A slideshow about analysing Twitter in terms of network theory.

1. Network Theory
&

2. Network Theory
Complex Systems follow strict
rules that dictate the relationships
between constituent parts.
Understanding of this “model” can
drastically impact our
effectiveness on Twitter.

3. Branches & Hubs
When you see Twitter like this then you
can start to identify the “king pins” and
hubs within an industry.

4. Top Down Approach
If you follow and connect with the
“king pins” then you are working
your way down a particular
network.

5. Bottom Up Approach
If you follow and connect with the
“grass roots” then you are
working your way up a particular
network.

6. Criticisms
- You'll become an - You'll never become more
“autograph collector” than a “mini hub”
- You'll be a small fish in a - Your influence will be low
big pond
- It'll take days to find out
- There'll be nobody below about the latest news
you to influence

7. Mixed Approach
You have to be a middle man –
follow the “king pins” in order to
receive the latest news.
Direct Message to the grass roots in
order to tell them about the latest
news.

8. Why it Works
By following the “king pins” and
messaging the “grass roots” you
can shorten the chain and be an
instant source of news.

9. Full Network Time Scale
6 hours +
6 hours +
10 mins
6 hours +
6 hours +
1 sec
10 mins 6 hours +
6 hours +
6 hours +
1 sec 10 mins 6 hours +
6 hours +
10 mins 6 hours +
6 hours +
6 hours +
Depending on the length of a network it
could take over 6 hours to find out
about a new development.

10. Mixed Approach Time Scale
10 mins
1 sec
6 hours +
1 sec 6 hours +
10 mins
6 hours +
10 mins 6 hours +
6 hours +
By shorting the network you can speed 6 hours +
up the time it takes for grass roots to
receive news. This helps to attract
followers.

11. Any Comments?
If you have any comments then feel free to contact me:
Twitter: @Tudor_Davies
My Blog: tudordavies.wordpress.com