The document discusses representations of women in hip hop music videos and strategies for developing a more sophisticated artist image. Typically, hip hop videos portray women as sex symbols through revealing clothing and dancing. However, the document advocates rejecting this mainstream stereotype by subverting conventions like showing the artist's status through lighting, clothing and background rather than women. It also discusses gathering audience feedback through video clips and relating the track list to the album title to tell a story of redemption.

2. FEMINIST MOVEMET
Star image: Women:
Surrounded by good Wearing revealing clothes to
looking females meet the audiences voyeuristic
needs
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From this picture you can see that typical
image of women in most hip hop videos are
seen as sex symbols and they portray this by
showing skin and dancing around sexually.
This stereotypes has been set by the genre
itself as it is conventional for the mainstream,
and in order to be successful you have to live
by that. Although this helps attract the male
gaze we want to develop a character that is
attractive but in a more sophisticated way.

3. STAR IMAGE
The representation of the artist is heavily
important. Conventionally the artist image in
We wanted to reject the mainstream
hip hop videos is expressed through wealth, by subverting the conventions
women, authority, image and status. shown. We showed status by placing
out artist on a bridge and shooting
from a low angle to show a superior
status, also he is placed in the centre
of the bridge to alert the audience
that he is the star and give a sense of
dominance and status.
MES:
-Clothing  baggy/street like
-Lighting  shot at night to show his
lifestyle
-backgrounds  graffiti area shows
where he grew up

4. AUDIENCE FEEDBACK
0 Here we have returned to out target audience in order
to see whether the music products meet their needs.
We have done this through short video clips.
PERSON 1: PERSON 2: PERSON 3: PERSON 4:

5. ANCILLARY TEXTS
RELATIONSHIP
BETWEEN TRACK LIST
AND ALBUM TITLE:
The track list are ordered
in a certain way to show BACKGROUND:
that the artist has been CAMERA ANGLE:
Graffiti  women
on a journey of Mid-shot  shows what
redemption.
are shown in a
The artist is wearing
sophisticated way
ARTIST NAME:
STAR IMAGE: Clothing has Largest text on
reference to the genre  baggy album to alert RECORD LABEL:
clothing/hood/smiling to camera the audience about
who it is
Made our own
record label

6. CONCLUSION OF AUDIENCE
FEEDBACK

7. CAMERA ANGLES