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Determining
Readability
How to Find Out Whether Users
Understand Your Content

Angela Colter (@angelacolter)
UPA 2010
Munich
The Reading
  Process
Decoding
Recovering the spoken
 word that the printed
   word represents
phoneme            morpheme



  The quick brown fox
jumps over the lazy dog

     literal comprehension
Find out what users
     understand,
not what they say they
     understand.
Test Text
with Users
Cued
response
Read the text,
then paraphrase aloud
Pre-test /
Post-test
Test domain knowledge,
Read the text,
Test again
Cloze
procedure
Delete every 5th word,
fill in the blanks
Activity
Cloze Procedure
Cloze Example

Short-term memory works a _________ like the bucket you _________ to
catch water dripping _________ a leak in the _________. When the bucket is
_________ —but you can see _________ more water is coming—_________
do you do? You _________ it all out and _________ the empty bucket back
_________ the leak. If short-term _________ has been filled to _________ but
more is coming, _________ don’t selectively discard what’s _________ there.
We dump everything _________ so we can catch _________ rest. That means
it’s _________ a good idea to _________ lots of information hoping _________
readers will remember some _________ it. It’s likely they _________
remember any of it. _________ characteristic of short-term memory
_________ to everyone, but there _________ differences in the size _________
the bucket. Adults with _________ literacy skills can store _________ seven
chunks of information _________ a time in short-term _________. The
number for poor _________ may be closer to _________ or fewer.
Cloze Example

Short-term memory works a         LOT    like the bucket you         USE     to
catch water dripping    FROM a leak in the CEILING. When the bucket is
   FULL —but you can see         THAT    more water is coming— WHAT
do you do? You THROW it all out and          PUT      the empty bucket back
 UNDER the leak. If short-term MEMORY has been filled to CAPACITY but
more is coming,       WE    don’t selectively discard what’s CURRENTLY there.
We dump everything         OUT   so we can catch        THE       rest. That means
it’s   NOT   a good idea to       LIST   lots of information hoping         YOUR
readers will remember some        OF     it. It’s likely they    WON’T
remember any of it.     THIS     characteristic of short-term memory
APPLIES to everyone, but there         ARE    differences in the size        OF
the bucket. Adults with ADEQUATE literacy skills can store AROUND seven
chunks of information       AT     a time in short-term MEMORY. The
number for poor READERS may be closer to           FIVE         or fewer.
Score = (exact matches / blanks)
 • 60% or more: “independent level”
   Reader understood 90% of the material

 • 40-60%: “instructional level”
   Reader understood 75% of the material

 • Under 40%: “frustration level”
   Material is too difficult for this audience
Estimate the
Grade Level
   of Text
Readability
 Formulas
Flesch Grade Level
Formula

.39 x   (     # of words
            # of sentences   ) + 11.8 x (   # of syllables
                                             # of words      ) - 15.59


            syntactic                       semantic
             factor                          factor
Activity
Fry Readability Graph
Fry Readability Graph Exercise


“   I stand here today humbled by the task before us, grateful for the
    trust you have bestowed, mindful of the sacrifices borne by our
    ancestors.

    Forty-four Americans have now taken the presidential oath. The
    words have been spoken during rising tides of prosperity and the
    still waters of peace. Yet, every so often, the oath is taken amidst
    gathering clouds and raging storms. At these moments, America
    has carried on not simply because of the skill or vision of those in
    high office, but because We the People have remained faithful to



                                                                           ”
    the ideals of our forebearers, and true to our founding documents.
Use a 100-word sample


“   I stand here today humbled by the task before us, grateful for the
    trust you have bestowed, mindful of the sacrifices borne by our
    ancestors.

    Forty-four Americans have now taken the presidential oath. The
    words have been spoken during rising tides of prosperity and the
    still waters of peace. Yet, every so often, the oath is taken amidst
    gathering clouds and raging storms. At these moments, America
    has carried on not simply because of the skill or vision of those in
    high office, but because We the People have remained faithful to



                                                                           ”
    the ideals of our forebearers, and true to our founding documents.
Count the number of syllables and sentences


“   I stand here today humbled by the task before us, grateful for the
    trust you have bestowed, mindful of the sacrifices borne by our
    ancestors.

    Forty-four Americans have now taken the presidential oath. The
    words have been spoken during rising tides of prosperity and the
    still waters of peace. Yet, every so often, the oath is taken amidst
    gathering clouds and raging storms. At these moments, America
    has carried on not simply because of the skill or vision of those in
    high office, but because We the People have remained faithful to



                                                                           ”
    the ideals of our forebearers, and true to our founding documents.
Only mark after the first syllable


“
                    ✓         ✓                  ✓            ✓
    I stand here today humbled by the task before us, grateful for the
    trust you have bestowed, mindful of the sacrifices borne by our
    ancestors.

    Forty-four Americans have now taken the presidential oath. The
    words have been spoken during rising tides of prosperity and the
    still waters of peace. Yet, every so often, the oath is taken amidst
    gathering clouds and raging storms. At these moments, America
    has carried on not simply because of the skill or vision of those in
    high office, but because We the People have remained faithful to



                                                                           ”
    the ideals of our forebearers, and true to our founding documents.
Fry Readability Graph
Number of sentences




                      Number of syllables
Remember to
• Understand the limitations of
 formulas
• Use an appropriate formula
• Use an automated tool
• Prepare the text
• Avoid writing to the formula
This sentence is written at a
       second grade level:



  The quick brown fox
jumps over the lazy dog.
So is this one:




  Brown over the dog
quick the lazy jumps fox.
This one too:




Dxr owcn kothv ert oghe
  qazui pelju mps foy.
Remember to
• Understand the limitations of
 formulas
• Use an appropriate formula
• Use an automated tool
• Prepare the text
• Avoid writing to the formula
Remember to
• Understand the limitations of
 formulas
• Use an appropriate formula
• Use an automated tool
• Prepare the text
• Avoid writing to the formula
“   Improving comprehension
    by writing to a readability
    formula is like lighting a
    match under a thermometer

                       ”
    to warm up a room.
    George Klare
Estimate the
Reading Level
   of Users
Who is the general public?
In the United States



   44       %
            %
of adults have low
   literacy skills
             2003 National Assessment of Adult Literacy
Rate of adults with low literacy skills
       Sweden     25%

   Netherlands    36%

      Germany     42%

      Australia   44%

   Switzerland    47%

United Kingdom    50%

        Ireland   57%

      Hungary     67%

      Portugal    80%
                        1998 International Adult Literacy Survey (OECD)
REALM
Rapid Estimate of Adult Literacy in Medicine
• Word recognition test                                                             fat
                                                                                    flu
                                                                                              fatigue
                                                                                               pelvic
                                                                                                             allergic
                                                                                                            menstrual

• Quick and easy to administer                                                      pill
                                                                                   dose
                                                                                             jaundice
                                                                                             infection
                                                                                                             testicle
                                                                                                              colitis

• Participant says each word out                                                   eye
                                                                                  stress
                                                                                             exercise
                                                                                             behavior
                                                                                                           emergency
                                                                                                           medication
  loud. Scored on number                                                          smear     prescription   occupation

  pronounced correctly                                                            nerves
                                                                                  germs
                                                                                               notify
                                                                                            gallbladder
                                                                                                             sexually
                                                                                                            alcoholism
     61-66: not low lit                                                           meals       calories       irritation
                                                                                 disease    depression     constipation
     45-60: grade 7-8                                                             cancer    miscarriage     gonorrhea
     19-44: grade 4-6                                                            caffeine   pregnancy      inflammatory
      0-18: grade 3 or below                                                      attack      arthritis      diabetes
                                                                                  kidney     nutrition       hepatitis
• Doesn’t matter if they know                                                    hormones   menopause       antibiotics

  the word’s meaning                                                              herpes     appendix       diagnosis
                                                                                  seizure    abnormal       potassium
                                                                                  bowel       syphilis       anemia
                                                                                  asthma    hemorrhoids      obesity
Davis T, Long S, et al
                                                                                  rectal      nausea       osteoporosis
Rapid estimate of adult literacy in medicine: a shortened screening instrument
Fam Med. 1993; 25: 391-395                                                        incest     directed       impetigo
Activity
  REALM
How have you tested
    readability



       ?
Q&A
Angela Colter
angelacolter.com/readability
acolter@gmail.com

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Determining Readability

  • 1. Determining Readability How to Find Out Whether Users Understand Your Content Angela Colter (@angelacolter) UPA 2010 Munich
  • 2. The Reading Process
  • 3. Decoding Recovering the spoken word that the printed word represents
  • 4. phoneme morpheme The quick brown fox jumps over the lazy dog literal comprehension
  • 5.
  • 6. Find out what users understand, not what they say they understand.
  • 9.
  • 10. Pre-test / Post-test Test domain knowledge, Read the text, Test again
  • 11. Cloze procedure Delete every 5th word, fill in the blanks
  • 12.
  • 14. Cloze Example Short-term memory works a _________ like the bucket you _________ to catch water dripping _________ a leak in the _________. When the bucket is _________ —but you can see _________ more water is coming—_________ do you do? You _________ it all out and _________ the empty bucket back _________ the leak. If short-term _________ has been filled to _________ but more is coming, _________ don’t selectively discard what’s _________ there. We dump everything _________ so we can catch _________ rest. That means it’s _________ a good idea to _________ lots of information hoping _________ readers will remember some _________ it. It’s likely they _________ remember any of it. _________ characteristic of short-term memory _________ to everyone, but there _________ differences in the size _________ the bucket. Adults with _________ literacy skills can store _________ seven chunks of information _________ a time in short-term _________. The number for poor _________ may be closer to _________ or fewer.
  • 15. Cloze Example Short-term memory works a LOT like the bucket you USE to catch water dripping FROM a leak in the CEILING. When the bucket is FULL —but you can see THAT more water is coming— WHAT do you do? You THROW it all out and PUT the empty bucket back UNDER the leak. If short-term MEMORY has been filled to CAPACITY but more is coming, WE don’t selectively discard what’s CURRENTLY there. We dump everything OUT so we can catch THE rest. That means it’s NOT a good idea to LIST lots of information hoping YOUR readers will remember some OF it. It’s likely they WON’T remember any of it. THIS characteristic of short-term memory APPLIES to everyone, but there ARE differences in the size OF the bucket. Adults with ADEQUATE literacy skills can store AROUND seven chunks of information AT a time in short-term MEMORY. The number for poor READERS may be closer to FIVE or fewer.
  • 16. Score = (exact matches / blanks) • 60% or more: “independent level” Reader understood 90% of the material • 40-60%: “instructional level” Reader understood 75% of the material • Under 40%: “frustration level” Material is too difficult for this audience
  • 19. Flesch Grade Level Formula .39 x ( # of words # of sentences ) + 11.8 x ( # of syllables # of words ) - 15.59 syntactic semantic factor factor
  • 21. Fry Readability Graph Exercise “ I stand here today humbled by the task before us, grateful for the trust you have bestowed, mindful of the sacrifices borne by our ancestors. Forty-four Americans have now taken the presidential oath. The words have been spoken during rising tides of prosperity and the still waters of peace. Yet, every so often, the oath is taken amidst gathering clouds and raging storms. At these moments, America has carried on not simply because of the skill or vision of those in high office, but because We the People have remained faithful to ” the ideals of our forebearers, and true to our founding documents.
  • 22. Use a 100-word sample “ I stand here today humbled by the task before us, grateful for the trust you have bestowed, mindful of the sacrifices borne by our ancestors. Forty-four Americans have now taken the presidential oath. The words have been spoken during rising tides of prosperity and the still waters of peace. Yet, every so often, the oath is taken amidst gathering clouds and raging storms. At these moments, America has carried on not simply because of the skill or vision of those in high office, but because We the People have remained faithful to ” the ideals of our forebearers, and true to our founding documents.
  • 23. Count the number of syllables and sentences “ I stand here today humbled by the task before us, grateful for the trust you have bestowed, mindful of the sacrifices borne by our ancestors. Forty-four Americans have now taken the presidential oath. The words have been spoken during rising tides of prosperity and the still waters of peace. Yet, every so often, the oath is taken amidst gathering clouds and raging storms. At these moments, America has carried on not simply because of the skill or vision of those in high office, but because We the People have remained faithful to ” the ideals of our forebearers, and true to our founding documents.
  • 24. Only mark after the first syllable “ ✓ ✓ ✓ ✓ I stand here today humbled by the task before us, grateful for the trust you have bestowed, mindful of the sacrifices borne by our ancestors. Forty-four Americans have now taken the presidential oath. The words have been spoken during rising tides of prosperity and the still waters of peace. Yet, every so often, the oath is taken amidst gathering clouds and raging storms. At these moments, America has carried on not simply because of the skill or vision of those in high office, but because We the People have remained faithful to ” the ideals of our forebearers, and true to our founding documents.
  • 25. Fry Readability Graph Number of sentences Number of syllables
  • 26. Remember to • Understand the limitations of formulas • Use an appropriate formula • Use an automated tool • Prepare the text • Avoid writing to the formula
  • 27. This sentence is written at a second grade level: The quick brown fox jumps over the lazy dog.
  • 28. So is this one: Brown over the dog quick the lazy jumps fox.
  • 29. This one too: Dxr owcn kothv ert oghe qazui pelju mps foy.
  • 30. Remember to • Understand the limitations of formulas • Use an appropriate formula • Use an automated tool • Prepare the text • Avoid writing to the formula
  • 31.
  • 32. Remember to • Understand the limitations of formulas • Use an appropriate formula • Use an automated tool • Prepare the text • Avoid writing to the formula
  • 33. Improving comprehension by writing to a readability formula is like lighting a match under a thermometer ” to warm up a room. George Klare
  • 35. Who is the general public?
  • 36. In the United States 44 % % of adults have low literacy skills 2003 National Assessment of Adult Literacy
  • 37. Rate of adults with low literacy skills Sweden 25% Netherlands 36% Germany 42% Australia 44% Switzerland 47% United Kingdom 50% Ireland 57% Hungary 67% Portugal 80% 1998 International Adult Literacy Survey (OECD)
  • 38. REALM Rapid Estimate of Adult Literacy in Medicine • Word recognition test fat flu fatigue pelvic allergic menstrual • Quick and easy to administer pill dose jaundice infection testicle colitis • Participant says each word out eye stress exercise behavior emergency medication loud. Scored on number smear prescription occupation pronounced correctly nerves germs notify gallbladder sexually alcoholism 61-66: not low lit meals calories irritation disease depression constipation 45-60: grade 7-8 cancer miscarriage gonorrhea 19-44: grade 4-6 caffeine pregnancy inflammatory 0-18: grade 3 or below attack arthritis diabetes kidney nutrition hepatitis • Doesn’t matter if they know hormones menopause antibiotics the word’s meaning herpes appendix diagnosis seizure abnormal potassium bowel syphilis anemia asthma hemorrhoids obesity Davis T, Long S, et al rectal nausea osteoporosis Rapid estimate of adult literacy in medicine: a shortened screening instrument Fam Med. 1993; 25: 391-395 incest directed impetigo
  • 40. How have you tested readability ?