This document summarizes the annual general meeting of Design Denmark, an alliance of designers, design thinkers and design businesses working to promote design. It discusses how the merger of two previous organizations was successful and created a larger, more financially stable alliance. It outlines the alliance's activities over the past year, including events, PR efforts, and advocating for the design industry. It also discusses plans to further engage members and focus on professional development.

1. Design denmark is an alliance
of designers, design thinkers
and design businesses, working
to promote design in business
and society.
designdenmark.dk
Design denmark
DdGeneralforsamling
29. april 2015
7 maj 2015
Side 1

2. D dDesign denmark is an alliance
of designers, design thinkers
and design businesses, working
to promote design in business
and society.
designdenmark.dk
Design Denmark
Generalforsamling 2015
Valg af dirigent

3. Design denmark is an alliance
of designers, design thinkers
and design businesses, working
to promote design in business
and society.
designdenmark.dk
Design denmark
DdGeneralforsamling 2015
Valg af referent
7 maj 2015
Side 3

4. D dDesign denmark is an alliance
of designers, design thinkers
and design businesses, working
to promote design in business
and society.
designdenmark.dk
Design Denmark
Generalforsamling 2015
Valg af revisor

5. Design denmark is an alliance
of designers, design thinkers
and design businesses, working
to promote design in business
and society.
designdenmark.dk
Design denmark
Dd
7 maj 2015
Side 5
Årsberetning, 2014
Martin Delfer, formand

6. DdDesign denmark
Design denmark is an alliance
of designers, design thinkers
and design businesses, working
to promote design in business
and society.
designdenmark.dk
Fusionen lykkedes (i andet hug)
• Det lykkedes at realisere visionen om
én, samlet designbranche i Danmark –
til lykke til os alle med det!
• Vi tilsidesatte de små forskelligheder
til fordel for et større mål:
• at stå sammen om at fremme brugen
af design i erhvervsliv og samfund
• Vi samlede alliancen og byggede et
nyt fundament
7 maj 2015
Side 6

7. DdDesign denmark
Design denmark is an alliance
of designers, design thinkers
and design businesses, working
to promote design in business
and society.
designdenmark.dk
På vej mod større legitimitet
• Nu har vi kritisk masse og taler med én
stemme
• Vi står ikke alene:
• I alliancens ånd samarbejder vi på
tværs
• Vi arbejder for at positionere vores
medlemmer (og deres ydelser) mere
attraktivt.
• Dags dato er vi 705 medlemmer og
medlemsvirksomheder
• Vi repræsenterer langt flere via
virksomhedsmedlemskaber, viden- og
partnerskaber i uddannelses-
institutionerne, i industrien og den
offentlige sektor
7 maj 2015
Side 7

8. DdDesign denmark
Design denmark is an alliance
of designers, design thinkers
and design businesses, working
to promote design in business
and society.
designdenmark.dk
Økonomien er sund
• Tidligere Danish Design Association og
Danske Designere var udfordrede af at
være for små i forhold til ambitionerne
• Med fusionen er det lykkedes at vende
minus til plus og sikre en positiv
egenkapital
• Flere ressourcer og medarbejdere
• Vi har nu en sund, holdbar økonomisk
situation, som danner fundament for
den faglige, professionelle og politiske
interessevaretagelse
7 maj 2015
Side 8

9. DdDesign denmark
Design denmark is an alliance
of designers, design thinkers
and design businesses, working
to promote design in business
and society.
designdenmark.dk
Faglige og professionelle synergier
• Ved at have samlet feltet på tværs, er
vi fra i år klar til at fokusere i dybden –
for at dyrke de faglige interesser og
styrke professionaliseringen af
branchen endnu mere
• Design denmark er et fundament mere
end en overligger. Vi skal understøtte
de enkelte medlemstyper og faglige
interesser, men samtidig sikre
synergier på tværs
7 maj 2015
Side 9
MDd, Tine Mouritsen og Poul Madsen, Normann

10. DdDesign denmark
Design denmark is an alliance
of designers, design thinkers
and design businesses, working
to promote design in business
and society.
designdenmark.dk
Fusionen byggede på et klart intent …
7 maj 2015
Side 10
We believe the purpose of design is ”to give meaning to things” *
Design denmark is an alliance of design doers, thinkers and users
with a connection to this nation. Members join in order to grow and
professionalize themselves, as well as to be part of an active network
of projects that are focused on demonstrating and communicating the
positive effects of design.
A design-led approach gives meaning, value and impact at product,
project and strategy level. We believe design is a powerful, positive
agent for change, and that more decision makers in industry and
government need to understand this.
With a broad member base of design-related experts, and a clear
view of how design can be used to benefit society, the environment
and organizations, Design denmark is a natural advocate, project and
consultative partner for design matters, both at home and internationally.
Design denmark is an open and inclusive alliance, welcoming all
who believe design must play a central role in shaping Denmark´s
future.
* With reference to the English verb
“designate” = to denote, signify, mean
Random House Kernerman Webster's
College Dictionary, © 2010
http://www.thefreedictionary.com/
designate

11. DdDesign denmark
Design denmark is an alliance
of designers, design thinkers
and design businesses, working
to promote design in business
and society.
designdenmark.dk
En solid proces med et stort engagement …
7 maj 2015
Side 11
Workshop om ny identitet – Jesper von Wieding leder slagets gang

12. DdDesign denmark
Design denmark is an alliance
of designers, design thinkers
and design businesses, working
to promote design in business
and society.
designdenmark.dk
En klar identitet blev skabt …
7 maj 2015
Side 12
En ny identitet på vej

13. DdDesign denmark
Design denmark is an alliance
of designers, design thinkers
and design businesses, working
to promote design in business
and society.
designdenmark.dk
Tak til alle, der har bidraget!
7 maj 2015
Side 13
Dd-designkonkurrencen: Vinderne vælges

14. DdDesign denmark
Design denmark is an alliance
of designers, design thinkers
and design businesses, working
to promote design in business
and society.
designdenmark.dk
Fusionen har givet os en ny, stærk identitet
7 maj 2015
Side 14

15. DdDesign denmark
Design denmark is an alliance
of designers, design thinkers
and design businesses, working
to promote design in business
and society.
designdenmark.dk
Nyt website – samlende designforum og
marketingplatform for dig som medlem
7 maj 2015
Side 15

16. DdDesign denmark
Design denmark is an alliance
of designers, design thinkers
and design businesses, working
to promote design in business
and society.
designdenmark.dk
Daglige nyheder markedsfører os alle
og holder dig opdateret
Nyt WordPress-website launchet 1. kvartal:
Integration med Dd’s sociale medier – livefeed
Ny online-medlemsoversigt
Ny kalenderfunktion
Daglige nyheder
“5 skarpe”. Tilbagevendende feature, som hver
uge stiller 5 nye spørgsmål til et medlem af
Design denmark, om en aktuel designrelateret
sag, om designbranchen, Design denmark eller
noget helt fjerde.
Ddebat
Navnestof - korte nyheder om nye job og
kompetencer i designbranchen.
Nyt nyhedsbrev: Interval opgraderet fra
månedlig udsendelse til hver 14. dag
7 maj 2015
Side 16

17. DdDesign denmark
Design denmark is an alliance
of designers, design thinkers
and design businesses, working
to promote design in business
and society.
designdenmark.dk
Flere end 10.000
følger i dag det nye Dd
på Instagram,
Facebook, Linkedin,
Twitter og
Designdenmark.dk
7 maj 2015
Side 17

18. DdDesign denmark
Design denmark is an alliance
of designers, design thinkers
and design businesses, working
to promote design in business
and society.
designdenmark.dk
Events: ’Hit the ground running!’
7 maj 2015
Side 18

19. DdDesign denmark
Design denmark is an alliance
of designers, design thinkers
and design businesses, working
to promote design in business
and society.
designdenmark.dk
Strategi: Udvikling og aktiviteter – samtidig!
• Fra dag 1. en prioritet, at vi ville
fortsætte kadencen med højt
aktivitetsniveau – samtidig med
gennemførelsen fusionen
• Højt aktivitetsniveau på store events!
• Men vi har også måttet erkende, at vi
gerne vil gøre endnu mere for at
styrke ERFA- og interessegrupperne i
foreningen – et action point for det
kommende år
7 maj 2015
Side 19
Andrian L- Hughes fra DR styrer Ddebatterne på Northmodern

20. DdDesign denmark
Design denmark is an alliance
of designers, design thinkers
and design businesses, working
to promote design in business
and society.
designdenmark.dk
Design denmark ’proudly presented’ 2014
7 maj 2015
Side 20
Design thinking i
management
- Konference med 150
deltagere
northmodern med 40
talere
- 2 konferencer med
flere end 300 deltagere
Eksportfremstød i Kina
med Dd-markedsføring
og business udveksling
ERFA-grupper
- 25 møder i de 10
ERFA-grupper
EHDM
Pan-europæisk
udvikling af værtøj til
design i offentlig sektor
Nordic Design Impact
- Pan-nordisk
udviklingsprojekt
Forretningsudvikling
- Om bl.a. salg, social
media og
økonomistyring
Design Workshops
- Om bl.a. Kodning af
websites
Design Guidelines
- Med Kreutzfeldt og
Novo Nordisk
Design Bizz
- Jura for rumdesignere
og e-marketing
JuleEvent
- Gløgg, traditionen tro
Launch Party + Bar
Hos bl.a. AM og
Whomadeid

21. DdDesign denmark
Design denmark is an alliance
of designers, design thinkers
and design businesses, working
to promote design in business
and society.
designdenmark.dk
En aktiv alliance under udvikling
• Som et led i fusionen igangsatte vi
udviklingen imod at blive en aktiv
alliance
• Målet er, at alle Design denmark-
medlemmer i fremtiden er
ambassadører og dem, der vil, kan
være aktive i advisory board og
projektgrupper
• Design denmark er ikke sekretariatets
eller bestyrelsens forening. Det er
medlemmernes forening – og det skal
strukturen og arbejdsformen afspejle
7 maj 2015
Side 21
Design bar hosted af TV2 Design

22. DdDesign denmark
Design denmark is an alliance
of designers, design thinkers
and design businesses, working
to promote design in business
and society.
designdenmark.dk
Et udpluk af de flere end 50 fagligheder, der har
gjort os alle klogere ved vores events i 2014 …
7 maj 2015
Side 22
Bo Linnemann, Kontrapunkt, Salto og Sigsgaard, Klaus Schroeder, design-people, Louise
Byg Kongsholm, pej gruppen, Anders Morgenthaler, Helt Normalt , Ane Cortzen, DR2, Ditte
Bruun Pedersen, LEGO Future Lab, Henrik Vibskov, Marie-Louise Munter, Miss Design Says,
Nikolaj Lorentz Mentze, Jens Martin Skibsted, KiBiSi, Designrådet, Morten Grøn, Design
denmark, Nikolaj Steenfatt Thomsen, Jonas Edvard Nielsen, Rasmus B Fex, Steffan Nilsson,
Trendgruppen, Claus Gramstrup, Gramstrup Design, Jesper Clement, CBS, Allan Torp,
Bungalow, Birgitte Rode, Soundbranding, Rikke Bastholm, Innoba, Fionn Dobbin, Mammu,
Christina Pagh, UiWE, Michael Kreutztfeldt, Brian Sølvsten, Incure, Kristina Piscarskaite,
Morsing PR, Morten Nordstrøm, Jan Hammer, Alette Holmblad-Nielsen, Better Collective,
Mads Due, Whomadeid, Christian Bason, DDC, Tine Kjølsen, KADK, Elsebeth Gerner
Nielsen, Designskolen, Jesper Madsen, Gorrissen Federspiel, Bobby Walseth Krøyer, Novo
Nordisk, Eric Ziengs, Bettina William Pedersen, Adrian Lloyd Hughes, DR2, Ulrik Jungersen,
Kolding Kommune, Mette Harrestrup, KEA, Sune Kjems, VIA Design, Klaus Bundvig, 1508,
Christoffer Tange, Gribskov Kommune, Pil Bredahl, Rasmus Ibfeldt, E-types, Brian SS
Jensen, Wood Wood, Lars Lyse Hansen, Bolia, Niek Pulles, Heyniek, Rasmus Graversen,
Fredericia Furniture, Lisa Kjær Jensen, DANISH, Katrine K. Pedersen, Copenhagen Institute
for Future Studies, Petter Brandberg og Sigurd Elling, WoodCouture, Simon Legald,
Normann Copenhagen, and more …

23. DdDesign denmark
Design denmark is an alliance
of designers, design thinkers
and design businesses, working
to promote design in business
and society.
designdenmark.dk
PR og public affairs
7 maj 2015
Side 23

24. DdDesign denmark
Design denmark is an alliance
of designers, design thinkers
and design businesses, working
to promote design in business
and society.
designdenmark.dk
Design denmark fremmer design-sagen
• En vigtig del af Design denmarks opgave er at
fremme medlemmernes interesser – fremme
designsagen politisk og i markedet (DK og
Internationalt)
• 2014 Public affairs -fokus:
• Fælles vision på tværs af designinstitutionerne
• PA-indsats i samarbejde med designskoler og
institutioner vedr. dimensionering af
designuddannelserne
• PA-indsats målrettet Erhvervs- og Vækstministeriet
med fokus på initiativ om ’Design Road Map
2020’ (Danmark som design kraftcenter)
• Udvikling af folkemøde-aktivitet: ’Konkurrencekraft
– ja, tak!’
• Bidrag til evaluering af vækstplan for kreative
erhverv og design mhp. input til fremtidigt fokus
• PLUS Programmet og Business by Design i Region
Midt (Design denmark som værtsorganisation)
7 maj 2015
Side 24

25. DdDesign denmark
Design denmark is an alliance
of designers, design thinkers
and design businesses, working
to promote design in business
and society.
designdenmark.dk
Design denmark vil skabe værdi
for den enkelte
7 maj 2015
Side 25
• Daglig servicering af medlemmer med
kontrakter, kommerciel sparring og
juridisk bistand
• Sekretariatet oprustet med medlems-
og servicechef
• Nye medlemskort sendt ud – udvikling
af nye fordele i gang (input modtages
gerne)

26. D dDesign denmark is an alliance
of designers, design thinkers
and design businesses, working
to promote design in business
and society.
designdenmark.dk
Design Denmark
Generalforsamling 2015
Aflæggelse af regnskab

27. Design denmark is an alliance
of designers, design thinkers
and design businesses, working
to promote design in business
and society.
designdenmark.dk
Design denmark
DdGeneralforsamling 2015
Fremlæggelse af regnskab
7 maj 2015
Side 27

28. DdDesign denmark
Design denmark is an alliance
of designers, design thinkers
and design businesses, working
to promote design in business
and society.
designdenmark.dk
Økonomien er sund
• Siden 9. april 2014 har vi betragtet os som en forening
• Derfor fremlægges i dag en fusionsbalance pr. 31. december 2015
• Der er revideret to regnskaber, DD og DDA
• begge er udsendt på forhånd
• Samlet resultat på 416 tkr.
• Samlet egenkapital 225 tkr.
7 maj 2015
Side 28

29. DdDesign denmark
Design denmark is an alliance
of designers, design thinkers
and design businesses, working
to promote design in business
and society.
designdenmark.dk
7 maj 2015
Side 29

30. DdDesign denmark
Design denmark is an alliance
of designers, design thinkers
and design businesses, working
to promote design in business
and society.
designdenmark.dk
7 maj 2015
Side 30

31. Design denmark is an alliance
of designers, design thinkers
and design businesses, working
to promote design in business
and society.
designdenmark.dk
Design denmark
DdGeneralforsamling 2015
Fastsættelse af kontingent
7 maj 2015
Side 31

32. D dDesign denmark is an alliance
of designers, design thinkers
and design businesses, working
to promote design in business
and society.
designdenmark.dk
Design Denmark
Generalforsamling 2015
Budget til orientering

33. DdDesign denmark
Design denmark is an alliance
of designers, design thinkers
and design businesses, working
to promote design in business
and society.
designdenmark.dk
Økonomien er sund
Indtægter
Medlemsindtægter: 3.100.000
Projektindtægter 1.410.000
Samlet omsætning 4.510.000
7 maj 2015
Side 33

34. DdDesign Denmark
Design denmark is an alliance
of designers, design thinkers
and design businesses, working
to promote design in business
and society.
designdenmark.dk
10-15% vækst- i forhold til den sammenlignelige omsætning i 2014
7 maj 2015
Side 34

35. DdDesign denmark
Design denmark is an alliance
of designers, design thinkers
and design businesses, working
to promote design in business
and society.
designdenmark.dk
Udgifter
Udgifter
Direkte medlemsrelaterede aktiviteter 505.000
Projektudgifter i alt 1.410.000
Medlemsrelaterede projektudgifter fordelt på:
Business by design-initiativet i Region Midtjylland, NorthModern og plus-programmet.
Øvrige udgifter fordeler sig på driftsudgifter, IT, løn og administration.
7 maj 2015
Side 35

36. DdDesign Denmark
Design denmark is an alliance
of designers, design thinkers
and design businesses, working
to promote design in business
and society.
designdenmark.dk
Resultatbudget
2015 7 maj 2015
Side 36
Resultat: 39.000
Design denmark er som bekendt en non-profit organisation, derfor sættes budgetmålet
beskedent: Overskud på 39.000

37. DdDesign denmark
Design denmark is an alliance
of designers, design thinkers
and design businesses, working
to promote design in business
and society.
designdenmark.dk
Budget 2015
7 maj 2015
Side 37
Medlemsaktiviteter
Events 405.000
Markedsføring 100.000
Medlemsaktiviteter i alt 505.000
Projekt-, drift- og personaleomkostninger
Projektomkostninger 825.000
Møder og rejser i alt 135.00
Administrationsomkostninger i alt 421.500
IT 103.000
Lokaleomkostninger 100.000
Personaleomkostninger 2.300.000
Markedsføring 80.000
Udgifter i alt 4.469.500
Resultat før afskrivninger 40.500
Afskrivninger -
Resultat før finansielle poster 40.500
Finansielle udgifter i alt 1.500
Resultat før skat 39.000
Skat -
Årets resultat 39.000

38. Design denmark is an alliance
of designers, design thinkers
and design businesses, working
to promote design in business
and society.
designdenmark.dk
Design denmark
DdGeneralforsamling 2015
Indkomne forslag
7 maj 2015
Side 38

39. DdDesign denmark
Design denmark is an alliance
of designers, design thinkers
and design businesses, working
to promote design in business
and society.
designdenmark.dk
Forslag til ændring af foreningens vedtægter
Forslag 1: § 1 Navn og hjemsted
Foreningens navn er Design denmark. Foreningens hjemsted er København
(Konsekvensændringen foretages gennem alle §§’er i vedtægterne)
Forslag 2: Ny § 12 Valg af bestyrelse
Foreningen ledes af en bestyrelse på op til fjorten medlemmer og to suppleanter.
Ø Aktivt medlemsinvolvering, -> større bestyrelse -> muliggør håndteringen af større og nuancerede arbejdsbyrder.
Ø Strukturen og styrkeforholdet i bestyrelsen forbliver uforandret.
Ø 14 medlemmer mod de nu fastsatte 8 medlemmer. Udvidelsen sikrer, at det store og tværgående arbejde og
samarbejde fortsættes.
Ø Udarbejdet sammen med retsudvalget
Ø Hver af medlemsgrupperne a) til f) får tildelt et ekstra bestyrelsesmedlem.
Ø Vægtningen mellem de forskellige medlemsgrupper i bestyrelsen fastholdes.
Ø Mulighed for færre end 14 medlemmer i bestyrelsen
7 maj 2015
Side 39

40. D dDesign denmark is an alliance
of designers, design thinkers
and design businesses, working
to promote design in business
and society.
designdenmark.dk
Design Denmark
Generalforsamling 2015
Handlingsplan

41. DdDesign denmark
Design denmark is an alliance
of designers, design thinkers
and design businesses, working
to promote design in business
and society.
designdenmark.dk
7 maj 2015
Side 41
En aktiv alliance for design
Handlingsplan 2015+

42. DdDesign denmark
Design denmark is an alliance
of designers, design thinkers
and design businesses, working
to promote design in business
and society.
designdenmark.dk
Handlingsplan: En aktiv alliance for design
7 maj 2015
Side 42
’Vision & Mission’
- Fra intent til action
Design denmark
– samler feltet, styrker
faglig forskellighed
Design denmark
- Projektorganisation i
praksis
Årsplan 2015
– på tegnebrættet

43. DdDesign denmark
Design denmark is an alliance
of designers, design thinkers
and design businesses, working
to promote design in business
and society.
designdenmark.dk
Vi er grundlagt på et klart ’intent’
7 maj 2015
Side 43
We believe the purpose of design is ”to give meaning to things” *
Design denmark is an alliance of design doers, thinkers and users
with a connection to this nation. Members join in order to grow and
professionalize themselves, as well as to be part of an active network
of projects that are focused on demonstrating and communicating the
positive effects of design.
A design-led approach gives meaning, value and impact at product,
project and strategy level. We believe design is a powerful, positive
agent for change, and that more decision makers in industry and
government need to understand this.
With a broad member base of design-related experts, and a clear
view of how design can be used to benefit society, the environment
and organizations, Design denmark is a natural advocate, project and
consultative partner for design matters, both at home and internationally.
Design denmark is an open and inclusive alliance, welcoming all
who believe design must play a central role in shaping Denmark´s
future.
* With reference to the English verb
“designate” = to denote, signify, mean
Random House Kernerman Webster's
College Dictionary, © 2010
http://www.thefreedictionary.com/
designate

44. DdDesign denmark
Design denmark is an alliance
of designers, design thinkers
and design businesses, working
to promote design in business
and society.
designdenmark.dk
Visionen og missionen er klar
”Design denmark is an
alliance of design
thinkers, do’ers and
users working to
promote design in
business and society”
7 maj 2015
Side 44

45. DdDesign denmark
Design denmark is an alliance
of designers, design thinkers
and design businesses, working
to promote design in business
and society.
designdenmark.dk
Men hvordan? Fra intention til action!
7 maj 2015
Side 45

46. DdDesign denmark
Design denmark is an alliance
of designers, design thinkers
and design businesses, working
to promote design in business
and society.
designdenmark.dk
7 maj 2015
Side 46
Mål/stakeholdere Udvide forståelsen for
designs potentiale
Få design ind i alle
forretningsmodeller
Fremme design som
levevej
Rodfæste Danmark som
design-hub
Fremme en ansvarlig og
bæredygtig branche
Samfundet
- den offentlige
debat og den
brede befolkning
.. at forene den klassiske og
den nye forståelse af design.
Erhvervslivet
og dets branche-
organisationer
... at synliggøre at design
skaber værdi og er et
redskab til innovation og
forandring.
… at synliggøre relevante
business cases der viser
design som værdiskabende
redskab.
Politikkere
- påvirkning af
offentlig
regulering
… at integrere design som en
bærende del af fortællingen
om Danmark.
… at tiltrække internationale
designaktiviteter.
Uddannelse/
forskning
- folkeskole,
designuddan-
nelser, andre
uddannelser,
efteruddannelser
.. at indarbejde forståelsen
af designs potentiale i alle
dele af uddannelsessy-
stemet, fra folkeskole til
lederuddannelser.
Medlemmer …at tilbyde medlemmer
viden og værktøjer der
giver indsigt i det nutidige
og fremtidige forretnings-
marked.
…at højne forretningsforstå-
elsen blandt medlemmer.
… at skabe fælles standarder
for en ansvarlig og
bæredygtig designbranche.
Prioriterede indsatser Design denmark vil arbejde for ...

47. DdDesign denmark
Design denmark is an alliance
of designers, design thinkers
and design businesses, working
to promote design in business
and society.
designdenmark.dk
Design denmark – det vil vil!
ü Udvide forståelsen for designs potentiale
ü Få design ind i alle forretningsmodeller
ü Fremme design som levevej
ü Rodfæste Danmark som design-hub
ü Fremme en ansvarlig, bæredygtig branche
7 maj 2015
Side 47

48. DdDesign denmark
Design denmark is an alliance
of designers, design thinkers
and design businesses, working
to promote design in business
and society.
designdenmark.dk
Udvide forståelsen for designs potentiale
Design er ikke kun en stol, men også de overvejelser og den proces der skabte
stolen og fik den ud til brugerne
I dag er forståelsen af design delt i to: For de fleste er design det færdige,
konkrete produkt. For de få er design en proces til at lave strategi, service og
løsninger på komplekse samfundspro­blemer.
Begge forståelser er funderet i et mål om at skabe æstetiske, brugervenlige
løsninger. I kombination er forståelsen af design som både proces og produkt et
stærkt værktøj der har en berettiget plads i alle dele af samfundslivet.
7 maj 2015
Side 48

49. DdDesign denmark
Design denmark is an alliance
of designers, design thinkers
and design businesses, working
to promote design in business
and society.
designdenmark.dk
Få design ind i alle forretningsmodeller
Design tilbyder værktøjer og løsninger som bør bringes ind i alle større projekter,
ligesom kommunikation er blevet en naturlig del af ethvert projekt.
Design skaber værdi og kan bidrage til innovative og langsigtede løsninger.
Eksempler kan vise det og forskning kan forklare det. Men designkompetencen
fravælges for ofte til fordel for velkendte kompetencer, og kortsigtede løsninger.
Virksomheder og den offentlige sektor har stigende behov for at udvikle sig. Det
kræver en ny forståelse af servicesamfundet, af forretningsmodeller, af
brugeroplevelser – en ny forståelse der kræver at virksomheder tør tænke mere
end 1 år frem og politikere mere end 4 år.
7 maj 2015
Side 49

50. DdDesign denmark
Design denmark is an alliance
of designers, design thinkers
and design businesses, working
to promote design in business
and society.
designdenmark.dk
Fremme design som levevej
Vi skal altid søge at blive dygtigere som designere.
Men det hjælper ikke at vi er dygtige fagfolk, hvis vi ikke kan leve af det.
Vi skal være bedre som iværksættere, virksomheds­ejere, medarbejdere og
formidlere. Vi skal skærpe vores samar­bejdsevner og generalist- kompetencer.
Dansk design er i verdensklasse, men proces og produkt kan være svære at
prissætte. Den danske designbranche lever i skyggen af andre kreative brancher
på trods af et stort potentiale, og gængse forretningsmodeller er under pres i et
globalt marked.
En række uddannelser er målrettet arbejdet med design i bred forstand, men
omstillingen til en bredere markedsforståelse af faget halter, og dimittender
mangler de værktøjer der kan supplere deres stærke faglighed.
7 maj 2015
Side 50

51. DdDesign denmark
Design denmark is an alliance
of designers, design thinkers
and design businesses, working
to promote design in business
and society.
designdenmark.dk
Rodfæste Danmark som design-hub
Design er en del af Danmarks brand. Det er tydeligt i udlandet, men nedtonet
herhjemme. Det er et brand vi har arvet, og som vi skal værne om, og som vi til
stadighed skal gøre os fortjent til at bevare.
Den ophøjede position som designnation har rod i solide, gamle klassikere og er
under pres efterhånden som omverden fornyer sig.
Vi har en unik mulighed for at bygge bro mellem verdens- kendte
designtraditioner og en moderne, innovativ tilgang til design som form, æstetik og
metode. Vi kan pa den måde styrke og fremtids- sikre Danmarks position som
center for såvel klassisk som moderne designtænkning – et globalt design-hub.
Det kræver at dansk design kommer ud i verden, men ogsa at designere i bred
forstand kommer til Danmark og beriger faget.
7 maj 2015
Side 51

52. DdDesign denmark
Design denmark is an alliance
of designers, design thinkers
and design businesses, working
to promote design in business
and society.
designdenmark.dk
Fremme en ansvarlig, bæredygtig branche
CSR skal stærkere ind i designbranchen, så det bliver en naturlig, troværdig del af
branchens profil.
Design gør produkter, funktioner og adfærd intuitive og attraktive. Design er med
til at skabe fremtidens løsninger. Det er en stor magt at have, og med den følger
et ansvar.
Design har en naturlig kobling til ansvarlighed i kraft af den grundlæggende
opgave i at nytænke og løse problemer. Det kan dog hurtigt blive en selvfed, etisk
sovepude efter­hånden som den omgivende verden opruster inden for CSR, og
kunder stiller speci­fikke CSR-relaterede krav til deres leverandører.
7 maj 2015
Side 52

53. DdDesign denmark
Design denmark is an alliance
of designers, design thinkers
and design businesses, working
to promote design in business
and society.
designdenmark.dk
Mantra # 1
Det handler om sagen,
ikke om sekretariatet
7 maj 2015
Side 53

54. DdDesign denmark
Design denmark is an alliance
of designers, design thinkers
and design businesses, working
to promote design in business
and society.
designdenmark.dk
Design denmark …
– samler feltet, styrker faglig forskellighed
7 maj 2015
Side 54

55. DdDesign denmark
Design denmark is an alliance
of designers, design thinkers
and design businesses, working
to promote design in business
and society.
designdenmark.dk
Design denmark …
– samler feltet, styrker faglig forskellighed
7 maj 2015
Side 55

56. DdDesign denmark
Design denmark is an alliance
of designers, design thinkers
and design businesses, working
to promote design in business
and society.
designdenmark.dk
Mantra # 2
Vi servicerer ved at
aktivere
7 maj 2015
Side 56

57. DdDesign denmark
Design denmark is an alliance
of designers, design thinkers
and design businesses, working
to promote design in business
and society.
designdenmark.dk
7 maj 2015
Side 57
Design denmark
Sekretariat
Internationa
lt
Awards Business by
Design
Interior &
branded
space
Service
Design
Design i det
offentlige
BestyrelseFormandskab
Advisory board
Projekter & interesser

58. DdDesign denmark
Design denmark is an alliance
of designers, design thinkers
and design businesses, working
to promote design in business
and society.
designdenmark.dk
Professionel facilitering = 80/20-reglen
§ Sekretariatet faciliterer og
understøtter = 20 %
§ Projektorganisationen udvikler og
gennemfører
= 80 %
7 maj 2015
Side 58

59. DdDesign denmark
Design denmark is an alliance
of designers, design thinkers
and design businesses, working
to promote design in business
and society.
designdenmark.dk
Tre S’er for succes
7 maj 2015
Side 59
1.
Service
3.
Salg
2.
Synlighed

60. DdDesign denmark
Design denmark is an alliance
of designers, design thinkers
and design businesses, working
to promote design in business
and society.
designdenmark.dk
Medlemsservice og aktivering
Advisory board
Projekt-, interesse-,
& ERFA-grupper
Juridisk og
kommerciel
rådgivning
Professionalisering,
faglighed & events
Kontante
medlemsfordele
7 maj 2015
Side 60

61. DdDesign denmark
Design denmark is an alliance
of designers, design thinkers
and design businesses, working
to promote design in business
and society.
designdenmark.dk
Service Highlights 2015
7 maj 2015
Side 61
3-4 FAGLIGE
FLAGSKIBE
Dd MIDDAG OG
GALLA

62. DdDesign denmark
Design denmark is an alliance
of designers, design thinkers
and design businesses, working
to promote design in business
and society.
designdenmark.dk
Synliggørelse og interessevaretagelse
7 maj 2015
Side 62
Public Affairs
Medlems-
kommunikation
PR Social media

63. DdDesign denmark
Design denmark is an alliance
of designers, design thinkers
and design businesses, working
to promote design in business
and society.
designdenmark.dk
PR & PA Highlights 2015
7 maj 2015
Side 63
DESIGN PÅ
FOLKEMØDET
2015
ONLINE
PLATFORM

64. DdDesign denmark
Design denmark is an alliance
of designers, design thinkers
and design businesses, working
to promote design in business
and society.
designdenmark.dk
Medlemshvervning og andre indtægter
7 maj 2015
Side 64
Sekretariat
Ekstern
telemarketing
Member get
member
Projekter

65. DdDesign denmark
Design denmark is an alliance
of designers, design thinkers
and design businesses, working
to promote design in business
and society.
designdenmark.dk
Projekt Highlights 2015
7 maj 2015
Side 65
EKSTERN TM
OG DIALOG
BUSINESS BY
DESIGN

66. Design denmark is an alliance
of designers, design thinkers
and design businesses, working
to promote design in business
and society.
designdenmark.dk
Design denmark
DdGeneralforsamling 2015
Valg til bestyrelsen
7 maj 2015
Side 66

67. DdDesign denmark
Design denmark is an alliance
of designers, design thinkers
and design businesses, working
to promote design in business
and society.
designdenmark.dk
Valg til bestyrelsen – CPR kandidater
Christoffer Tange (valgt)
Kaare Sølvsten
Ralph van der Made (valgt)
7 maj 2015
Side 67

68. DdDesign denmark
Design denmark is an alliance
of designers, design thinkers
and design businesses, working
to promote design in business
and society.
designdenmark.dk
Valg til bestyrelsen – enmandsvirksomheder
Jakob Herold (D-vision)
Michael Kreutzfeldt (Kreutzfeldt) (suppleant)
Pil Bredahl (Pil Bredahl design) (valgt)
Sara Schøler Lass (Zimplifi) (suppleant)
Timothy Larcombe (Intent) (valgt)
7 maj 2015
Side 68

69. DdDesign denmark
Design denmark is an alliance
of designers, design thinkers
and design businesses, working
to promote design in business
and society.
designdenmark.dk
Valg til bestyrelsen – 2-5 medarbejdere
Abelone Varming, (punktum design) (valgt)
Jesper von Wieding (3X) (valgt)
Rune Kirt (Kirt-Thomsen)
7 maj 2015
Side 69

70. DdDesign denmark
Design denmark is an alliance
of designers, design thinkers
and design businesses, working
to promote design in business
and society.
designdenmark.dk
Valg til bestyrelsen – 6-10 medarbejdere
Dennis Lundø Nielsen (Phoenix Design Aid)
(valgt)
Troels Seidenfaden (Seidenfaden design)
(valgt)
7 maj 2015
Side 70

71. DdDesign denmark
Design denmark is an alliance
of designers, design thinkers
and design businesses, working
to promote design in business
and society.
designdenmark.dk
Valg til bestyrelsen – 11-30 medarbejdere
Jeppe Schytte-Hansen,
(SkabelonDesign) (valgt)
Daniel Gjøde (Stupid Studio) (valgt)
7 maj 2015
Side 71

72. DdDesign denmark
Design denmark is an alliance
of designers, design thinkers
and design businesses, working
to promote design in business
and society.
designdenmark.dk
Valg til bestyrelsen – 31+ medarbejdere
Martin Delfer, formand (Designit) (valgt)
Kim Meyer Andersen (Kontrapunkt) (valgt)
7 maj 2015
Side 72

73. DdDesign denmark
Design denmark is an alliance
of designers, design thinkers
and design businesses, working
to promote design in business
and society.
designdenmark.dk
Valg til bestyrelsen – partnermedlemmer
Ulrik Jungersen (Kolding Kommune) (valgt)
7 maj 2015
Side 73

74. DdDesign denmark
Design denmark is an alliance
of designers, design thinkers
and design businesses, working
to promote design in business
and society.
designdenmark.dk
Valg til bestyrelsen – videnspartner
Lene Dammand Lund (KADK) (valgt)
7 maj 2015
Side 74

75. D dDesign denmark is an alliance
of designers, design thinkers
and design businesses, working
to promote design in business
and society.
designdenmark.dk
Design Denmark
Generalforsamling 2015
Valg af suppleanter
til bestyrelsen

76. DdDesign denmark
Design denmark is an alliance
of designers, design thinkers
and design businesses, working
to promote design in business
and society.
designdenmark.dk
Valg af suppleanter
Michael Kreutzfeldt
Sara Schøler Lass
7 maj 2015
Side 76

77. Design denmark is an alliance
of designers, design thinkers
and design businesses, working
to promote design in business
and society.
designdenmark.dk
Design denmark
DdGeneralforsamling 2015
Eventuelt
7 maj 2015
Side 77

78. D dDesign denmark is an alliance
of designers, design thinkers
and design businesses, working
to promote design in business
and society.
designdenmark.dk
Design Denmark
Generalforsamling 2015
Tak for i år

79. Design denmark is an alliance
of designers, design thinkers
and design businesses, working
to promote design in business
and society.
designdenmark.dk
Design denmark
DdGeneralforsamling 2015
Tak for i år