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Por ERICA SCHLAIKJER (EMBARQ). Workshop Marketing BRT, Rio de Janeiro. 25-26 Maio, 2011.

Published in: Technology, Real Estate
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  1. 1. Online Engagement
  2. 2. TheCityFix 1.0
  3. 3. TheCityFix 2.0
  4. 4. TheCityFix 3.0
  5. 5. Topics Integrated Transport Urban Development + Accessibility Air Quality + Climate Change Health + Road Safety Communications + Marketing
  6. 6. Popular Posts
  7. 7. 251,000+ visitors (year)21,500+ visitors (month)1,300 posts80 writers
  8. 8. Where in the World?
  9. 9. Who’s Reading?Most people identified as… urban planners public sector or government employees sustainable transportation advocatesThe top three reasons for reading: latest research and trends on cities profiles about cities to learn best practices or lessons learned local, regional or national policySince they started reading the blog… More interested in sustainable transport and urban planning (25%) Spread the message of sustainable through social media (12%) Advocated for sustainable transport policy (9%)
  10. 10. Advanced Search
  11. 11. Explore Events
  12. 12. Explore Jobs
  13. 13. Become a Contributor
  14. 14. Connect With Us
  15. 15. Tweets
  16. 16. Comments MAKING CONNECTIONS“Terrific post. More than amplifies my NYT Dot Earth piece. Great links, too. Glad to meet you in cyberspace!” –Charles Komanoff, transportation policy analyst from New York City who advised the Bloomberg administration on a congestion pricing plan, on From New York to Guangzhou: Lessons Learned from Congestion Pricing SHARING BEST PRACTICES“Incredible. This will be the model system for station design and placement for the rest of South Asia. Fits the context wonderfully.” –David Katz on A Photographic Tour of Ahmedabads Janmarg BRT System FINDING OUR NICHE"Thanks for giving space for such important issues.” –Sujit Patwardhan on Creating Streets for Walkers and Hawkers REACHING OUT GLOBALLY“Muito bom. Inspirador. Parabéns.” –Eric on FedEx Makes More Efficient Deliveries with Zero Emissions Electric Bikes
  17. 17. Notable Mentions “…efforts to limit congestion in Manhattan by requiring drivers to pay a fee to enter the city center — as is already the case in London, Singapore, Stockholm, and Milan. A great place to explore such initiatives is the blog The City Fix.” – Andrew Revkin, The New York Times
  18. 18. Notable Mentions “I think it should be a ‘must read’ for anyone interested in urban transport policy in developing countries.” – Paul A. Barter, National University of Singapore “Our editors (and some of your fellow bloggers) identified TheCityFix as a partner prospect due to the high quality local content you’re publishing.” –Buck Teal, Business Development, Yahoo!
  19. 19. Media Hits
  20. 20. Top Lists
  21. 21. What’s Next?