODUCT & TECHNOLOGY OFFERINGS ARE BEING UPGRADED, MODIFIED, EXTENDED AND TRASHED 2
  9. 9. 2PRODUCT & TECHNOLOGY OFFERINGS ARE BEING UPGRADED, MODIFIED, EXTENDED AND TRASHED
  10. 10. PRODUCT & TECHNOLOGY OFFERINGS ARE BEING UPGRADED, MODIFIED, EXTENDED AND TRASHED 2 http://www.ibm.com/developerworks/cloud/library/cl-open-architecture/
  11. 11. PRODUCT & TECHNOLOGY OFFERINGS ARE BEING UPGRADED, MODIFIED, EXTENDED AND TRASHED 2 http://help.sap.com/saphelp_smp303svr/helpdata/en/7b/ff39bd70061014a4bdc5d53e26b803/frameset.htm
  12. 12. But where is the business value…? PRODUCT & TECHNOLOGY OFFERINGS ARE BEING UPGRADED, MODIFIED, EXTENDED AND TRASHED Cloud SaaS Mobile 2
  13. 13. 11 funding rounds $558mn in investment < 1500 staff Launched 2005 24mn users 34,000 Paying Customers PRODUCT & TECHNOLOGY OFFERINGS ARE BEING UPGRADED, MODIFIED, EXTENDED AND TRASHED Cloud SaaS Mobile 2
  14. 14. SOLUTIONS OFFERINGS, GO-TO-MARKET TACTICS AND VENDOR STRATEGIES ARE ALL CHANGING 3
  15. 15. SOLUTIONS OFFERINGS, GO-TO-MARKET TACTICS AND VENDOR STRATEGIES ARE ALL CHANGING 3 http://www.gartner.com/smarterwithgartner/the-rise-of-the-business-moment/
  16. 16. SOLUTIONS OFFERINGS, GO-TO-MARKET TACTICS AND VENDOR STRATEGIES ARE ALL CHANGING 3 http://chiefmartec.com/2011/08/amazing-graphic-of-customer-experience-touchpoints/ Blog - Content Management is Now Content Marketing
  17. 17. SOLUTIONS OFFERINGS, GO-TO-MARKET TACTICS AND VENDOR STRATEGIES ARE ALL CHANGING 3 http://jimsinur.blogspot.co.uk/2014/03/kofax-transform-2014-making-first-mile.html
  18. 18. Moments Experiences Miles 3SOLUTIONS OFFERINGS, GO-TO-MARKET TACTICS AND VENDOR STRATEGIES ARE ALL CHANGING But where is the business value…?
  19. 19. 2 funding rounds $220mn in investment < 1100 staff Launched 2002 8500 clients 3SOLUTIONS OFFERINGS, GO-TO-MARKET TACTICS AND VENDOR STRATEGIES ARE ALL CHANGING Moments Experiences Miles
  20. 20. WHAT SHOULD YOU KNOW AND WHAT SHOULD YOU DO NEXT?
  21. 21. WHAT SHOULD YOU KNOW AND WHAT SHOULD YOU DO NEXT? $ Billions 4 Moments Experiences Miles Cloud SaaS Mobile
  22. 22. Technology and capability is becoming more accessible and more affordable – every single day Solutions, business process apps, analytics, insight and decisions are becoming more segmented and granular – every single day 4WHAT SHOULD YOU KNOW AND WHAT SHOULD YOU DO NEXT?
  23. 23. YOUR NEXT BEST ACTION……………..UNDERSTAND .…PREPARE …GROW ..NOW!
  24. 24. OUR CREDENTIALS

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