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Developing the Job Plan
- 2. Creating a GreatJob Plan May 20132 What we’ll cover • Elements of the job plan • Outlining • Job description overview • Job description sections • Creative title • 1st section • 2nd section • 3rd section • Keywords
- 3. Creating a GreatJob Plan May 20133 Developing the Job Plan Profile Job Develop Job Plan Identify Candidates Interview Online & Document Review and Adjust Interview & Make Decisions Writing a compelling job plan with relevant screening questions
- 4. Creating a GreatJob Plan May 20134 The Job Plan • The Job Plan encapsulates the essence of the job • A well written plan will make the process more efficient and effective Job Plan
- 5. Creating a GreatJob Plan May 20135 Elements of the Job Plan The Job Plan consists of 3 main parts: • A unique and compelling job description • 15-20 multiple choice screening questions (Initial Interview Questions – IIQs) • 2-4 open-ended questions (Secondary Interview Questions – SIQs)
- 6. Creating a GreatJob Plan May 20136 Step One - Outline your plan
- 7. Creating a GreatJob Plan May 20137 Outline your plan • Before you write your plan, outline the key thoughts and goals • Use the Plan Creation Worksheet • Job Description • What are the top 3 selling points? • What are the top 3 skills/talents/experiences/knowledge needed and why are they essential? • Initial interview questions • What are the core skills and the desired scope, scale and sector for each? • What are the “nice to haves” versus the “have to haves” • Secondary interview questions • What are the key topics that will allow the top candidates to differentiate themselves?
- 8. Creating a GreatJob Plan May 20138 Job description • Speaks directly to the candidate that is a great fit for the job • Paragraph format • Marketing focused text • More effective in attracting qualified candidates compared to typical job descriptions
- 9. Creating a GreatJob Plan May 20139 Job description • Creative title • To catch attention and pique interest • 1st section “The Hook” • To sell the opportunity to the candidate.“What’s in it for me?” • 2nd section “Selling the Company” • To tell the candidate more about the company • 3rd section “Keys to Success” • To communicate what the company will need from the candidate • Keywords
- 10. Creating a GreatJob Plan May 201310 Job description Creative Title Hot sell About the company Keys to Success Keywords
- 11. Creating a GreatJob Plan May 201311 Creative title • Creative and says something about the job • Examples: • “Music Loving Sr. Oracle Developer” • “Finance Manager - Stuffy Number Crunchers Need Not Apply” • “Public Relations Intern - See How the Real World Operates” • “Senior Treasury Analyst ~ Cash is King, This is Your Castle” • “Senior Field Applications Engineer Extraordinaire”
- 12. Creating a GreatJob Plan May 201312 1st section – The Hook • Sells the candidate on the job • Answers the question, “What’s in it for me?” • It should tell something about: • The job • The company • Why the candidate should be interested
- 13. Creating a GreatJob Plan May 201313 1st section - structure Sales Representative - On-Demand Solutions for Sales & Marketing Pros Join one of the most exciting Web 2.0 companies in the Bay Area and enjoy our work hard, play hard environment! As a San Francisco-based Sales Representative for Genie.com, you will be selling a product that is as revolutionary to the way sales and marketing professionals do their jobs as web conferencing was, and your success will be rewarded with an incentive plan targeted to double a competitive base salary. If you have a pioneering spirit and are looking for an opportunity to make a measurable impact on the success of a growing company, this is your next career move! What’s the job and why do I care? Selling point 1, 2 Selling point 3 and wrap up
- 14. Creating a GreatJob Plan May 201314 2nd section - About the Company • Provided by the client and pre-populates when you write a job plan on the Accolo platform • What industry are they in, what they do, company size, age, reputation, etc. • What makes the company successful and a good place to work?
- 15. Creating a GreatJob Plan May 201315 2nd section - example Net IQ With over 1000 employees worldwide, we are on our way to becoming a $1B company by supplying infrastructure management software. Our solutions help clients manage, secure and analyze all key components of their enterprise computing infrastructure from back-end networks and servers to front-line applications and web servers. We provide cross-platform solutions that let our clients continuously work smarter and achieve higher returns on their infrastructure and web investments Industry, size and reputation Why they are successful Company
- 16. Creating a GreatJob Plan May 201316 3rd section – Keys to Success • Job location • The primary goal or mission • What experience is required • What projects, products, or plans will they be utilizing their skills and experiences for • A wrap up sentence
- 17. Creating a GreatJob Plan May 201317 3rd section – structure Main body • As our <job title> in <job location>, your mission/goal/task/ is <mission/ goal/task>. • Your <skills-1> experience and <skills-2> skills, will help you to <solution>. • Using your <skills-3> you’ll be able to make a difference in <function>. Wrap up • Your experience with <tools/software, etc…> will <result of your effort>. • Your <soft skills, interests, etc…> will drive <tangible output>. • You will find <career interest> in <job status>.
- 18. Creating a GreatJob Plan May 201318 3rd section - structure Operations Oriented Senior Internal Auditor As our Senior Internal Auditor based in Alpharetta, Georgia (or possibly Richmond, VA), your first mission will be to assist in completing the 2003 audit plan. Work with others like you who are adept at identifying, analyzing and solving problems in ways that reflect your real world experience, down to earth approach and knowledge of automated auditing and diagnostic tools like AutoAudit and Easytrieve. Your large company experience and financial training will be invaluable as you maximize efficiencies in manufacturing, distribution, inventory management and financial operations. No matter what your experience, personal and professional growth are actively promoted at McKesson in this role that has direct access to all facets of the organization. Soft skills, Skills-1 Skills-2, Skills-3, problem solved: Job title, location, 1st task: Career interests, job status:
- 19. Creating a GreatJob Plan May 201319 Keywords • Used to attract candidates doing web searches and on job boards • Should communicate the specific tools, attributes, characteristics, and experience required for the job • Should include alternate job titles
- 20. Creating a GreatJob Plan May 201320 Keywords - example Hands-On Data Warehouse Manager CRM, Data Warehousing, Data Modeling, Data Architect, Data Warehouse, Erwin, Dimensional Modeling, Oracle, Siebel, MS SQL Server, MS DTS, OLAP, communication skills, sales, marketing, finance, driven, accountable, take charge, business applications, enterprise applications Regional Sales Manager CRM, quotas, presidents club, exceed, presentations, executive, sales, manager, management, results, confident, aggressive, strategic, budgeting, forecasting, benefits, internet company, payroll, benefits, outsource
- 21. Creating a GreatJob Plan May 201321 Review
- 22. Creating a GreatJob Plan May 201322 Review questions • What is a crucial prerequisite for being able to write a great job plan? • What is the purpose of the first section of the job plan? • What is the purpose of the second section of the job plan? • What is the purpose of the third section of the job plan? • Which section in the job description do the following sentences belong? If you have a go-getter attitude and are looking for an opportunity to make a measurable impact on the success of a growing company, this is your next career move! If you have a go-getter attitude and are looking for an opportunity to make a measurable impact on the success of a growing company, this is your next career move! Your large company experience and financial training will be invaluable as you improve efficiencies in in our inventory management and financial operations. Your large company experience and financial training will be invaluable as you improve efficiencies in in our inventory management and financial operations. At PQR Inc. you’ll be working with some of the most creative artists in the digital effects industry. At PQR Inc. you’ll be working with some of the most creative artists in the digital effects industry.The technology industry experience you have acquired will allow you to create outstanding technical training manuals for ABC’s clients. The technology industry experience you have acquired will allow you to create outstanding technical training manuals for ABC’s clients. As a Sales Representative for XYZ, you will be selling a product that will revolutionize the cell phone industry. As a Sales Representative for XYZ, you will be selling a product that will revolutionize the cell phone industry.
Editor's Notes
- #4 After profiling you develop the Job Plan. The Job Plan is the marketing piece for the position. The Job Plan consists of 3 parts: A unique and compelling job description that is focused on attracting top performers. 15 to 20 multiple-choice screening questions, designed to identify markers for talent. This is uniquely written for each job in order to attract top performers. 2 to 4 open-ended questions. This allows a candidate to apply his or her experience to the position. These are similar to the questions you might get on a first interview. After developing the job plan and having it reviewed internally and by the hiring manager, the job is launched and posted on appropriate job boards.
- #5 A well written, catchy, effective Job Plan is a form of viral marketing.
- #6 The job description should appeal directly to the ideal candidate’s skills, experience and motivation. The Initial Interview Questions (IIQs) should effectively filter applicants so that only the most qualified are presented. The Secondary Interview Questions (SIQs) will allow the top applicants to further demonstrate their fit for the position by providing examples of their related experience in a behavioral question set.
- #7 Before you write your plan, outline the key thoughts and goals Use the Plan Creation Worksheet Job Description What are the top 3 selling points? What are the top 3 skills/talents/experiences/knowledge needed and why are they essential? Initial interview questions What are the core skills and the desired scope, scale and sector for each? What are the “nice to haves” versus the “have to haves” Secondary interview questions What are the key topics that will allow the top candidates to differentiate themselves?
- #9 Most job descriptions are written as an open announcement to the world. Make sure you create a job description as if you are writing to that one perfect candidate. Make it personal.
- #10 The goal is to say “This is why you want the job, here’s some more information about us and what we’re about, and here are the things that will make you successful in this position.”
- #12 Creativity in the title should be balanced against the client, hiring manager, the position and the location. Try to keep the title 50 characters or less.
- #15 This will generally be the same across all jobs run for that company, and may be developed with help from the HR or marketing department of that company For a senior level position … VP, Director, or other Executive level, it’s imperative to remind the HM that we post with the company name to ensure they are comfortable with that.
- #17 Should be approx 5 to 7 sentences
- #20 Note: The keywords here are different than those used for the RSE!