Films shown online can create an emotional link between viewers and destination brands. By humanizing destinations, films spark interest in visiting locations and participating in related activities. As potential tourists research destinations online, nostalgic films provide rich context while contemporary movies highlight specific places. This trend is accelerating destination brand engagement through social media.
Data Science Innovations is a guest lecture for the Advanced Data Analytics (an Introduction) course at the Advanced Analytics Institute at University of Technology Sydney
Data Science Innovations : Democratisation of Data and Data Science suresh sood
Data Science Innovations : Democratisation of Data and Data Science covers the opportunity of citizen data science lying at the convergence of natural language generation and discoveries in data made by the professions, not data scientists.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Data Science Innovations is a guest lecture for the Advanced Data Analytics (an Introduction) course at the Advanced Analytics Institute at University of Technology Sydney
Data Science Innovations : Democratisation of Data and Data Science suresh sood
Data Science Innovations : Democratisation of Data and Data Science covers the opportunity of citizen data science lying at the convergence of natural language generation and discoveries in data made by the professions, not data scientists.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
B2B payments are rapidly changing. Find out the 5 key questions you need to be asking yourself to be sure you are mastering B2B payments today. Learn more at www.BlueSnap.com.
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
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o common frome of reference
-the destinotion. Films mode
qvoiloble in sociol medio
represenl o meqns of creot-
ing on emofionol link be-
tween online odults,
leenqgers ond studenls with
destinotion brqnds. The films
ore nof restricted lo contem-
poroty movies but include the
nostolgic Cosoblqncq qnd
Rozor's Edge. Activities in lhe
destinqtions of refqil qnd
trovel ore chonging to occom-
modqte experiences.
Suresh Sood n c re a si ngl y, the trend of novel meansof discoveringnew des-
R e s e o rch e r anthropomorphizing, i'e., mak- tinations. This is quite apart from
ArchetypeStoryielling School o{ Morkeiing ing more humanistic destina' the halo effect of films generating a
Universiiy TechnologY, SYdneY.
o{
ti o n b ra n d s (e.g., shopP i ng P re- si gni fi cant i ncreasei n touri sm as
The outhor con be reoched oi
S u r e s h . S o o d @ u ts.e d u .o u c i n c ts , re ta i l establ i shments, r-
ai seen from CrocodileDundee (1986)
ports or tourist venues) is acceier- and doubling of Ar-rstralian visitors,
ating through consumer engage- the Veronesedraw card {or females
Umesh Prqstrd ment with films in social media. For vi ew i ng Letters to Jul i et (2010) '
Monoger (OPerotions) the next generation of tourists with couples reiiving Nrghrs in Rodanthe
Yum! Reslouronts (lndio) Privote Ltd.
Generation Z appearing as indi' (2008) i n N orth C arol i na, th e
The outhor con be reochedoi
vidual tourists in 2A20 as well as Bollywood movie, I Hate Luu StorYs
u m e s h k u o r p r o s od @ g o il.co m
m m
online adults, the film cliPs found (20i0) sparking Indian visitor in'
online in social media provide a terest i n N ew Zeal and and the
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2. movie, Eat, Pray, Loue (2010) entic- no longer a destination somewhere Bungeejumping in New Zealand,is
ing soul searching in Italy, India and ' o u t th e re ' . C ontemporary fi l ms not the complete experience.A skill
Bali. drive an interest in specific loca. to learn how to take photos of ex.
As us er s inc r ea s i n g l y tu rn tions.The 2003 DaVinciCodemys- otic fish potentially involves learn-
online to searchabout destinations, tery ignited visits to the Louvre by ing scuba in an exotic location and
the nostalgic films of yesteryears in- a whole new generation of visitors. photography lessonsencasedin ad.
cluding Casablanca(1942) and the The French fllm Amelie (2001) had venture.
original RazorsEdge (1946) with in- tourists eating at the restaurant of
This transformation of the ex-
sights into bohemian life following the film location. Inception (2010)
isting businessmodel for travel and
7orld War 1 provide a rich tapestry created a buzz around literallv fold-
tourism from a focuson price to ex-
of images and word associations di- ing the landscapeof a classicParis
periential travel servicesunderpins
street caf6.Lostin'Iimtslation (2003)
an emerging framework for assem.
created interest for visitors to To,
bling together a wide variety of
kyo where the movie was set in the
emerging retail opportunities. Fo-
neon light imagery of Tokyo and the
cusing on travel, while thinking
pedestrian crowds in Shibuya. Tour-
about retailing, shifts the current
i s ts fa m i l i a r w i th the movi e w ere
paradigm of shopping to create new
quick to recognize the Park Hyatt
desti nati on shoppi ngexperi ence s.
in Tokyo as "the hotel from Lost in
The hallmark of a retail destination
Translation".
is when consumerschoose to hang
Such films create interest in the around and have fun. Learning is a
destination brand facilitating the key elementof the destinationpro-
building of a cognitive emotional viding an additional reason to en-
relationship between potential visi- ter a store rather than making a
tors and the destination, well be. si mpl epurchase.
fore a visitor plans or sets upon a
The hnkage to retailing is clear
visit. The films guide the subse- just as experiential travel is about
quent location visits potentially as
skills. The retailer Apple has recog-
dreamingabout the destinationen-
nized the notion of field trips ro an
sues from watching the film. Films
Apple store for children or learning
create the mental constructs for
sessionsfor adults. Apple flagship
consumersto use when considering
storesare now there in London (Re-
destination products or choosing gent Street),Sydney(George Street),
the landmarks and neighborhoods
New York (Fifth Avenue) and the
to visit when present in the desti-
store in Californla Palo Alto Uni.
n a ti o n , fu rther bui l di ng strong
versitv Avenue, where it all started.
brand attachment.
The magic of Apple'is spreadingin-
rectly related to the brand destina- Wh a t o f the desti nati on con- fectiously as these retail stores of.
tion Paris,France. A variefy of web tent, i.e., activities? Increasingly, fering Apple goods expand globally.
searchesshow these films provide a travelers choosingto participate S o ski l l sacqui si ti oni s j ust one as-
are
necessarybreak from the suppliers in the process of'experiential travel' pect of the Apple experience. The
promoting destination sight-seeing where instead of 'chilling out' wirh iconic Genius Bars, in order to pro-
and hotels. The famous line "il/e'11 herdsof touristson a vacation,rime vide technical expertise further
alwayshave Paris" fromaCasabkmca is spent to experience and learn drives the local community into the
scene found on YouTirbe encapsu- a b o u t th e v a cati on desti nati on stores and, once inside, customers
lates the sounds and imagery of love through locals and hands-on expe. can get hands-on experience with
triggering the brand associations of rience. Importantly, the key hall. their amazing range of computers,
Paris elegantly and concisely within mark of experiential travel is gain- phones and handheld devices laid
the mind of the consumer. To the ing skills. This means the adventure out on the typical blonde wooden
potential visitor, Paris becomes travel associatedwith a temporary tables.Enthusiasticstaff remain en-
alive with a deeply humanistic feel, adrenaline-driven sports rush, e.g., ergized,no matter the time of day or
Advertising Express , November 2010 o 13
3. above have a Facebookand Twitter ating furtherbuzz in the commu-
weather, and theY are alwaYs readY
presence and YouTirbe channels ex' nity. If social media presentsa rela-
to assist customers entering the
ist for Selfridges and Topshop' Con- tively low.cost means of Present'
store in personal shoPPing.Tech-
ing destination assetsand carrying
I:
nology capabilities make the expe- sumers online can even listen and
watch a tabla soloat a Borders book' out conversations between con'
rience seamlessand 'green' where
store with Shiva Patraju' Only time sumers and P arti ci P ants from
the receipts are despatcheddirectly
will tell if destination brands use the within the destination itself, other
to the e-mail addressof the con'
social media beyond advertising to technol ogi es are ori entated to'
sumer.
e n g a g ei n p roacti veconversati ons wards new possibilities hitherto Mo
Large retail storesfocus on cre' not considered for connecting the the
with consumers and listen as well
ating a senseof theater as exempli' consumer and desti nati on. The lev
as deliver on expectations.
fied by the Selfridges Shoe Hall ex' importance of exPloring new tech- ket
hlblting 4,000 shoes.In-store activi' T h e p o tenti al to create the
nologies cannot be understated for hor
ties in large open spacescontribute emotional link between the desti'
retail and travel as the UK Future ins
to the store brand experience' Bor- nation and the consumer is a natu'
of Free Ti me R eP ort P ubl i she d slt
d e r B ook s hops ex e mp l i fY th i s ral fit for mobile social networks
A pri l 2010 states " P erhaPs slt
(..g ., foursquare.com and
thinking with their in-store quiz worryingly, a new generation will
Gowalla.com) and is only beginning llf,
sessions, mother and toddler read' reject travel altogether in favor of
to emergewith a first generation of sl
ing sessionsand creative writing for gaming, social networking and 'al-
activities for consumers. Check'in s€
teenagersand adults. ToPshoP,a ways on' media..' as in-home lei'
i s about tel l i ng rG
Bri ti s h f as hion sure is becomingmore engaging'a
Foursquare where cl
chain has taken the group of young PeoPlewill emerge
the consumer is at tt
experience further who do not go out any more."
present. consum' G
in a flagship Oxford
ers check-in from Immersi ve vi deo usi ng el ec' e
C i rc us loc at ion lncreosingly,
libraries,museums' tronic headgear fliPs the Paradigm
addlng fashion and trovelers cre
parks, restaurants from the traditional video images
l i fe s t y le ev ent s , choosing lo
or l i teral l y any- where the view is identical for all
styl e c ons ult ant s porticiPote in
where. Rewardsare observers to one i n w hi ch the
and beauty bars to lhe process of
avai l abl e for viewer becomesimmersed in a vir'
the physical store. 'experienliol
check-in and fre' tual envi ronment achi evi ng a
Th e s e ac t iv it ies trtrvel'
quenting the same unique personalexperiencepertain'
stro ngly help t o
location multiple ing to a live event, e.g.,fashion show
make the Selfridges,
times or in the case or tennis match. Combining with
Borders bookshoPs
of S tarbucks, social networks, shoppersor travel-
and Topshop flag'
checking into five ers can enjoy the exPerience with
ship clothes store
e s ta b l i s h ments hel P s to earn a friends no matter where theY are
social.
B a ri s ta b adge. A MaY orshi P i s L
1o.n1sd.
The role of online social net'
awarded to customers with most @
works cannot be underestimatedin
check-in days to a venue over the
delivering and improving the physi-
last 60 days and the MaYor of a
ca l ex per ienc es o f v i s i ti n g th e
Starbucks location receives a dis-
stores, especiallyfor teenagersand
count on a drink, But if exPerien-
students. Engaging customers ln
tial retailing is a desirablefocus, the
social media, as an element of the
rewards are better contextualized
overall marketing strategy and be-
to provide the MaYor with learn-
coming a part of consumer lives,
ing opportunities transcending a
when the consumer is not at the
mere discount on a drink. Getting
destination also creates an oppor-
to play barista for a daY or join a
tunity for consumersto voice desti'
pastry chef in the bakery are simple
nation experiences. Twitter Pro'
means of providing valued custom-
vides an 'always orl connection to
e rs w i th r el evant experi ences cre'
the destination. All storesdiscussed
Advertising Express November 2010 o 1'l