Different types of companies
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There are three types of companies described in the document: mainstream, independent, and niche. Mainstream companies have large user bases like Instagram which had over 300 million users by 2014. Independent companies operate in a specific location or industry like Abbey Records which was founded in Queens, NY and had its first hit record in 1950. Niche companies focus on specialized products or services, for example Quidsi operates diapers.com and expanded into cosmetics, demonstrating how niche online retailers can still attract many customers.
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The term "weblog" was coined in 1997 to describe logging the web, with the short form "blog" coined in 1999. Early blogs evolved from online diaries where people kept running accounts of their personal lives. Justin Hall is recognized as one of the earliest bloggers starting in 1994. Blog popularity rose in the late 1990s and early 2000s with platforms like LiveJournal, Pitas.com, and Blogger, and their role became more mainstream through political commentary in 2002. Today there are over 200 million public blogs across personal, social, political, and corporate genres on many platforms and devices, ranging from personal commentary to online advertising.
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The Walt Disney Company is an American mass media and entertainment conglomerate founded in 1923 by Walt Disney and Roy Disney. It has five main business segments: media networks, parks and resorts, studio entertainment, consumer products, and interactive media. Robert Iger has served as CEO since 2005, during which time Disney acquired Pixar, Marvel, and Lucasfilm. Disney generates over $50 billion in annual revenue and has continued growing its business in media networks, parks/resorts, and studio entertainment.
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Different types of companies
- 2. Mainstream • Instagram is an online mobile photo-sharing site that allows its users to share pictures and videos either publicly or privately on the app, as well as through a variety of other social networking platforms, such as Facebook, Twitter, Tumblr, and Flickr. Instagram was created by Kevin Systrom and Mike Krieger, and launched in October 2010 as a free mobile app. The service rapidly gained popularity, with over 100 million active users as of April 2012 and over 300 million as of December 2014.
- 3. Independent • Abbey records was founded by Pete Doraine and originally operated in the Forest Hills, Queens, section of New York City but soon moved to 10th Avenue in the Manhattan borough in mid-1949 with Doraine serving as president. In 1950 Abbey's experienced its first (and biggest) hit in a recording of The Old Piano Roll Blues by J. Lawrence Cook. This disc, catalogue number 15003, reached a peak position of 13, and had staying power for eleven weeks. Cook had recorded it in 1949, and then sold it to Abbey.
- 4. Niche • Quidsi is a successful niche retailer with a large Internet presence. The company operates diapers.com, which specializes in diapers and child care products. Quidsi is based in New Jersey and came under the corporate umbrella of Amazon.com in 2011. Around the time of the acquisition, Quidsi expanded its niche market to include cosmetics. In 2010, Quidsi and other Internet niche retailers contributed to the $165.4 billion total for online sales that the U.S. Department of Commerce reported. This demonstrates how the Internet makes it possible for niche retailers to still find large numbers of customers.