This document analyzes various visual elements in a music video to understand the artist's image and message. Facial expressions and clothing aim to portray the artist as aggressive and rebellious. Smoking and tattoos fit with a theme of being "hard" and "strong." Parental advisories, sexual references, and gang symbols establish the target audience and genre conventions. Camera shots, lighting, and symbols of wealth project a superior status for the artist and align with expectations of the music genre.

2. FACIAL EXPRESSION:
Aggressive and also looks high  genre referen
CAMERA SHOT:
Mid shot to show clothing SMOKE:
and the posture is This type of activity
informal to show that he fits in with the
is high. conventional nightlife
Side angle  to show a of the artists. This
superior status as he is also shows that he is
not looking in the camera bad which adds to
artist image.
TATOOS:
Fits in with theme as it also
Expresses a ‘hard’ and ‘strong’ PARENTAL
Character. ADVISORY:
This sets out the target
audience (older age
CLOTHING: group) as there is
Baggy clothing is what the audience swearing and sexual
expect the artist to be dressed in, references.
also the bandana has references to gang culture.
Also there is a colour scheme of black and white – which also
links into what the artist is wearing (top).

3. CLOTHING:
Clothing is baggy once again to meet conventions of the genre
VOYEURISM:
Body showing to attract the audience,
COLOUR SCHEME:
Also he has a muscular frame which
Black/white/red 
adds to the effect
The name is in red to
show danger and that
the artist is hard.
CHAINS:
INTERTEXTUALITY: Bling is worn to show
Rolls Royce  Wealth and that he
References to brand Can afford high life
show that the artist is Style brands
wealthy, this is
conventional as the CAMERA SHOT:
genre is rich and Long shot to show all the
usually expresses surroundings,
living a glamorous life Also once again the artist
is looking away from the
camera to show a
superior status.