Destination Kyrgyzstan content production project is aimed to increase recognition of Kyrgyz Republic globally as travel destination. All interested people in the project, always welcomed to contact me via email azizkin@gmail.com

1. Destination Kyrgyzstan
Tourism content production project
Aziz Soltobaev
Destination KG Tourism Project by Aziz
Soltobaev

2. How to promote tourism to KG?
• Policy Options:
Participate in travel exhibitions
Advertise in leading magazines, TV
Print booklets and materials
Produce viral high-quality images and video
Destination KG Tourism Project by Aziz
Soltobaev

3. Сase study:
I relax in KG facebook page
Top 3 most popular facebook pages in
Kyrgyzstan. It has 33153 users.
Success is based upon posting pictures
and videos about Kyrgyzstan liked and
shared by users.
People love sharing quality content from
Kyrgyzstan
Why it hadn’t been done earlier?
• Smartphones with good camera for
less than 300$ started to be
produced in 2012
• GoPro cameras turned to be mass
phenomenon with launch of Hero3
model in late 2012 for the price less
than 500$
• DJI Phantom and other videography
drones started to be popular in the
mid of 2014
Destination KG Tourism Project by
Aziz Soltobaev

4. Project idea: make 4K quality content
• Goal: Produce 1000 viral 4K quality videos in one year
• Goal: Make over 10000 4K images in one year
• Content themes: Kyrgyzstan sightseeing places and tourism
destinations
• Tools: social media: youtube, facebook, google plus,
instagram, pinterest, odnoklassniki.ru, vkontakte, web site.
• Tools: social engine language optimization in English, Russian,
Spanish, Japanese, Chinese and Turkish languages;
• Pictures: toolkit for travel agents, companies
* 4K is 4 times better than HD (1080p), quality that started to be available with fall 2014 launch of GoPro Hero4
Destination KG Tourism Project by Aziz
Soltobaev

5. Project outcomes
Outcomes:
• Global awareness about Kyrgyzstan
as a tourist destination
• #1 videos about Kyrgyzstan are
sightseeings and tourism
destinations, not bridekidnapping,
revolution, looting, Uzbek-Kyrgyz
conflict in 2010
• Most viewed and ranked images and
videos about kyrgyzstan will be
about nature beauty, sight seeings
• Total over 10 million views, 1 mln
likes, 100 thousand shares in two
year period after launch
Destination KG Tourism Project by Aziz
Soltobaev

6. Our expertise
Best skills and knowledge
in promoting content
through all social media,
search engines and
advertisement networks
demonstrated on the case
of Svetofor.kg company
success.
SvetoforKG is #1 fb page
with largest local fans
base, subject of regular
case-studies, active
producer of its own video
and photo content
Post about success of Atai Omurzakov on
Svetofor fb page reached almost 500K people,
16172 likes, comments and shares only on FB.
Add plus googleplus, odnoklassniki, etc.
Destination KG Tourism Project by Aziz
Soltobaev

7. Requirements
• Team of six persons involved in extreme sports photography and
videography who will make photo shoots and videos on the daily basis.
• Team of three to make social media, search engine optimization and
promotion of content
• Team will need several goPro hero cameras, dji drones, four iMacs with
Retina displays as capital expenditures
• Operating expenses include salary, trips around country, high speed
Internet.