The document proposes an app called Desperate that provides personalized movie recommendations and insights into how movies are made. It will analyze users' tastes to recommend rare and unique movies. The free app will be supported by advertising revenue, while a premium subscription offers recommendations across languages and movie breakdowns. The strategy involves partnering with streaming services, hiring expert reviewers, and leveraging an active community of movie fans to provide valuable recommendations and drive growth of the customer base. The tactics include freemium pricing, referral incentives, and designing an algorithm to deliver suitable recommendations.