The latest report from VisionMobile - conducted in October and November, 2013 - has brought marketers an updated picture of the entirety of the mobile app development ecosystem... As usual, at 55 pages, this is the 6 hour edition, not a 10 minute read. Full of important information to carefully consider and digest, the paper covers 15 platforms: Including Android, Bada, BlackBerry 5/6/7, BlackBerry 10, Chrome, Facebook Firefox OS, iOS, Java ME, HTML5, OSX (desktop), Windows (desktop), Windows Phone, Windows 8 and Tizen.
Detailed Guide on a Mobile Game Soft LaunchComboApp, Inc
Soft launch will help you to:
- Collect empirical and behavioral data from statistically relevant sample of players to make data-driven decisions
- Identify success factors and problem areas
- Quantify response to game mechanics or app features
Abby Lee Dance Secrets App - Mobile Marketing Case StudyComboApp, Inc
The Abby Lee Dance Company launched a mobile app to capitalize on the success of their TV show "Dance Moms" but faced the challenge of reaching their niche audience. Comboapp provided recommendations including campaign promotion analysis, media channel performance research, UI/UX recommendations, and user acquisition source evaluation. Following Comboapp's solutions focused on defining profitable user acquisition sources, improving organic traffic and retention, determining key UX issues, and creating conversion splits, the app reached 100,000 installs in the first 10 days after launch.
SeaWorld Kids App - Mobile Marketing Case StudyComboApp, Inc
A massive PR campaign in Youtube, Facebook, Pinterest and Parents Blogs led to extensive exposure in the parents community and increased overall user acquisitions for SeaWorld
Bungee Mummy Mobile Game - Mobile Marketing Case StudyComboApp, Inc
ComboApp ran Instagram and Facebook ad campaigns for the mobile game "Bungee Mummy: Challenges" to maximize app installs while decreasing cost per install (CPI). Through constant optimization over 8 weeks, the campaigns successfully lowered CPI by 5 times and also generated a significant number of organic installs.
Video Medicine App - Mobile Marketing Case StudyComboApp, Inc
ComboApp was proud to establish Video Medicine as the leader in the telemedicine category. After careful product analysis, ComboApp developed a tailor-made marketing strategy and PR plan.
Detailed Guide on a Mobile Game Soft LaunchComboApp, Inc
Soft launch will help you to:
- Collect empirical and behavioral data from statistically relevant sample of players to make data-driven decisions
- Identify success factors and problem areas
- Quantify response to game mechanics or app features
Abby Lee Dance Secrets App - Mobile Marketing Case StudyComboApp, Inc
The Abby Lee Dance Company launched a mobile app to capitalize on the success of their TV show "Dance Moms" but faced the challenge of reaching their niche audience. Comboapp provided recommendations including campaign promotion analysis, media channel performance research, UI/UX recommendations, and user acquisition source evaluation. Following Comboapp's solutions focused on defining profitable user acquisition sources, improving organic traffic and retention, determining key UX issues, and creating conversion splits, the app reached 100,000 installs in the first 10 days after launch.
SeaWorld Kids App - Mobile Marketing Case StudyComboApp, Inc
A massive PR campaign in Youtube, Facebook, Pinterest and Parents Blogs led to extensive exposure in the parents community and increased overall user acquisitions for SeaWorld
Bungee Mummy Mobile Game - Mobile Marketing Case StudyComboApp, Inc
ComboApp ran Instagram and Facebook ad campaigns for the mobile game "Bungee Mummy: Challenges" to maximize app installs while decreasing cost per install (CPI). Through constant optimization over 8 weeks, the campaigns successfully lowered CPI by 5 times and also generated a significant number of organic installs.
Video Medicine App - Mobile Marketing Case StudyComboApp, Inc
ComboApp was proud to establish Video Medicine as the leader in the telemedicine category. After careful product analysis, ComboApp developed a tailor-made marketing strategy and PR plan.
Cox Communications - Mobile Marketing Case StudyComboApp, Inc
Comboapp was hired by Cox Communications to evaluate their Flare Kids mobile video content project for children. Comboapp analyzed Cox's Flare Kids mobile apps, providing an evaluation of suitable monetization models along with market research, UI/UX audits, competitor overviews, and recommendations based on statistical data and user behavior analysis to help Cox improve the apps.
Intel Mobile Marketing Program - Mobile Marketing Case StudyComboApp, Inc
ComboApp was hired by Intel to run a marketing campaign for a select group of mobile app developers. The goal was to optimize apps for parents and create an active user base, which can be difficult as parents are selective about apps. Through custom campaigns including market research, media coverage, social media promotion and targeted ads, ComboApp increased organic app downloads by up to 300%, exceeding the goals set by Intel.
The document provides tips and strategies for analyzing competitors and determining if a mobile app product is unique. It outlines an 8-step process for conducting a competitive analysis that includes identifying key competitors, checking accessibility across platforms and stores, analyzing traffic patterns and sources, researching media mentions, reviewing product updates, analyzing app store optimization efforts, comparing monetization models, and identifying key product features. The goal is to understand how a competitor achieved success and position a product differently to avoid direct competition. Thorough research is emphasized as key to developing a successful marketing strategy.
User Acquisition Management (UA) is one of the most crucial parts of integrated app marketing efforts. App user acquisition is usually defined as an action of downloading and installing the mobile app through organic search, word of mouth, paid campaigns or referrals. While most companies in the mobile app marketing ecosystem usually concentrate on paid traffic campaigns, there are many more channels to consider when planning your user acquisition strategy.
5 tips for effictive holiday season mobile app marketing. A set of practical steps we suggest app developers to follow to take advantage of app users increasing Xmas app shopping activity.
Advice for young communication professionalsComboApp, Inc
This document provides 5 tips for young communication professionals. The tips are: 1) Work across different areas of communications like marketing, PR, advertising to gain valuable experience; 2) Become an expert in the latest methods within your chosen field through internships and following industry leaders; 3) Use and become addicted to the technologies you work with to become an expert; 4) Learn to network effectively by listening and being helpful to others; 5) Set professional goals and continuously challenge yourself by adding new goals as you achieve them to keep growing your skills.
The document discusses top apps showcased at CES 2014, including:
1) SlingPlayer 3.0, which allows users to stream live TV to mobile devices from anywhere via a Slingbox device;
2) PasswordBox, a password manager app that won an award for securely storing multiple account passwords across devices;
3) Ballerz, a forthcoming mobile app for organizing streetball games virtually with social networking features.
The document discusses mobile app marketing and the AARRR framework. It describes each stage of the framework - Acquisition, Activation, Retention, Referral, and Revenue. For each stage, it provides examples of key metrics and factors to consider to improve user conversion and app success. Overall, the document offers guidance on applying the AARRR framework to optimize the user experience and lifecycle from download to monetization.
Mobile Marketing for Developers - Glossary of TermsComboApp, Inc
A-B testing involves testing two versions of an ad, website element, etc. to see which performs better. Key terms include acquisition, the act of gaining a new customer; CPC which is cost per click that advertisers pay; and CPI or cost per install where advertisers only pay for app installs. Mobile marketing uses techniques like audience targeting and behavioral data to deliver relevant ads to consumers.
iPhone App Marketing: ComboApp Case Studies 2013ComboApp, Inc
Professional iPad, iPhone app promotion service. It presents case studies for the various range of iPhone, iPad and iPod Touch app promoted on the App Store by ComboApp Marketing & PR Agency.
Guidelines for Creating & Updating your Facebook Fan PageComboApp, Inc
Your Facebook fan page's 'About' section should include a direct link to your app in the first line to make it visible instantly. While the profile and cover pictures should represent your app, they should not be exact copies of other marketing materials and should take advantage of Facebook's unique dimensions. Updating the page more than 1-2 times per day is not recommended as it risks overwhelming and annoying subscribers with notifications.
iPhone App Marketing: ComboApp Case Studies 2010-2011ComboApp, Inc
Professional iPad, iPhone app promotion service. It presents case studies for the various range of iPhone, iPad and iPod Touch app promoted on the App Store by ComboApp Marketing & PR Agency.
Connector Corner: Seamlessly power UiPath Apps, GenAI with prebuilt connectorsDianaGray10
Join us to learn how UiPath Apps can directly and easily interact with prebuilt connectors via Integration Service--including Salesforce, ServiceNow, Open GenAI, and more.
The best part is you can achieve this without building a custom workflow! Say goodbye to the hassle of using separate automations to call APIs. By seamlessly integrating within App Studio, you can now easily streamline your workflow, while gaining direct access to our Connector Catalog of popular applications.
We’ll discuss and demo the benefits of UiPath Apps and connectors including:
Creating a compelling user experience for any software, without the limitations of APIs.
Accelerating the app creation process, saving time and effort
Enjoying high-performance CRUD (create, read, update, delete) operations, for
seamless data management.
Speakers:
Russell Alfeche, Technology Leader, RPA at qBotic and UiPath MVP
Charlie Greenberg, host
Cox Communications - Mobile Marketing Case StudyComboApp, Inc
Comboapp was hired by Cox Communications to evaluate their Flare Kids mobile video content project for children. Comboapp analyzed Cox's Flare Kids mobile apps, providing an evaluation of suitable monetization models along with market research, UI/UX audits, competitor overviews, and recommendations based on statistical data and user behavior analysis to help Cox improve the apps.
Intel Mobile Marketing Program - Mobile Marketing Case StudyComboApp, Inc
ComboApp was hired by Intel to run a marketing campaign for a select group of mobile app developers. The goal was to optimize apps for parents and create an active user base, which can be difficult as parents are selective about apps. Through custom campaigns including market research, media coverage, social media promotion and targeted ads, ComboApp increased organic app downloads by up to 300%, exceeding the goals set by Intel.
The document provides tips and strategies for analyzing competitors and determining if a mobile app product is unique. It outlines an 8-step process for conducting a competitive analysis that includes identifying key competitors, checking accessibility across platforms and stores, analyzing traffic patterns and sources, researching media mentions, reviewing product updates, analyzing app store optimization efforts, comparing monetization models, and identifying key product features. The goal is to understand how a competitor achieved success and position a product differently to avoid direct competition. Thorough research is emphasized as key to developing a successful marketing strategy.
User Acquisition Management (UA) is one of the most crucial parts of integrated app marketing efforts. App user acquisition is usually defined as an action of downloading and installing the mobile app through organic search, word of mouth, paid campaigns or referrals. While most companies in the mobile app marketing ecosystem usually concentrate on paid traffic campaigns, there are many more channels to consider when planning your user acquisition strategy.
5 tips for effictive holiday season mobile app marketing. A set of practical steps we suggest app developers to follow to take advantage of app users increasing Xmas app shopping activity.
Advice for young communication professionalsComboApp, Inc
This document provides 5 tips for young communication professionals. The tips are: 1) Work across different areas of communications like marketing, PR, advertising to gain valuable experience; 2) Become an expert in the latest methods within your chosen field through internships and following industry leaders; 3) Use and become addicted to the technologies you work with to become an expert; 4) Learn to network effectively by listening and being helpful to others; 5) Set professional goals and continuously challenge yourself by adding new goals as you achieve them to keep growing your skills.
The document discusses top apps showcased at CES 2014, including:
1) SlingPlayer 3.0, which allows users to stream live TV to mobile devices from anywhere via a Slingbox device;
2) PasswordBox, a password manager app that won an award for securely storing multiple account passwords across devices;
3) Ballerz, a forthcoming mobile app for organizing streetball games virtually with social networking features.
The document discusses mobile app marketing and the AARRR framework. It describes each stage of the framework - Acquisition, Activation, Retention, Referral, and Revenue. For each stage, it provides examples of key metrics and factors to consider to improve user conversion and app success. Overall, the document offers guidance on applying the AARRR framework to optimize the user experience and lifecycle from download to monetization.
Mobile Marketing for Developers - Glossary of TermsComboApp, Inc
A-B testing involves testing two versions of an ad, website element, etc. to see which performs better. Key terms include acquisition, the act of gaining a new customer; CPC which is cost per click that advertisers pay; and CPI or cost per install where advertisers only pay for app installs. Mobile marketing uses techniques like audience targeting and behavioral data to deliver relevant ads to consumers.
iPhone App Marketing: ComboApp Case Studies 2013ComboApp, Inc
Professional iPad, iPhone app promotion service. It presents case studies for the various range of iPhone, iPad and iPod Touch app promoted on the App Store by ComboApp Marketing & PR Agency.
Guidelines for Creating & Updating your Facebook Fan PageComboApp, Inc
Your Facebook fan page's 'About' section should include a direct link to your app in the first line to make it visible instantly. While the profile and cover pictures should represent your app, they should not be exact copies of other marketing materials and should take advantage of Facebook's unique dimensions. Updating the page more than 1-2 times per day is not recommended as it risks overwhelming and annoying subscribers with notifications.
iPhone App Marketing: ComboApp Case Studies 2010-2011ComboApp, Inc
Professional iPad, iPhone app promotion service. It presents case studies for the various range of iPhone, iPad and iPod Touch app promoted on the App Store by ComboApp Marketing & PR Agency.
Connector Corner: Seamlessly power UiPath Apps, GenAI with prebuilt connectorsDianaGray10
Join us to learn how UiPath Apps can directly and easily interact with prebuilt connectors via Integration Service--including Salesforce, ServiceNow, Open GenAI, and more.
The best part is you can achieve this without building a custom workflow! Say goodbye to the hassle of using separate automations to call APIs. By seamlessly integrating within App Studio, you can now easily streamline your workflow, while gaining direct access to our Connector Catalog of popular applications.
We’ll discuss and demo the benefits of UiPath Apps and connectors including:
Creating a compelling user experience for any software, without the limitations of APIs.
Accelerating the app creation process, saving time and effort
Enjoying high-performance CRUD (create, read, update, delete) operations, for
seamless data management.
Speakers:
Russell Alfeche, Technology Leader, RPA at qBotic and UiPath MVP
Charlie Greenberg, host
Digital Banking in the Cloud: How Citizens Bank Unlocked Their MainframePrecisely
Inconsistent user experience and siloed data, high costs, and changing customer expectations – Citizens Bank was experiencing these challenges while it was attempting to deliver a superior digital banking experience for its clients. Its core banking applications run on the mainframe and Citizens was using legacy utilities to get the critical mainframe data to feed customer-facing channels, like call centers, web, and mobile. Ultimately, this led to higher operating costs (MIPS), delayed response times, and longer time to market.
Ever-changing customer expectations demand more modern digital experiences, and the bank needed to find a solution that could provide real-time data to its customer channels with low latency and operating costs. Join this session to learn how Citizens is leveraging Precisely to replicate mainframe data to its customer channels and deliver on their “modern digital bank” experiences.
What is an RPA CoE? Session 1 – CoE VisionDianaGray10
In the first session, we will review the organization's vision and how this has an impact on the COE Structure.
Topics covered:
• The role of a steering committee
• How do the organization’s priorities determine CoE Structure?
Speaker:
Chris Bolin, Senior Intelligent Automation Architect Anika Systems
Generating privacy-protected synthetic data using Secludy and MilvusZilliz
During this demo, the founders of Secludy will demonstrate how their system utilizes Milvus to store and manipulate embeddings for generating privacy-protected synthetic data. Their approach not only maintains the confidentiality of the original data but also enhances the utility and scalability of LLMs under privacy constraints. Attendees, including machine learning engineers, data scientists, and data managers, will witness first-hand how Secludy's integration with Milvus empowers organizations to harness the power of LLMs securely and efficiently.
Skybuffer SAM4U tool for SAP license adoptionTatiana Kojar
Manage and optimize your license adoption and consumption with SAM4U, an SAP free customer software asset management tool.
SAM4U, an SAP complimentary software asset management tool for customers, delivers a detailed and well-structured overview of license inventory and usage with a user-friendly interface. We offer a hosted, cost-effective, and performance-optimized SAM4U setup in the Skybuffer Cloud environment. You retain ownership of the system and data, while we manage the ABAP 7.58 infrastructure, ensuring fixed Total Cost of Ownership (TCO) and exceptional services through the SAP Fiori interface.
Northern Engraving | Nameplate Manufacturing Process - 2024Northern Engraving
Manufacturing custom quality metal nameplates and badges involves several standard operations. Processes include sheet prep, lithography, screening, coating, punch press and inspection. All decoration is completed in the flat sheet with adhesive and tooling operations following. The possibilities for creating unique durable nameplates are endless. How will you create your brand identity? We can help!
Your One-Stop Shop for Python Success: Top 10 US Python Development Providersakankshawande
Simplify your search for a reliable Python development partner! This list presents the top 10 trusted US providers offering comprehensive Python development services, ensuring your project's success from conception to completion.
Freshworks Rethinks NoSQL for Rapid Scaling & Cost-EfficiencyScyllaDB
Freshworks creates AI-boosted business software that helps employees work more efficiently and effectively. Managing data across multiple RDBMS and NoSQL databases was already a challenge at their current scale. To prepare for 10X growth, they knew it was time to rethink their database strategy. Learn how they architected a solution that would simplify scaling while keeping costs under control.
Monitoring and Managing Anomaly Detection on OpenShift.pdfTosin Akinosho
Monitoring and Managing Anomaly Detection on OpenShift
Overview
Dive into the world of anomaly detection on edge devices with our comprehensive hands-on tutorial. This SlideShare presentation will guide you through the entire process, from data collection and model training to edge deployment and real-time monitoring. Perfect for those looking to implement robust anomaly detection systems on resource-constrained IoT/edge devices.
Key Topics Covered
1. Introduction to Anomaly Detection
- Understand the fundamentals of anomaly detection and its importance in identifying unusual behavior or failures in systems.
2. Understanding Edge (IoT)
- Learn about edge computing and IoT, and how they enable real-time data processing and decision-making at the source.
3. What is ArgoCD?
- Discover ArgoCD, a declarative, GitOps continuous delivery tool for Kubernetes, and its role in deploying applications on edge devices.
4. Deployment Using ArgoCD for Edge Devices
- Step-by-step guide on deploying anomaly detection models on edge devices using ArgoCD.
5. Introduction to Apache Kafka and S3
- Explore Apache Kafka for real-time data streaming and Amazon S3 for scalable storage solutions.
6. Viewing Kafka Messages in the Data Lake
- Learn how to view and analyze Kafka messages stored in a data lake for better insights.
7. What is Prometheus?
- Get to know Prometheus, an open-source monitoring and alerting toolkit, and its application in monitoring edge devices.
8. Monitoring Application Metrics with Prometheus
- Detailed instructions on setting up Prometheus to monitor the performance and health of your anomaly detection system.
9. What is Camel K?
- Introduction to Camel K, a lightweight integration framework built on Apache Camel, designed for Kubernetes.
10. Configuring Camel K Integrations for Data Pipelines
- Learn how to configure Camel K for seamless data pipeline integrations in your anomaly detection workflow.
11. What is a Jupyter Notebook?
- Overview of Jupyter Notebooks, an open-source web application for creating and sharing documents with live code, equations, visualizations, and narrative text.
12. Jupyter Notebooks with Code Examples
- Hands-on examples and code snippets in Jupyter Notebooks to help you implement and test anomaly detection models.
Main news related to the CCS TSI 2023 (2023/1695)Jakub Marek
An English 🇬🇧 translation of a presentation to the speech I gave about the main changes brought by CCS TSI 2023 at the biggest Czech conference on Communications and signalling systems on Railways, which was held in Clarion Hotel Olomouc from 7th to 9th November 2023 (konferenceszt.cz). Attended by around 500 participants and 200 on-line followers.
The original Czech 🇨🇿 version of the presentation can be found here: https://www.slideshare.net/slideshow/hlavni-novinky-souvisejici-s-ccs-tsi-2023-2023-1695/269688092 .
The videorecording (in Czech) from the presentation is available here: https://youtu.be/WzjJWm4IyPk?si=SImb06tuXGb30BEH .
Dandelion Hashtable: beyond billion requests per second on a commodity serverAntonios Katsarakis
This slide deck presents DLHT, a concurrent in-memory hashtable. Despite efforts to optimize hashtables, that go as far as sacrificing core functionality, state-of-the-art designs still incur multiple memory accesses per request and block request processing in three cases. First, most hashtables block while waiting for data to be retrieved from memory. Second, open-addressing designs, which represent the current state-of-the-art, either cannot free index slots on deletes or must block all requests to do so. Third, index resizes block every request until all objects are copied to the new index. Defying folklore wisdom, DLHT forgoes open-addressing and adopts a fully-featured and memory-aware closed-addressing design based on bounded cache-line-chaining. This design offers lock-free index operations and deletes that free slots instantly, (2) completes most requests with a single memory access, (3) utilizes software prefetching to hide memory latencies, and (4) employs a novel non-blocking and parallel resizing. In a commodity server and a memory-resident workload, DLHT surpasses 1.6B requests per second and provides 3.5x (12x) the throughput of the state-of-the-art closed-addressing (open-addressing) resizable hashtable on Gets (Deletes).
Introduction of Cybersecurity with OSS at Code Europe 2024Hiroshi SHIBATA
I develop the Ruby programming language, RubyGems, and Bundler, which are package managers for Ruby. Today, I will introduce how to enhance the security of your application using open-source software (OSS) examples from Ruby and RubyGems.
The first topic is CVE (Common Vulnerabilities and Exposures). I have published CVEs many times. But what exactly is a CVE? I'll provide a basic understanding of CVEs and explain how to detect and handle vulnerabilities in OSS.
Next, let's discuss package managers. Package managers play a critical role in the OSS ecosystem. I'll explain how to manage library dependencies in your application.
I'll share insights into how the Ruby and RubyGems core team works to keep our ecosystem safe. By the end of this talk, you'll have a better understanding of how to safeguard your code.
Developer economics Q1, 2014 the fresh snapshot from vision mobile
1. Developer Economics Q1, 2014 - The
Fresh Snapshot From VisionMobile
Art Dogtiev, Head of Branded Content
February 27, 2014
2. The latest report from VisionMobile - conducted in October and
November, 2013 - has brought marketers an updated picture of
the entirety of the mobile app development ecosystem... As
usual, at 55 pages, this is the 6 hour edition, not a 10 minute
read. Full of important information to carefully consider and
digest, the paper covers 15 platforms: Including Android, Bada,
BlackBerry 5/6/7, BlackBerry 10, Chrome, Facebook Firefox
OS, iOS, Java ME, HTML5, OSX (desktop), Windows (desktop),
Windows Phone, Windows 8 and Tizen.
The paper presents the numbers for smartphones vs.
smartphones sales over the last five years (2009 to 2013) and
shows conclusively that 2013 was the first year when
smartphones outsold featured phones.
!
The leader among Android OEM is Samsung with 31%
in Q3, 2013 and though declining in Q4 with only 18%, still
holding the leading position. The reason for Android’s Q4 decline
was the launch of Apple’s iPhone 5S and iPhone 5C. These
models reclaimed certain portion of the market from Android.
After Samsung comes Huawei, Lenovo and LG. HTC is not
mentioned among the frontrunners, since the company has had
several bad quarters in a row, and now it seems like they will not
recover.
!
Mobile Marketing Agency
3. To distill the huge volume of this survey we will focus on
analyzing five crucial metrics:
!
1. Developer Mindshare
2. Regional Prioritization
3. Adoption Criteria
4. Revenue Opportunities
5. Most Popular Revenue Models
!
!
Developer Mindshare
The survey is based on information obtained from over 7,000
developers in 127 countries, ranging from US and China to
Kenya and Brazil. The global app economy was valued at $68
billion in 2013 and the forecast for 2014 says it will reach $143
billion within the year.
!
Among 2.3 million individuals involved in the app development
ecosystem, around 760,000 are located in Asia. (Apple’s
recent partnership with China Mobile makes complete sense,
especially in light of Asia’s dominance amongst the iOS
development community.)
Mobile Marketing Agency
4. Between the different platforms this demonstrates (again)
that Android has the lead position with 71% and iOS 55%
(-1% comparing with the previous survey, within the limits of
a statistical error). Combined, these two are holding 94% of
the mobile market.
!
The surprise comes from the fact that with the huge number
of Android handsets that have flooded the market, the
number of developers in the Android camp hasn’t increased
when compared with the previous survey in Q3.
!
Despite all the tech talk that Apple is becoming less
relevant, developers don’t seem to pay attention and still
see iOS as the most rewarding and engaging development
platform.
!
On average, developers work on 2.5 platforms, down from
2.9 in Q3 2013: This speaks to consolidation as developers
focus on fewer platforms. Most likely developers have tried
developing product on several platforms and settled on
specializing in the ones they have seen the best results on.
Mobile Marketing Agency
5. Smartphones continue to be the primary target for app
developers and it’s unlikely that it will change anytime
soon. Developers still focus on developing apps for
smartphones, choosing tablets as devices to develop for
in conjunction (83%), only 12% surveyed develop for
tablets only. The flood of tablets running Android aren’t
triggering the interest of the community, and 52% are still
developing apps for iPad only, and 28% for Android.
!
!
Mindshare by Region and Prioritization
Across all continents Android is rated as the number one
developing platform:
Starting at 67% in North America and up-to 78% in Asia. The least iOS penetration we see in Middle East and Africa
and the biggest one North America and Western Europe.
!
iOS is still the platform that developers prefer in North America and Europe, while Android wins in other regions. Most
likely such split is being dictated by the fact that mid-and-low end unlocked Android devices are cheaper than iOS
devices and hence there are more smartphones running Android in the hands of people in South America and Asia.
The difference in usage is the most striking in Asia where Android has 46% while iOS only 28%.
Mobile Marketing Agency
6. !
Adoption Criteria
The survey shows that the idea of the “average developer” is a myth there is no such thing.
!
The survey profiles several types of the developer mindshare and they all
care about different things: Hunters care about revenue, digital media
publishers care about reach, hobbyists care about documentation,
enterprise IT developers care about speed and cost. 69% prefer iOS and
Android to other platforms, and hence Firefox OS, Windows Phone,
Windows 8, Tizen, Jolla and Ubuntu have yet to provide a good enough
argument to make developers switch platforms.
!
Across the board, Android holds the 1st place position among app
platforms -to- developer in different counties. iOS holds the 2nd place
position in popularity with developers in Europe and North America, but
is 3rd in Asia, Africa and the Middle East (where HTML5 holds the
number two spot.)
!
You can answer the question, “Which platform (iOS or Android) is first in
various geographic locations?” by looking at the map:
Mobile Marketing Agency
7. !
Revenue Opportunities
One of the most sober findings of the report is that 60% of developers
are making >$500 per month, which puts them under the “app poverty
line.”
!
Among developers that make $500 - $10,000, 37% from the iOS camp
and only 25% develop on Android.
!
!
Most Popular Revenue Models
Besides 16% of developers (a very small percentage) for whom money
isn’t the reason they are in app development business, profit is the
reason why the majority of developers are pouring their effort and talent
into creation of apps.
!
At 26%, in-app advertising remains the most popular monetization
method amongst developers and in particular it’s strong on platforms
where the demand for direct purchases is weak, such as Windows and
Android.
Mobile Marketing Agency
8. Contract development is still the most popular
monetization model, while developing apps on
commission is attributed to only 26% of the market. As
you can see from the figure to the right, after contract
work and the pay-per-download model - next ranked
are in-app purchases, indirect sales roam and in-app
advertising/brand awareness.
!
The full text of the survey can be downloaded here -
!
http://www.developereconomics.com/reports/q1-2014/
!
!
Mobile Marketing Agency