Ever wondered whether your audience could understand your information? Here are a few methods you can use to estimate the reading level required to understand text and to test whether your readers understand your content.
As developers we write code everyday, only to frown at it a week after that. Why do we have such a hard time with code written by others and ourselves, this raging desire to rewrite everything we see? Writing code that survives the test of time and self judgment is a matter of clarity and simplicity. Let's talk about growing, learning and improving our code with calisthenics, readability and good design.
As developers we write code everyday, only to frown at it a week after that. Why do we have such a hard time with code written by others and ourselves, this raging desire to rewrite everything we see? Writing code that survives the test of time and self judgment is a matter of clarity and simplicity. Let's talk about growing, learning and improving our code with calisthenics, readability and good design.
Assessment tools and strategies to help you align your course objectives to assessments in your courses. When you align objectives well, you can truly find out whether students are learning what they need to learn from your course.
Language is at the core of user experience. From microcopy to error messages, from product information to legal text, the words you use matter. This session will look at how you make sure that your copy is readable and actionable.
Storytelling For The Web: Integrate Storytelling in your Design ProcessChiara Aliotta
In this slides I explain how I have used storytelling techniques to elevate websites and brands and create memorable user experiences. You can discover practical tips as I showcase the elements of good storytelling and its applied to some examples of diverse brands/projects..
Can AI do good? at 'offtheCanvas' India HCI preludeAlan Dix
Invited talk at 'offtheCanvas' IndiaHCI prelude, 29th June 2024.
https://www.alandix.com/academic/talks/offtheCanvas-IndiaHCI2024/
The world is being changed fundamentally by AI and we are constantly faced with newspaper headlines about its harmful effects. However, there is also the potential to both ameliorate theses harms and use the new abilities of AI to transform society for the good. Can you make the difference?
White wonder, Work developed by Eva TschoppMansi Shah
White Wonder by Eva Tschopp
A tale about our culture around the use of fertilizers and pesticides visiting small farms around Ahmedabad in Matar and Shilaj.
Assessment tools and strategies to help you align your course objectives to assessments in your courses. When you align objectives well, you can truly find out whether students are learning what they need to learn from your course.
Language is at the core of user experience. From microcopy to error messages, from product information to legal text, the words you use matter. This session will look at how you make sure that your copy is readable and actionable.
Storytelling For The Web: Integrate Storytelling in your Design ProcessChiara Aliotta
In this slides I explain how I have used storytelling techniques to elevate websites and brands and create memorable user experiences. You can discover practical tips as I showcase the elements of good storytelling and its applied to some examples of diverse brands/projects..
Can AI do good? at 'offtheCanvas' India HCI preludeAlan Dix
Invited talk at 'offtheCanvas' IndiaHCI prelude, 29th June 2024.
https://www.alandix.com/academic/talks/offtheCanvas-IndiaHCI2024/
The world is being changed fundamentally by AI and we are constantly faced with newspaper headlines about its harmful effects. However, there is also the potential to both ameliorate theses harms and use the new abilities of AI to transform society for the good. Can you make the difference?
White wonder, Work developed by Eva TschoppMansi Shah
White Wonder by Eva Tschopp
A tale about our culture around the use of fertilizers and pesticides visiting small farms around Ahmedabad in Matar and Shilaj.
Connect Conference 2022: Passive House - Economic and Environmental Solution...TE Studio
Passive House: The Economic and Environmental Solution for Sustainable Real Estate. Lecture by Tim Eian of TE Studio Passive House Design in November 2022 in Minneapolis.
- The Built Environment
- Let's imagine the perfect building
- The Passive House standard
- Why Passive House targets
- Clean Energy Plans?!
- How does Passive House compare and fit in?
- The business case for Passive House real estate
- Tools to quantify the value of Passive House
- What can I do?
- Resources
Transforming Brand Perception and Boosting Profitabilityaaryangarg12
In today's digital era, the dynamics of brand perception, consumer behavior, and profitability have been profoundly reshaped by the synergy of branding, social media, and website design. This research paper investigates the transformative power of these elements in influencing how individuals perceive brands and products and how this transformation can be harnessed to drive sales and profitability for businesses.
Through an exploration of brand psychology and consumer behavior, this study sheds light on the intricate ways in which effective branding strategies, strategic social media engagement, and user-centric website design contribute to altering consumers' perceptions. We delve into the principles that underlie successful brand transformations, examining how visual identity, messaging, and storytelling can captivate and resonate with target audiences.
Methodologically, this research employs a comprehensive approach, combining qualitative and quantitative analyses. Real-world case studies illustrate the impact of branding, social media campaigns, and website redesigns on consumer perception, sales figures, and profitability. We assess the various metrics, including brand awareness, customer engagement, conversion rates, and revenue growth, to measure the effectiveness of these strategies.
The results underscore the pivotal role of cohesive branding, social media influence, and website usability in shaping positive brand perceptions, influencing consumer decisions, and ultimately bolstering sales and profitability. This paper provides actionable insights and strategic recommendations for businesses seeking to leverage branding, social media, and website design as potent tools to enhance their market position and financial success.
Fonts play a crucial role in both User Interface (UI) and User Experience (UX) design. They affect readability, accessibility, aesthetics, and overall user perception.
14. Cloze Example
Short-term memory works a _________ like the bucket you _________ to
catch water dripping _________ a leak in the _________. When the bucket is
_________ —but you can see _________ more water is coming—_________
do you do? You _________ it all out and _________ the empty bucket back
_________ the leak. If short-term _________ has been filled to _________ but
more is coming, _________ don’t selectively discard what’s _________ there.
We dump everything _________ so we can catch _________ rest. That means
it’s _________ a good idea to _________ lots of information hoping _________
readers will remember some _________ it. It’s likely they _________
remember any of it. _________ characteristic of short-term memory
_________ to everyone, but there _________ differences in the size _________
the bucket. Adults with _________ literacy skills can store _________ seven
chunks of information _________ a time in short-term _________. The
number for poor _________ may be closer to _________ or fewer.
15. Cloze Example
Short-term memory works a LOT like the bucket you USE to
catch water dripping FROM a leak in the CEILING. When the bucket is
FULL —but you can see THAT more water is coming— WHAT
do you do? You THROW it all out and PUT the empty bucket back
UNDER the leak. If short-term MEMORY has been filled to CAPACITY but
more is coming, WE don’t selectively discard what’s CURRENTLY there.
We dump everything OUT so we can catch THE rest. That means
it’s NOT a good idea to LIST lots of information hoping YOUR
readers will remember some OF it. It’s likely they WON’T
remember any of it. THIS characteristic of short-term memory
APPLIES to everyone, but there ARE differences in the size OF
the bucket. Adults with ADEQUATE literacy skills can store AROUND seven
chunks of information AT a time in short-term MEMORY. The
number for poor READERS may be closer to FIVE or fewer.
16. Score = (exact matches / blanks)
• 60% or more: “independent level”
Reader understood 90% of the material
• 40-60%: “instructional level”
Reader understood 75% of the material
• Under 40%: “frustration level”
Material is too difficult for this audience
21. Fry Readability Graph Exercise
“ I stand here today humbled by the task before us, grateful for the
trust you have bestowed, mindful of the sacrifices borne by our
ancestors.
Forty-four Americans have now taken the presidential oath. The
words have been spoken during rising tides of prosperity and the
still waters of peace. Yet, every so often, the oath is taken amidst
gathering clouds and raging storms. At these moments, America
has carried on not simply because of the skill or vision of those in
high office, but because We the People have remained faithful to
”
the ideals of our forebearers, and true to our founding documents.
22. Use a 100-word sample
“ I stand here today humbled by the task before us, grateful for the
trust you have bestowed, mindful of the sacrifices borne by our
ancestors.
Forty-four Americans have now taken the presidential oath. The
words have been spoken during rising tides of prosperity and the
still waters of peace. Yet, every so often, the oath is taken amidst
gathering clouds and raging storms. At these moments, America
has carried on not simply because of the skill or vision of those in
high office, but because We the People have remained faithful to
”
the ideals of our forebearers, and true to our founding documents.
23. Count the number of syllables and sentences
“ I stand here today humbled by the task before us, grateful for the
trust you have bestowed, mindful of the sacrifices borne by our
ancestors.
Forty-four Americans have now taken the presidential oath. The
words have been spoken during rising tides of prosperity and the
still waters of peace. Yet, every so often, the oath is taken amidst
gathering clouds and raging storms. At these moments, America
has carried on not simply because of the skill or vision of those in
high office, but because We the People have remained faithful to
”
the ideals of our forebearers, and true to our founding documents.
24. Only mark after the first syllable
“
✓ ✓ ✓ ✓
I stand here today humbled by the task before us, grateful for the
trust you have bestowed, mindful of the sacrifices borne by our
ancestors.
Forty-four Americans have now taken the presidential oath. The
words have been spoken during rising tides of prosperity and the
still waters of peace. Yet, every so often, the oath is taken amidst
gathering clouds and raging storms. At these moments, America
has carried on not simply because of the skill or vision of those in
high office, but because We the People have remained faithful to
”
the ideals of our forebearers, and true to our founding documents.
26. Remember to
• Understand the limitations of
formulas
• Use an appropriate formula
• Use an automated tool
• Prepare the text
• Avoid writing to the formula
27. This sentence is written at a
second grade level:
The quick brown fox
jumps over the lazy dog.
28. So is this one:
Brown over the dog
quick the lazy jumps fox.
30. Remember to
• Understand the limitations of
formulas
• Use an appropriate formula
• Use an automated tool
• Prepare the text
• Avoid writing to the formula
31.
32. Remember to
• Understand the limitations of
formulas
• Use an appropriate formula
• Use an automated tool
• Prepare the text
• Avoid writing to the formula
33. “ Improving comprehension
by writing to a readability
formula is like lighting a
match under a thermometer
”
to warm up a room.
George Klare
36. In the United States
44 %
%
of adults have low
literacy skills
2003 National Assessment of Adult Literacy
37. Rate of adults with low literacy skills
Sweden 25%
Netherlands 36%
Germany 42%
Australia 44%
Switzerland 47%
United Kingdom 50%
Ireland 57%
Hungary 67%
Portugal 80%
1998 International Adult Literacy Survey (OECD)
38. REALM
Rapid Estimate of Adult Literacy in Medicine
• Word recognition test fat
flu
fatigue
pelvic
allergic
menstrual
• Quick and easy to administer pill
dose
jaundice
infection
testicle
colitis
• Participant says each word out eye
stress
exercise
behavior
emergency
medication
loud. Scored on number smear prescription occupation
pronounced correctly nerves
germs
notify
gallbladder
sexually
alcoholism
61-66: not low lit meals calories irritation
disease depression constipation
45-60: grade 7-8 cancer miscarriage gonorrhea
19-44: grade 4-6 caffeine pregnancy inflammatory
0-18: grade 3 or below attack arthritis diabetes
kidney nutrition hepatitis
• Doesn’t matter if they know hormones menopause antibiotics
the word’s meaning herpes appendix diagnosis
seizure abnormal potassium
bowel syphilis anemia
asthma hemorrhoids obesity
Davis T, Long S, et al
rectal nausea osteoporosis
Rapid estimate of adult literacy in medicine: a shortened screening instrument
Fam Med. 1993; 25: 391-395 incest directed impetigo