At the end of the 2011 Spring Semester, this is the presentation I put together for my CMJ 459 pitch. We pitched this to the owner of a Camden pet store in order for her to utilize our ideas for her upcoming marketing strategies.
The document summarizes a marketing plan presented by Katie Campbell, Hayli Johnson, Chrissy Scheiffer, and Brian Ireland for Caramel Creations, a caramel company started by Lori Carson. The plan recommends targeting business gifts, fundraisers, and families in rural areas. It proposes a budget that includes purchasing a van, opening a storefront in downtown Sturgis for $425,000, and creating labels and business cards to promote the gourmet caramel specialty of the company.
Sweet Factory is a candy franchise that sells bulk candies, chocolates, and candy gifts. Franchisees are provided with store designs, merchandising plans, and a 6-week training program. The document outlines an investment partnership where Tyler invests $300,000 for a 20% stake, while Kyle invests $750,000 for 50% and acts as the active owner, and Charlotte invests $450,000 for 30% and acts as store manager.
The Sweet Factory franchise sells candies, chocolates, and candy gifts. Franchises are one-price self-serve stores designed to appeal to all ages. Startup costs range from $355,500 to $1,500,000, with an initial franchise fee of $35,000 and 6% ongoing royalties. The partners - Tyler, Kyle, and Charlotte - will invest $300,000, $750,000, and $450,000 respectively, with Kyle acting as the active owner and Charlotte as store manager. The store employs around 18 people and sells popular candy brands while providing a diverse selection.
Companies should avoid being dishonest or fraudulent when announcing things to markets or clients, as this will damage their reputation rather than enhance it. A company's reputation is important and vulnerable, so they should only proclaim what they are truly capable of delivering to avoid potential downfall from a false statement.
The document describes several beer marketing campaigns from Canada, Thailand, and Brazil. It summarizes each campaign in a few bullet points describing the key details, such as the sponsoring brand, targeted country or region, promoting agency, and main promotional strategies or activities used in each campaign.
Manchester United's conference and events business needed its own identity to stand out. A new brand, "United Events", was created along with the proposition "where greatness begins". This helped highlight the inspiring atmosphere of Old Trafford while distinguishing the business from the football club. Targeted marketing increased sales and repeat business, and new products like corporate boxes as meeting spaces were developed.
At Norfolk Chamber's business leaders forum 'The 1896 Club' on Tuesday 12 Sept, Rebecca Harris, Communications Manager at Wyndham Vacation Rentals UK delivered an insightful presentation on 'Recognising your employees for who they are'.
Nordstrom offers high fashion clothing, shoes, and accessories for men, women, and children at various price points. They have 117 full-line stores across 36 states and 148 Nordstrom Rack stores. Nordstrom targets customers in their 20s but anyone who enjoys fashion. Their $4 million marketing budget focuses on promoting their stores and Nordstrom credit card through mailings, in-store promotions, social media like Facebook, Instagram and Twitter, and their mobile app.
The document summarizes a marketing plan presented by Katie Campbell, Hayli Johnson, Chrissy Scheiffer, and Brian Ireland for Caramel Creations, a caramel company started by Lori Carson. The plan recommends targeting business gifts, fundraisers, and families in rural areas. It proposes a budget that includes purchasing a van, opening a storefront in downtown Sturgis for $425,000, and creating labels and business cards to promote the gourmet caramel specialty of the company.
Sweet Factory is a candy franchise that sells bulk candies, chocolates, and candy gifts. Franchisees are provided with store designs, merchandising plans, and a 6-week training program. The document outlines an investment partnership where Tyler invests $300,000 for a 20% stake, while Kyle invests $750,000 for 50% and acts as the active owner, and Charlotte invests $450,000 for 30% and acts as store manager.
The Sweet Factory franchise sells candies, chocolates, and candy gifts. Franchises are one-price self-serve stores designed to appeal to all ages. Startup costs range from $355,500 to $1,500,000, with an initial franchise fee of $35,000 and 6% ongoing royalties. The partners - Tyler, Kyle, and Charlotte - will invest $300,000, $750,000, and $450,000 respectively, with Kyle acting as the active owner and Charlotte as store manager. The store employs around 18 people and sells popular candy brands while providing a diverse selection.
Companies should avoid being dishonest or fraudulent when announcing things to markets or clients, as this will damage their reputation rather than enhance it. A company's reputation is important and vulnerable, so they should only proclaim what they are truly capable of delivering to avoid potential downfall from a false statement.
The document describes several beer marketing campaigns from Canada, Thailand, and Brazil. It summarizes each campaign in a few bullet points describing the key details, such as the sponsoring brand, targeted country or region, promoting agency, and main promotional strategies or activities used in each campaign.
Manchester United's conference and events business needed its own identity to stand out. A new brand, "United Events", was created along with the proposition "where greatness begins". This helped highlight the inspiring atmosphere of Old Trafford while distinguishing the business from the football club. Targeted marketing increased sales and repeat business, and new products like corporate boxes as meeting spaces were developed.
At Norfolk Chamber's business leaders forum 'The 1896 Club' on Tuesday 12 Sept, Rebecca Harris, Communications Manager at Wyndham Vacation Rentals UK delivered an insightful presentation on 'Recognising your employees for who they are'.
Nordstrom offers high fashion clothing, shoes, and accessories for men, women, and children at various price points. They have 117 full-line stores across 36 states and 148 Nordstrom Rack stores. Nordstrom targets customers in their 20s but anyone who enjoys fashion. Their $4 million marketing budget focuses on promoting their stores and Nordstrom credit card through mailings, in-store promotions, social media like Facebook, Instagram and Twitter, and their mobile app.
It is a hypothetical ice cream store presentation, prepared and presented for the purpose of marketing management assignment, by a group of students of PGDM (2017-19), iFEEL.
This document summarizes and compares several small advertising agencies in Kansas City. It provides details on their philosophies, services offered, number of employees, annual billings, and lists of clients. The agencies range in size from 8 to 400 employees and billings from $10 million to $564 million annually. They offer a variety of advertising, marketing, and communication services.
The document summarizes a marketing plan for a new bike shop called "bespoke" located in Washington DC. It describes the shop as focusing on road/outdoor cycling and having a hip and modern style. It then outlines the target clientele, strengths, opportunities, branding approach including logo, colors and messaging. The marketing strategies proposed include print ads, billboards, street teams, radio spots, and a strong social media presence. Grand opening and 6 month anniversary events are also planned to engage the local community.
This document provides an overview of JCPenney's brand audit and strategies. It begins with an agenda and company overview. It then analyzes JCPenney's strengths, weaknesses, opportunities, and threats through a SWOT analysis. Competitors are identified and target markets are outlined. Effective and ineffective past brand works are examined. JCPenney's goal of becoming the "Great store experience" is stated. Brand building tactics around elements, marketing mix, communications, and partnerships are proposed. The document concludes with suggestions for qualitative and quantitative brand measurement.
The document outlines a proposed social media strategy for Wegmans, a regional supermarket chain, to increase brand awareness and search engine optimization. The strategy includes expanding Wegmans' presence on platforms like Facebook, Twitter, YouTube, and partner blogs to engage customers and employees. Content would be unified across platforms and websites to provide a consistent brand experience. Metrics like increased fans, followers, and positive search results would measure the strategy's success.
Second Street hosted our annual Promotions Summit in early June. This two-day event explored the best practices for media professionals to drive revenue, grow email databases, and engage their audience with online promotions.
This document summarizes a business plan for an online bakery business called Dukaan Bakery. It will specialize in freshly baked Middle Eastern products. The team consists of 4 members with experience in business, marketing, and graphic design. The business model involves taking orders online and delivering products through riders. Key partners will help with marketing and retail partnerships. The target customers are families and foodies in Karachi. Revenue will come from selling products directly to customers and businesses.
This document discusses building strong tourism brands, using the example of Poachers Way. Poachers Way started in 2004 as a collaboration between high quality regional businesses in NSW and Canberra that share a philosophy. With funding from Australian Capital Tourism, Poachers Way developed a branding and marketing campaign to raise awareness and increase visitation. Their target market was experience seekers aged 25-65. The Poachers Way brand focused on experiencing a different lifestyle. Initial results after six months included media attention, website traffic, and an 18% increase in business among members. Strong tips included understanding your market, defining a unique brand story, and getting professional involvement.
The store experienced a 25% drop in sales after relocating to a new location in the mall two years ago. Customer comments indicate that the new location has less foot traffic and is farther away from other stores. The document proposes several localized marketing ideas to increase awareness of the store's new location and drive customer loyalty and sales, including a store reopening event, customer winback programs, and new customer acquisition programs. It requests corporate support for direct mail, email, and other campaigns targeting past and new customers.
The document describes Celebrity Marketing & Promotion Company S.p.c., located in Bahrain. It provides direct marketing services including in-store promotions, telesales, flyer distribution, and street teams. Its vision is to exceed customer expectations and its mission is to build long-term relationships through innovation. It has promoted many consumer brands in Bahrain such as Philips shavers, Pink Lady apples, and Horlicks.
Celebrities marketing & promotions profile & promotional activitie...Rizwan Malik
The document describes Celebrity Marketing & Promotion Company, located in Bahrain. It provides direct marketing services including in-store promotions, telesales, flyer distribution, and street teams. Its vision is to exceed customer expectations and its mission is to build long-term relationships through innovation. It aims to expand its marketing management services and clients. The company has promoted many consumer product brands through its in-store and out-of-store marketing activities.
Sal Corrado is an art director with experience leading magazine campaigns, advertisements, branding projects, and broadcast work for clients in various industries. He has strong skills in design programs like InDesign, Photoshop and Illustrator. Some of his project experience includes magazine ads for furniture, food, and automotive companies; branding and identity work; website design; and TV/radio commercials.
Targeting Markets And Pricing Your Product For Exportmjlauenstein
This document discusses strategies for targeting international markets and pricing products for export. It outlines two approaches for entering markets - being opportunistic by waiting for customers to come, or being strategic by determining the best markets. When taking a strategic approach, the document recommends considering factors like demographics, economic conditions, geography, politics/corruption, and following existing customers. It also provides tips on product adaptations, packaging/labeling, distribution, logistics, pricing approaches, and payment terms to successfully export products.
Albertsons & NAI Vendor meeting presentation 4 17 13Albertson's LLC
This document summarizes a vendor presentation given by Albertson's. It outlines Albertson's mission, vision, and core values which center around pleasing customers, creating opportunities for associates, and achieving financial success. It then describes Albertson's commercial organization structure and distribution centers across its 1063 stores nationwide. Finally, it discusses Albertson's merchandising and marketing business model which focuses on driving funds to cost of goods to enable effective promotions and selling their way to success through a decentralized approach with national support.
This document is a proposal from Empowerment Marketing & Communications (EMC) in response to a request for proposal from Bluemercury. EMC provides an overview of their company and capabilities. They analyze Bluemercury's strengths, weaknesses, opportunities, and threats. Their key opportunity identified is engaging millennial consumers in the DC area through innovative strategies across traditional, social and digital media. They propose rebranding Bluemercury's messaging as an inclusive experience and building brand loyalty through ongoing engagement and communication. EMC recommends research methods to test the proposed strategy and messaging platform. They indicate the communication plan will have separate, integrated deliverables across event marketing, web, media relations, social media, publications, advertising, endorsements
February 2012 - Marketing Roundtable - Chris KochmanskiAnnArborSPARK
The document discusses developing an effective marketing strategy and plan. It emphasizes focusing on understanding customer needs and developing a clear strategy before selecting specific tactics. The strategy should be based on areas of excellence and driving forces. Tactics should follow the "40/40/20 rule" - focusing 40% on targeting the right customers, 40% on messaging, and 20% on methods. Case studies demonstrate the importance of showing up, driving conversations to understand customer needs, and adapting tactics based on what works most effectively.
The Power of Who Personalized Gift Collection E-storeBarrington
Barrington Gifts of Distinction manufactures and sells luxury leather goods, writing instruments, and customized gifts through over 500 high-end retailers. They are proposing a partnership with Power of Who (POW) to offer POW fans factory-direct personalized gifts at 50% off retail prices through a custom e-store. POW would earn 30% of gross sales as revenue and could donate part of that to charity. Barrington would handle all fulfillment aspects with no risk to POW. The partnership could provide affordable, meaningful gifts for POW readers' networks and generate additional revenue for POW's work.
This document outlines a marketing proposal from Comcast Spotlight to advertise Kildare's Irish Pub on cable television. It includes an introduction to Kildare's, a promise to clients, an explanation of Comcast's process, research on Kildare's customers and challenges, and a proposed cable TV campaign with commercial and three pricing tiers. The goal is to increase customers, build brand awareness, and target the college student demographic through consistent cable ads and community events.
This document provides information about an experiential marketing agency called Devolution Solutions. It summarizes the agency's experience staffing promotional events, details some of its past client projects, and emphasizes its passion for experiential marketing. The agency can provide qualified promotional staff across the US and has worked with many large marketing firms and brands. It aims to ensure event success and build strong long-term relationships.
It is a hypothetical ice cream store presentation, prepared and presented for the purpose of marketing management assignment, by a group of students of PGDM (2017-19), iFEEL.
This document summarizes and compares several small advertising agencies in Kansas City. It provides details on their philosophies, services offered, number of employees, annual billings, and lists of clients. The agencies range in size from 8 to 400 employees and billings from $10 million to $564 million annually. They offer a variety of advertising, marketing, and communication services.
The document summarizes a marketing plan for a new bike shop called "bespoke" located in Washington DC. It describes the shop as focusing on road/outdoor cycling and having a hip and modern style. It then outlines the target clientele, strengths, opportunities, branding approach including logo, colors and messaging. The marketing strategies proposed include print ads, billboards, street teams, radio spots, and a strong social media presence. Grand opening and 6 month anniversary events are also planned to engage the local community.
This document provides an overview of JCPenney's brand audit and strategies. It begins with an agenda and company overview. It then analyzes JCPenney's strengths, weaknesses, opportunities, and threats through a SWOT analysis. Competitors are identified and target markets are outlined. Effective and ineffective past brand works are examined. JCPenney's goal of becoming the "Great store experience" is stated. Brand building tactics around elements, marketing mix, communications, and partnerships are proposed. The document concludes with suggestions for qualitative and quantitative brand measurement.
The document outlines a proposed social media strategy for Wegmans, a regional supermarket chain, to increase brand awareness and search engine optimization. The strategy includes expanding Wegmans' presence on platforms like Facebook, Twitter, YouTube, and partner blogs to engage customers and employees. Content would be unified across platforms and websites to provide a consistent brand experience. Metrics like increased fans, followers, and positive search results would measure the strategy's success.
Second Street hosted our annual Promotions Summit in early June. This two-day event explored the best practices for media professionals to drive revenue, grow email databases, and engage their audience with online promotions.
This document summarizes a business plan for an online bakery business called Dukaan Bakery. It will specialize in freshly baked Middle Eastern products. The team consists of 4 members with experience in business, marketing, and graphic design. The business model involves taking orders online and delivering products through riders. Key partners will help with marketing and retail partnerships. The target customers are families and foodies in Karachi. Revenue will come from selling products directly to customers and businesses.
This document discusses building strong tourism brands, using the example of Poachers Way. Poachers Way started in 2004 as a collaboration between high quality regional businesses in NSW and Canberra that share a philosophy. With funding from Australian Capital Tourism, Poachers Way developed a branding and marketing campaign to raise awareness and increase visitation. Their target market was experience seekers aged 25-65. The Poachers Way brand focused on experiencing a different lifestyle. Initial results after six months included media attention, website traffic, and an 18% increase in business among members. Strong tips included understanding your market, defining a unique brand story, and getting professional involvement.
The store experienced a 25% drop in sales after relocating to a new location in the mall two years ago. Customer comments indicate that the new location has less foot traffic and is farther away from other stores. The document proposes several localized marketing ideas to increase awareness of the store's new location and drive customer loyalty and sales, including a store reopening event, customer winback programs, and new customer acquisition programs. It requests corporate support for direct mail, email, and other campaigns targeting past and new customers.
The document describes Celebrity Marketing & Promotion Company S.p.c., located in Bahrain. It provides direct marketing services including in-store promotions, telesales, flyer distribution, and street teams. Its vision is to exceed customer expectations and its mission is to build long-term relationships through innovation. It has promoted many consumer brands in Bahrain such as Philips shavers, Pink Lady apples, and Horlicks.
Celebrities marketing & promotions profile & promotional activitie...Rizwan Malik
The document describes Celebrity Marketing & Promotion Company, located in Bahrain. It provides direct marketing services including in-store promotions, telesales, flyer distribution, and street teams. Its vision is to exceed customer expectations and its mission is to build long-term relationships through innovation. It aims to expand its marketing management services and clients. The company has promoted many consumer product brands through its in-store and out-of-store marketing activities.
Sal Corrado is an art director with experience leading magazine campaigns, advertisements, branding projects, and broadcast work for clients in various industries. He has strong skills in design programs like InDesign, Photoshop and Illustrator. Some of his project experience includes magazine ads for furniture, food, and automotive companies; branding and identity work; website design; and TV/radio commercials.
Targeting Markets And Pricing Your Product For Exportmjlauenstein
This document discusses strategies for targeting international markets and pricing products for export. It outlines two approaches for entering markets - being opportunistic by waiting for customers to come, or being strategic by determining the best markets. When taking a strategic approach, the document recommends considering factors like demographics, economic conditions, geography, politics/corruption, and following existing customers. It also provides tips on product adaptations, packaging/labeling, distribution, logistics, pricing approaches, and payment terms to successfully export products.
Albertsons & NAI Vendor meeting presentation 4 17 13Albertson's LLC
This document summarizes a vendor presentation given by Albertson's. It outlines Albertson's mission, vision, and core values which center around pleasing customers, creating opportunities for associates, and achieving financial success. It then describes Albertson's commercial organization structure and distribution centers across its 1063 stores nationwide. Finally, it discusses Albertson's merchandising and marketing business model which focuses on driving funds to cost of goods to enable effective promotions and selling their way to success through a decentralized approach with national support.
This document is a proposal from Empowerment Marketing & Communications (EMC) in response to a request for proposal from Bluemercury. EMC provides an overview of their company and capabilities. They analyze Bluemercury's strengths, weaknesses, opportunities, and threats. Their key opportunity identified is engaging millennial consumers in the DC area through innovative strategies across traditional, social and digital media. They propose rebranding Bluemercury's messaging as an inclusive experience and building brand loyalty through ongoing engagement and communication. EMC recommends research methods to test the proposed strategy and messaging platform. They indicate the communication plan will have separate, integrated deliverables across event marketing, web, media relations, social media, publications, advertising, endorsements
February 2012 - Marketing Roundtable - Chris KochmanskiAnnArborSPARK
The document discusses developing an effective marketing strategy and plan. It emphasizes focusing on understanding customer needs and developing a clear strategy before selecting specific tactics. The strategy should be based on areas of excellence and driving forces. Tactics should follow the "40/40/20 rule" - focusing 40% on targeting the right customers, 40% on messaging, and 20% on methods. Case studies demonstrate the importance of showing up, driving conversations to understand customer needs, and adapting tactics based on what works most effectively.
The Power of Who Personalized Gift Collection E-storeBarrington
Barrington Gifts of Distinction manufactures and sells luxury leather goods, writing instruments, and customized gifts through over 500 high-end retailers. They are proposing a partnership with Power of Who (POW) to offer POW fans factory-direct personalized gifts at 50% off retail prices through a custom e-store. POW would earn 30% of gross sales as revenue and could donate part of that to charity. Barrington would handle all fulfillment aspects with no risk to POW. The partnership could provide affordable, meaningful gifts for POW readers' networks and generate additional revenue for POW's work.
This document outlines a marketing proposal from Comcast Spotlight to advertise Kildare's Irish Pub on cable television. It includes an introduction to Kildare's, a promise to clients, an explanation of Comcast's process, research on Kildare's customers and challenges, and a proposed cable TV campaign with commercial and three pricing tiers. The goal is to increase customers, build brand awareness, and target the college student demographic through consistent cable ads and community events.
This document provides information about an experiential marketing agency called Devolution Solutions. It summarizes the agency's experience staffing promotional events, details some of its past client projects, and emphasizes its passion for experiential marketing. The agency can provide qualified promotional staff across the US and has worked with many large marketing firms and brands. It aims to ensure event success and build strong long-term relationships.
3. Situation Analysis S.W.O.T. OPPORTUNITIES - New Business - Direct mail - Advertising beyond Camden - Coupons - Cross Promotion - Tourist Location - Special Event - Dog Park Event STRENGTHS - Locally owned and operated - Only pet store in town - Previously recognized business - Healthy Dog Food – High Quality - Wealthy Target Market WEAKNESSES - Recognition beyond Camden - Getting people to spend their money on these products - No website - No staff, lots of effort managing store THREATS - Off season traffic - Other towns businesses - Name Brand Products/Companies (Petco, PetSmart, Purina, Iamsetc.)
4. Goals and Objectives Hype strives to: Attract Destination:DOG’s target audience. Increase sales and profits. Maintain a relationship with loyal customers. Promote Destination:DOG as a unique and important piece of Camden’s community. We want to create a meaningful and durable campaign for Destination:DOG!
5. Research Primary Secondary Terri Mahoney of the Village Soup -Demographics -Audience -Exposure Addresses for Direct Mailing in the Camden Area Customer Survey Other Selling Pet Wellness
7. Promotions and Events Cross Promoting: Coupons to Clients Events with Local Businesses Clean-Up Day with Merry Springs Beauty Mark Day Spa Promos Happy Hour Sundays! ! Zoot Coffee Shop
Attract Destination:Dog’s target audience, increase sales and profits, maintain a relationship with loyal customers and promote Destination: Dog as a unique and important part of the Camden community.