1. Design Against Crime Socially Responsive
Design and Innovation Hub Central Saint
Martins Camden Council
Link
NCR
Royal Bank of Scotland
Designs Against ATM crime

2. Context: Drop a stop aims to ‘nudge’ commuters using the most
congested tube stations in London Borough of Camden to walk to
the closest less congested station to commence their tube journey.
The hope is that having experienced walking between stations
they may chose to do so more often. To relieve pressure on the
tube and improve commuters health.

3. Project: Design Against Crime Camden Council and MA
Communication Design students used statistical info to map the
problem and the feasibility of the ‘nudge’ proposal. To assist
commuters in making this choice a series of maps were created
that show the quickest and most amenable walking routes
between targeted stations

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Design Role: For each of the targeted congested stations walking
routes were identified to provide quick, safe and amenable/enjoyable
alternatives to the tube lines between the station and all other station
stops linked to it.