2. Akon analysis In this image of Akon the setting is a prison with cages, this portrays crime which also fits in with the genre of hip hop. Akon is wearing a thick silver chain with a big diamond earring and a huge silver diamond watch, this shows how he is a rich, wealthy man and has a lot of money again fits in with the genre of hip hop. His palms together signify peace, spirituality and religion which shows he is peaceful The background is a very dark grey and black colour however in contrast Akon is wearing a bright white t-shirt which makes him stand out. Also white signifies peace and innocence Akon is written in big bold red letters, red represents danger and blood
4. INTERTEXUALITY Here is an example of intertexuality, which is marketing. Akon enters in an expensive sports car, this portrays money and living the wealthy life which fits in with the hip hop genre
5. Akon is holding a blackberry here which is marketing it and also blackberry's are very popular, therefore it again represents money and popularity which fits in with the hip hop genre.
6. MISE EN SCENE Many of the Mise en Scene factors in the music video complement the genre, for example the clothing. Most of the clothing is expensive and smart. Akon is wearing a suit; grey trousers with a grey blazer and shirt, which shows he is well dressed and rich. He is also wearing big diamond earrings which portray money.
7. AKON There are many different settings, it starts of in a club, then a beach, basketball court and hotel. These are very typical settings for hip hop videos as they relate to dancing and women in clubs, the weather at beaches and hotel rooms. Basketball is very popular and often mentioned in hip hop songs.
8. Camera ANGLES A medium shot is used to show Akon with his body guards and his expensive sports car. This portrays money and living the rich life which fits in with the genre.
9. A medium shot is used here which is shot through the car window. This is very clever and it is used to portray money and basketball together which are both mentioned a lot in hip hop songs
10. A close-up shot is used to show his facial expressions as he is singing about his feelings for the girl.
11. STAR IMAGE Akon is displayed as a well dressed wealthy man. This is seen through his car, clothes and house. Also as he walks into the club a medium shot is shown of the paparazzi crowded around him continuously taking photos. This shows how he is very popular and famous that the paparazzi is always following him.
